The cattle market is rewriting the record books, but where do we go from here?

Bailey Ballou with Superior Livestock Auction joins Progressive Cattle to discuss current market trends, buyer behavior, value-added premiums and what producers should be thinking about as Superior's Summer Run approaches. Plus, hear why relationships, reputation and marketing still matter in today's high-priced environment.

This episode is sponsored by Superior Livestock Auction.

Since 1987, Superior Livestock Auction has been the pioneer and leader in video livestock marketing. With a network of more than 400 representatives and the nation’s largest buyer base, Superior helps cattle producers market their livestock through competitive nationwide auctions. By selling cattle directly from the ranch, producers benefit from true price discovery, reduced stress and shrink, and access to buyers from across the country. Each year, Superior markets more than 1.7 million head of cattle, connecting ranchers and buyers through trusted relationships and innovative technology.

Don’t miss this episode as NCBA Chief Executive Officer Colin Woodall chats with Managing Editor David Cooper on multiple key issues the industry is now facing, including high beef demand, when the border can open to Mexican cattle, and U.S. preparation for the possible arrival of New World screwworm. Hear how Paul Marchant plans to adopt fenceless grazing technology this summer, and if June is really the biggest month for weddings.

CattleZen™ is a new cattle stress management tool designed to help producers maintain calmer, healthier beef and dairy cattle. It’s a proprietary blend of maternal bovine-appeasing substance and a calming pheromone that, when applied just above the muzzle, stimulates a calming effect. This patented blend of two pheromones delivers fast-acting and sustained calming through the animal’s sensory system to help cattle stay calmer during common stressors such as weaning, vaccination or transportation. CattleZen also enhances cattle welfare and improves safety for both animals and handlers. Its easy, single-site application features a higher-concentration, lower-volume dose for strong detection and consistent results.

This episode is sponsored by Solvet.