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Proof to Product

Proof to Product

By: Katie Hunt
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Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products! Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you're building a business that supports your best life. If you've ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nordstrom or Barnes & Noble? When should I consider hiring a sales team or sales reps? Can I really turn my passion into profits? Whether you're a just starting out on your business journey or you've been at it a while growing an empire, this show is for you. Proof to Product is like on-demand business school for product sellers spanning a wide range of industries. Whether you're in home decor, apparel, beauty, food & beverage, hand-made items, jewelry, consumer gifts or the stationery world, you'll gather new ideas each week to help you grow your profit, build your team and lead with integrity. Host Katie Hunt and her guests bring you actionable ways to expand your product line, manufacturing overseas, optimize your e-commrce websites on Shopify, Faire, Etsy, Abound, Tundra, Squarespace or in brick & mortar locations. How to start or scale wholesale sales including pitching stores, wholesale outreach, trade show exhibition, working with sales reps, managing inventory, warehousing product, sales systems, wholesale follow-up strategies and working with key accounts. Marketing strategies for small businesses including content creation, leveraging tik tok and instagram tactics without feeling burned out, why you can't rely solely on social media for sales and why email marketing systems on platforms like Klaviyo, Flodesk and Active Campaign are so powerful. Listen in as Katie and our guest experts help you strategize and tackle your biggest business goals. Host Katie Hunt brings a unique perspective to entrepreneurship. Since 2011, she's helped thousands of product brands get their products on the shelves of their favorite retail stores through her Paper Camp program (www.prooftoproduct.com/papercamp). Prior to that she worked in the corporate world for over a decade leading business development and marketing teams. She has two MBAs - one in finance and one in marketing. And, she owned & operated her own product based business for over 8 years, selling her products to stores throughout the world from her garage. Katie knows the struggles you face as a product based business and she's here to pull back the curtain and share her best kept secrets so that you don't have to learn things the hard way. Find our free trainings & resources for product based business owners at www.prooftoproduct.com/resources©Proof to Product & Katie Hunt Art Economics Leadership Management & Leadership
Episodes
  • Quick Hit: How Do I Decide What New Products to Add to My Line?

    Quick Hit: How Do I Decide What New Products to Add to My Line?
    Sep 24 2026

    I know you have a lot on your plate right now. You've got products to make, orders to ship, and about a hundred decisions that you're making every day.

    I do not take it lightly that you are spending time with me today and I want to thank you for being here.

    Today's episode is a short, focused, throwback episode designed to give you one thing that you can do today to move your business forward.

    No fluff, no filler, just ideas that we've shared in the past that will benefit you today.

    Let's dive in!

    You can listen to the full episode with Betsy Garcia of Bloomwolf Studio here: http://prooftoproduct.com/173

    Quick Links:

    Free Wholesale Audio Series

    Free Resources Library

    Free Email Marketing for Product Makers

    PTP LABS

    Paper Camp

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz
    Show More Show Less
    7 mins
  • 461 | How to Use Faire Without Paying Commission on Every Order with Katie Hunt

    461 | How to Use Faire Without Paying Commission on Every Order with Katie Hunt
    Sep 22 2026

    I've been having a lot of conversations lately, both private and public, about Faire.

    Some of you love the platform. Some of you hate it.

    And a lot of you are somewhere in the middle, trying to figure out your next move.

    Should I get on Faire?

    Should I get off?

    Should I let it run on cruise control?

    There's a lot of noise right now, and a lot of nuance to every situation.

    Here's the part that gets missed: most of our Paper Camp students and alumni sell on Faire, and most of them are not paying commission on the large majority of their orders.

    There's no trick to it. They use Faire as a checkout, not as a sales strategy.

    In this episode, you'll learn:

    • What Faire genuinely does well
    • Why I have no problem with Faire's commissions
    • The two best ways brands use Faire
    • The four things Paper Camp alumni specifically do consistently with Faire that helps keep more money in their pockets
    • How one Proof to Product client pulled abandoned cart and past order data to build a personalized three-day campaign for a single store, and landed a $2,500 order
    • The one question to ask every time Faire rolls out something new

    Today's episode is brought to you by our Retailer Roundtable interview series.

    To make a strong first impression with wholesale buyers, we need to do a few things well.

    • We need to make it easy for stores to purchase from us
    • We need clear pricing and terms and conditions
    • We need to build strong relationships with our customers

    All of that gets easier when we listen to our customers. This on-demand interview series gives you a window into what buyers want and need from you, and it's only $27. You can get access to it at prooftoproduct.com/roundtable.

    You can view full show notes and more at http://prooftoproduct.com/461

    Quick Links:

    Free Wholesale Audio Series

    Free Resources Library

    Free Email Marketing for Product Makers

    PTP LABS

    Paper Camp

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz
    Show More Show Less
    21 mins
  • Quick Hit: Do You Really Need to Know Everything Before You Start?

    Quick Hit: Do You Really Need to Know Everything Before You Start?
    Sep 17 2026

    Today's episode is a short excerpt from a conversation with one of our incredible Proof to Product community members.

    I love sharing these conversations because building a product brand doesn't follow a single pathway.

    There is no one-size-fits-all strategy that works for everyone because no two businesses are the same.

    We learn so much by hearing how other people are making decisions, the ideas that they're testing out, and also how they're navigating both the ups and downs that come with entrepreneurship and building a business.

    Here at Proof to Product, our goal is to help you build a sustainable business, one that supports you long term. Hearing these real stories from other founders helps to reinforce that that is truly possible, because friends, it is.

    You can listen to the full episode with Megan Fowler of Brown Parcel Press here: http://prooftoproduct.com/218

    Quick Links:

    Free Wholesale Audio Series

    Free Resources Library

    Free Email Marketing for Product Makers

    PTP LABS

    Paper Camp

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz
    Show More Show Less
    7 mins
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