Free Retention Made Simple Workbook https://retentionmadesimple.com/workbook

What's the difference between an audience and a community — and why does it decide whether people stay? In this episode, SAM talks with Marissa Loewen of The Good Gather about building spaces where people actually belong. Marissa has been creating in-person events since 2012 and now runs a live, 24-hour virtual community full of themed rooms, inside jokes, and real human connection. Together they dig into why "engagement" isn't what we think it is, how over-controlling a group quietly kills it, and why recognition and contribution are the heart of retention. Warm, funny, and full of ideas you can borrow whether your community is online, in person, or somewhere in between.

You can connect with Marissa here: https://createtherules.com/

✅ Client Retention Strategy: How to Keep Clients Longer 👇

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🌐 Website: https://www.retentionmadesimple.com

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🎧 Podcast: https://www.retentionmadesimple.com/rms-podcast

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Free Retention Made Simple Workbook https://retentionmadesimple.com/workbook

Retention isn't just about clients — it's about the people on your team, too. In this episode, SAM talks with Brian Hunt of Core BPO, an international staffing company with team members across Asia, Eastern Europe, and Central and South America (Brian joins mid-ski-trip from the Andes in Chile). They dig into what it really takes to hire well, keep great people, and treat a global team like humans instead of "resources" — from mandatory raises and incentive trips to a ninja t-shirt that meant the world to someone in the Philippines. Honest, warm, and full of practical retention wisdom that works whether your team is down the hall or around the world.

You can connect with Brian Hunt here: https://www.korerpo.com/

✅ Client Retention Strategy: How to Keep Clients Longer 👇

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🔔 Don’t forget to hit the bell to stay updated!

🌟 LET’S CONNECT

🌐 Website: https://www.retentionmadesimple.com

💼 LinkedIn: https://www.linkedin.com/in/sam-morrison-wilson

🎧 Podcast: https://www.retentionmadesimple.com/rms-podcast

Free Retention Made Simple Workbook https://retentionmadesimple.com/workbook In this episode, I sit down with Lois Reid to talk about what it actually looks like to use AI as a strategic partner — not just a content tool — inside a service business.We cover: 00:00 – Intro 2:04 – Why most people are using AI wrong 9:12 – Retention starts at onboarding, not after problems appear 13:49 – How AI can predict client churn before it happens 19:01 – The 6 layers of context you must feed your AI 23:01 – How AI helped Lois finally nail her niche after 18 monthsIf you've ever felt like your AI tools give you generic, forgettable answers, this episode will show you exactly what's missing — and how to fix it.

You can connect with Dr. Lois Reid: linkedin.com/in/loisreid

✅ Client Retention Strategy: How to Keep Clients Longer 👇💖 Subscribe for more business growth tips and client retention hacks!🔔 Don’t forget to hit the bell to stay updated!🌟 LET’S CONNECT 🌐 Website: https://www.retentionmadesimple.com💼 LinkedIn: https://www.linkedin.com/in/sam-morrison-wilson🎧 Podcast: https://www.retentionmadesimple.com/rms-podcast