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Product Led Growth Leaders

Product Led Growth Leaders

By: Thomas Watkins
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What separates startups that stall from those that dominate their market often comes down to one thing: product experience. This show is built for startup founders who want to move beyond reactive product decisions and build products that win consistently in the market.

Through solo episodes and interviews with high-performing SaaS founders, the show explores UX strategy, product decisions, hiring, and how to scale without chaos. It’s built for founders who want to move beyond patching problems and start building products that lead their category. The show is hosted by Thomas Watkins, UX designer and founder of 3Leaf, who has helped series A-C startups build well-structured products, streamline execution from idea to launch, and become preferred choices in their category.

© 2026 Product Led Growth Leaders
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Episodes
  • 188 - ADHD Is A Label But Capacity Is The Problem - with Frankie Berkoben
    Jun 18 2026

    You can be brilliant, ambitious, and wildly capable and still feel like your follow-through is slipping. That doesn’t automatically mean you’re broken or “not disciplined enough”. It often means your executive functioning is overloaded by context: stress, layoffs, a heavier emotional load, shifting team expectations, or the simple fact that life outside work got bigger.

    I sit down with executive coach Frankie Berkoben, founder of Frankly Quite ADHD, to unpack a more useful way to think about ADHD and productivity for tech leaders. Frankie explains executive functioning in real terms: planning, working memory, attention, emotional regulation, and adapting when conditions change. We talk about why these skills dip under pressure for many people, and why the diagnostic label can be less helpful than understanding what your brain needs to do its best work.

    We also go straight at the toughest part for high performers: the gap between potential and performance. When your identity is tied to achievement, that gap can trigger shame and harsh self-talk, which then suppresses the very prefrontal cortex resources you need to plan and execute. Frankie shares patterns she sees across founders, senior ICs, and executives, plus a practical path forward using design thinking: get clear on what’s actually draining you, ask better questions, and run small experiments that reduce friction rather than demanding heroic willpower.

    If you’re leading teams, building products, or carrying a lot of visibility and you’re feeling “something is off”, this conversation will give you language, frameworks, and next steps. Subscribe for more on product leadership and human performance, share this with a teammate who needs it, and leave a review with the biggest insight you’re taking away.

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    22 mins
  • 187 - Product-Led Growth Meets Agentic Selling - with Channing Ferrer
    Jun 11 2026

    Your product might be the best salesperson you’ll ever hire, and AI is about to make that idea even more literal. We sit down with Channing Ferrer, Chief Revenue Officer and CEO Americas at Brevo, to get precise about what product-led growth actually means: a path where users discover value, solve problems, and choose to expand without needing a human to nudge them along. We also call out a common trap: slapping a 15- or 30-day free trial on a pricing page and calling it PLG.

    From there, we explore the new grey zone: autonomous selling. If an AI can answer questions instantly, guide a user past a limit, or even deliver a personalized demo you can interact with, what bucket does that fall into: PLG, sales-led, or something new like agent-led selling? We dig into practical examples like chatbots that function as always-on product experts, shortening time-to-value and quietly increasing conversions by removing friction at the exact moment a user gets stuck.

    We also zoom into Brevo’s world of omnichannel marketing for high-volume customer bases, where the real challenge is not choosing email vs SMS vs WhatsApp, but stitching together scattered touchpoints into one coherent customer journey. Along the way we talk UX as a differentiator, the shift toward extensibility and agent-friendly systems, and a grounded buy vs build framework for anyone tempted to vibe-code their own CRM or system of record.

    If you care about product-led growth, SaaS monetisation, AI sales automation, CRM and CDP strategy, and the future of agentic marketing, this conversation will sharpen your mental model. Subscribe, share with a GTM friend, and leave a review. Where do you want automation to help customers, and where do you still insist on a human?

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    26 mins
  • 186 - What If Recognition Worked Like A Viral Product - with Ali Linz
    Jun 4 2026

    Remote work didn’t erase birthdays, farewells, sympathy moments, and thank-yous it just removed the simple office ritual that made them easy. We sit down with Allie Lenz, co-founder of GroupTogether, to unpack the very real “recognition gap” that shows up when teams go hybrid: people still want to show appreciation, but the old card-and-envelope flow doesn’t work, and asking coworkers to chip in can feel awkward.

    We walk through how GroupTogether turns that messy process into a self-serve digital group card and group gifting platform that feels surprisingly personal. You pick a card design, share a link in Slack or email, teammates add messages, photos, and GIFs, and optional contributions stay private. The recipient gets a polished reveal experience and a flexible gift card option, which helps employee recognition feel like a keepsake rather than another notification.

    Then we zoom in on product-led growth: why the product’s inherent virality matters more than heavy integrations, how UX drives the loop (and where friction kills it), and how Allie’s team uses customer conversations, behavioural analytics, and the right metrics instead of vanity stats. We also talk about AI in a human-centred way: using AI to help people find the right words without automating away intention, plus why trust, compliance, and payment safety become key differentiators as volume scales.

    If you care about PLG, employee engagement, team culture, and building software that delivers real emotion, this one will spark ideas. Subscribe, share the episode with a teammate, and leave a review with your favourite takeaway.

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    25 mins
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