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Profit First Nation

Profit First Nation

By: Danielle Mulvey and Mike Michalowicz
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Summary

Welcome to Profit First Nation, the podcast that helps you achieve permanent profitability in your business by taking action to implement Profit First right. Hosted by Danielle Mulvey, a Profit First expert, and Mike Michalowicz, the author of Profit First, this podcast is for the top 17% of entrepreneurs who have cash in the bank to correlate with their profitability. On the podcast, we dive into advanced Profit First strategies by sharing the honest and authentic ups and downs of being a business owner. Each episode provides information for entrepreneurs focused on taking the right steps and seeking appropriate advice from professionals in accounting, legal, tax, or other relevant areas. You’ll also hear transformational stories from business owners who have turned their businesses from cash eating monsters to money making machines with cash in the bank to correlate to their profitability by implementing the Profit First System. With a focus on intelligent entrepreneurship, Profit First Nation guides you on how to take ownership of your finances and leverage Profit First as a DIY cash management system to make your business permanently profitable. If you're a fan of Profit First and Mike Michalowicz, this is the podcast for you. Join a in on our community of successful entrepreneurs driven to be permanently profitable, with a grit and growth mindset that lets no obstacle stand in the way in pursuit of the three Ps: passion, profit, and play. https://www.profitfirstnation.com ABOUT THE HOSTS Danielle Mulvey: Danielle Mulvey is a former flight attendant-turned entrepreneur and the owner of multiple businesses doing $50-million in annual revenue. She is one of the exclusive, select group of Mastery-Certified Profit First Professionals in the world, and the go-to “HOW TO IMPLEMENT” workshop facilitator for Profit First and WSJ Journal Best Selling Author Mike Michalowicz following his keynote speeches. Danielle is currently running multiple businesses from start-ups to mature businesses with 10-year plus track records and revenues ranging from $1M to $40-million in annual revenues and is a certified numbers geek about Profit First, leveraging the DIY cash management system for small business to achieve maximum profitability. She has the ability to personally guide business owners to achieve maximum profitability in their business based on her 25-years experience of being an entrepreneur who has been there and done that. Additionally, Danielle authored the book The Rapid Read™ Guide to The 5-Star Employee Rating System™ and is currently collaborating with Wall Street Journal best-selling author Mike Michalowicz on his new book, to be released in Q1 2024, titled ALL IN: How Great Leaders Build Unstoppable Teams. https://www.daniellemulvey.com linkedin.com/in/danielle-mulvey-66a315 theallincompany.com profitfirstnation.com Mike Michalowicz: Mike Michalowicz is an entrepreneur and New York Times and Wall Strett Journal best-selling author of Profit First, The Pumpkin Plan, SURGE, Toilet Paper Entrepreneur, Clockwork, Fix This Next, and Get Different. BusinessWeek called Toilet Paper Entrepreneur a business cult classic. His books have been translated into 10 languages and Mike has had the privilege to speak on stages all over the world because of his passion to connect with entrepreneurs. As the founder of Profit First Professionals, he empowers accountants, bookkeepers, and business coaches with the tools and techniques to maximize client profitability, allowing them to uplevel from being one of the 83% of small businesses operating check-to-check and struggling to be profitabably to becoming one of the 17% of thriving and highly valuable businesses with cash in the bank to correlate to profitability. Mike also co-founded the business growth consultancy, Provendus Group, and has successfully founded, built, and sold two technology service-based companies. He is passionate about sharing his experiences and advice with entrepreneurs and sits on formal and informal advisory boards while maintaining relationships with angel and early-stage investors. linkedin.com/in/mikemichalowicz MikeMichalowicz.com ProfitFirstProfessionals.com mikemichalowicz.com/books/ MikeMichalowiczCopyright Profit First Nation Economics Leadership Management Management & Leadership
Episodes
  • Ep. 166- Profit First Journey with Laura Magu: The System That Gives You Peace of Mind
    May 11 2026

    Profit First Nation is brought to you by HighLevel. Fans of the podcast can get an extended 30 Day Free Trial by visiting: https://www.gohighlevel.com/profitfirstnation

    To subscribe to the Build Your Dream Team secret podcast, just head over to this link: 5staremployeehiringsystem.com/build-your-dream-team-subscribe and fill out the form to gain exclusive access! 🌟


    Laura Magu first read Profit First years ago and loved the concept — but as a restaurant owner, she wasn’t sure it could really work for her business. Like many entrepreneurs, she assumed her industry was different, so instead of fully implementing it, she took a few small steps and kept pushing forward.

    In this episode, Danielle Mulvey sits down with Laura, owner of Rev Bistro in Lafayette, California, to talk about what changed once she finally put the full Profit First system into action and began managing her restaurant with clarity and confidence.

    Laura shares how separating money into purpose-driven accounts for payroll, sales tax, gift cards, and operating expenses gave her real-time visibility into cash flow, reduced financial stress, and gave her peace of mind knowing all her major expenses were covered. She also explains the difference between working with a traditional accountant who simply hands over reports versus partnering with a Certified Profit First Professional firm, like Kasey Anton and her team at Spark Business Consulting, who help business owners stay proactive and profitable year-round.

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    27 mins
  • Ep. 165- Profit First Journey with Kerrie Genes: The Value of Knowing Where Every Dollar Goes
    May 4 2026

    Profit First Nation is brought to you by HighLevel. Fans of the podcast can get an extended 30 Day Free Trial by visiting: https://www.gohighlevel.com/profitfirstnation

    To subscribe to the Build Your Dream Team secret podcast, just head over to this link: 5staremployeehiringsystem.com/build-your-dream-team-subscribe and fill out the form to gain exclusive access! 🌟


    Fifteen years into business, Kerrie Genes thought she was doing everything right — until a profitable year still led to a painful tax bill and one big question: Where did the money go?

    In this episode, Danielle Mulvey sits down with Kerrie, founder of KFIT Body, to talk about how implementing Profit First transformed the way she manages cash, plans for expenses, and pays herself with confidence.

    Kerrie shares how moving from one business bank account to the Profit First system gave her clarity, reduced her stress, and helped her triple profit and owner’s pay. She also discusses the difference between having an accountant who simply hands you reports versus working with a Certified Profit First Professional Bookkeeping Firm, like Kerrie does with Kasey Anton and her team at Spark Business Consulting, who help you make smarter decisions in real time.

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    26 mins
  • Ep. 164- How to Make Profit First Work Long Term
    Apr 27 2026

    Profit First Nation is brought to you by HighLevel. Fans of the podcast can get an extended 30 Day Free Trial by visiting: https://www.gohighlevel.com/profitfirstnation

    To subscribe to the Build Your Dream Team secret podcast, just head over to this link: 5staremployeehiringsystem.com/build-your-dream-team-subscribe and fill out the form to gain exclusive access! 🌟


    Most businesses don’t fail at Profit First because it doesn’t work — they fail because they fall off the wagon. In this episode, Danielle Mulvey dives into the real reasons entrepreneurs struggle to stick with Profit First and how to avoid the most common pitfalls that derail long-term profitability.

    Danielle explains why Profit First requires a behavioral and mindset shift, not just new bank accounts. Additionally, she uncovers how emotion, comfort with the status quo, timing excuses, and chasing growth can sabotage success. Danielle also breaks down why incremental progress beats an “all or nothing" approach to gain real-time feedback on your business, and why committing to logic over emotion is the key to permanent profitability.

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    24 mins
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