Beyond the Bio with Terra the Connector: Meaghan & Lori Murphy on Authentic Social Media and Community Building

Episode is sponsored by Real Producers. Check them out at www.realproducersmagazine.com/links/michigan.

Videography and editing by JM Visuals LLC. Check them out at www.jm-visuals.com.

Find out more about Real Leverage Solutions at https://realleveragesolutions.com.

Terra Csotty hosts Meaghan and Lori Murphy, the mother-daughter team behind Real Leverage Solutions, to discuss building a social media marketing business focused on authenticity, relationships, and telling the story behind a brand. Meaghan shares her film and reality TV casting background and how it shaped her ability to help people feel comfortable on camera, while Lori explains how their company evolved from transaction coordination for realtors into full-service social media marketing. They describe their customized client process, scripting and analytics, and their twice-monthly “Reels for Deals” meetups that film at local businesses and drive cross-promotion, referrals, and community. The conversation covers goals for expansion, a planned teaching community with Justin Barton’s Your Connex, and practical tips on ads, choosing platforms, growing beyond a realtor-only audience, and converting personal followers to business pages.

Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/beyond-the-bio-with-terra-the-connector/id1864987347

Listen on Spotify: https://open.spotify.com/show/7p4OkRXwCZ9vkiQpocQLwM

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