Run a Profitable Gym cover art

Run a Profitable Gym

Run a Profitable Gym

By: Chris Cooper
Listen for free

About this listen

Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a profitable gym, as well as real success stories from gym owners who have found incredible success through Two-Brain Business mentorship. Chris’s goal is to create millionaire gym owners. Subscribe to Run a Profitable Gym and you could be one of them.

© 2026 Run a Profitable Gym
Economics Hygiene & Healthy Living Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • From $0 to $16K Months: How This Gym Owner Became a Top Earner
    Feb 26 2026

    The median gym owner brings home $61,000 per year, but the owners on Two-Brain’s latest leaderboard earn between $189,000 and $357,000 annually. What’s the difference?

    In this episode, Mike Warkentin sits down with top earner Ryan McStockard to find out exactly how he secured his spot on the leaderboard.

    In 2020, Ryan took zero income in some months just to keep the gym alive. Then, in 2021, he invested in Two-Brain mentorship and rebuilt everything.

    Now he consistently earns over $16,000 per month from his gym.

    His biggest wins came from adding high-value services, such as personal training, and focusing on improving the client journey: Personal training makes up 34% of his revenue, and his clients stick around for a whopping 42 months on average.

    As a Two-Brain mentor, Ryan now helps other gym owners replicate his success.

    He’s also in the Tinker Mastermind, where he’s focused on maximizing his income and his lifestyle. His primary goal today is simply “to not miss family dinners.”

    Interested in becoming a Tinker? Email Joleen Bingham (leader of Tinker North America) or Lisa Palmer (leader of Tinker Europe) to learn more: joleen.bingham@twobrainbusiness.com or lisa.palmer@twobrainbusiness.com

    Links

    Gym Owners United

    Book a Call

    1:07 - Gym overview & low point

    5:02 - Revenue breakdown

    7:24 - Finding Two-Brain

    20:52 - Additions to Ryan’s NOB

    31:13 - Retention secret

    Show More Show Less
    38 mins
  • What the Highest-Paid Gym Owners Take Home Each Month
    Feb 23 2026

    The top gym owner on Two-Brain’s leaderboard takes home $29,767 per month. That’s $357,204 per year from a single gym location.

    In this episode of “Run a Profitable Gym,” Chris Cooper reveals the Top 10 net owner benefit (NOB) leaderboard—showing exactly what elite gym owners actually take home each month.

    What sets these owners apart? Chris shares their top tactics, such as nurturing leads, selling high-value coaching services and focusing relentlessly on doing the basics better.

    Other common tips include using Two-Brain's Prescriptive Model and knowing your data.

    One owner said: “Increasing my NOB has been a goal for the last three years. Every month I've been finding small ways to do that—adding semi-private training, training staff to take on lower value tasks and talking to other similar owners in Two-Brain.”

    Tune in to hear exactly how these gym owners earn consistent, sustainable incomes so they can make an impact, make a profit and make it home for dinner.

    Ready to start your path to the leaderboard? Use the link below to book a call!

    Links

    Gym Owners United

    Book a Call

    1:29 - Why NOB matters

    3:21 - The leaderboard revealed

    5:33 - Annual projections

    6:13 - What they actually do

    8:21 - The boring secret

    Show More Show Less
    10 mins
  • 70+ Millionaire Gym Owners: Inside Two-Brain's Tinker Mastermind
    Feb 19 2026

    When your gym is stable and the fires are out, what's next?

    Two-Brain’s Tinker Mastermind provides an elite level of mentorship for gym owners who are ready to build wealth, scale their businesses, learn to lead and create lasting legacies.

    This is the fun part of entrepreneurship—the part where you have choices: build investment portfolios, acquire real estate, franchise your concept, create new businesses or simply pick your kids up from school every day. The possibilities are endless.

    In this episode of “Run a Profitable Gym,” Mike Warkentin sits down with Tinker leaders Joleen Bingham and Lisa Palmer to find out exactly what the program is and who it’s for.

    Tinker-level gym owners have reliable cash flow, available time and a growth mindset. They focus on four main pillars to build their Perfect Day: lifestyle, wealth, scaling and leadership.

    Tinkers join weekly breakout calls with elite entrepreneurs from around the world and attend quarterly in-person meetups in places such as Florida, Arizona, Portugal and Ireland.

    The results speak for themselves: Two-Brain has certified over 70 millionaire gym owners through Tinker, with 17 certified in the last year alone.

    One Canadian Tinker took home $300,000 in net owner benefit, became a certified millionaire, invested in three syndications and opened a second gym that's hitting $30,000-$35,000 months. A U.K. Tinker spent three months in South Africa with his family while his gym ran without him.

    Are you Tinker ready? Email Joleen (North America) or Lisa (Europe) to find out: joleen.bingham@twobrainbusiness.com or lisa.palmer@twobrainbusiness.com

    Links

    Gym Owners United

    Book a Call

    0:44 - Who is Tinker for?

    5:10 - Problems Tinker solves

    11:59 - Tinker program structure

    21:40 - Tinker Toolkit preview

    23:47 - 70+ millionaire gym owners

    Show More Show Less
    34 mins
No reviews yet