In search of the next great aromachemical (think of predecessors like ISO E Super, Cashmeran, Galaxolide, etc...), Patina Co-Founders Sean Raspet and Laura Sisson spend their days in the lab testing and developing new molecules. What does that mean? What is scent design and how does it work?

And—in the same way every color has its own immutable RGB code, can we empiricize smells? Laura and Sean hope to do just that.

FRAGS MENTIONED:

Dior Thé Cachemire (SOTD), Chambre52 Contra Ta Peau, Guerlain L'Heure Bleue (2026), Zoologist Squid, Viktor & Rolf Spicebomb, Tauer L'Air du Desert Marocain, Frederic Malle Carnal Flower, Anti Rosa Antiqua, Patina: Metalox, Olivine, Ozocure, Ocean Simulation, Peppercess, Silterra; Chanel No. 5, Patina Nopalia

Logos, slogans, jingle--they all matter, but Beauty Exec-turned-Founder Caroline Fabrigas knows that the next (and most impactful) frontier in branding is scent.

Through her company Scent Marketing Inc., she's developed everything from iconic hotel scents (The 1 Hotel, Baccarat Hotel, and Auberge Resorts), to retail spaces, med spas, amusement park rides—even 20 blocks of 5th Avenue.

Where money can be spent, scent can be smelled.

Today we chat about scent as a means of branding, how Caroline got into this business, and how she reimagines her client's brands through the lens of smell.

scentmarketinginc.com | ⁠scentfluence.com⁠ | @scentmarketinginc

SOTD: Chambre 52 Contre Ta Peau (get 10% off LuckyScent sample with code: perfumeroom)

BOOK A SCENT STYLING SESSION W ME: linktr.ee/emmavern

FRAGS MENTIONED:

Chambre 52 Contre Ta Peau, Penhaligon's Fortuitous Finley, Comme des Garcons Odeur du Theatre du Chatelet Act I, Headspace Sauge, La Perla Once Upon a Garden, Celine Saint-Germain-Des-Prés, Dior Bois D'Argent, Abercrombie Fierce, Hollister Socal, Wayfair Perfect Weekend, Dior Eau Sauvage, Estée Lauder: Youth Dew, Cinnabar; Revlon Charlie, The One Hotel signature scent, Guerlain Shalimar, Chopard Casmir

Within hours of launch, Influxious sold out of all inventory on Sephora.com. The next day it sold out again on the Influxious site. The visionary behind this booming and blooming brand? It's the one, the only, Queen-of-PerfumeTok-turned-Founder, Funmi Monet of course.

She's in the Perfume Room this week sharing the behind-the-scenes of building her brand, the importance of picking the right partners, the double standard she faces as a Black-owned perfume house, the *sheinification* of TikTok, and what the future holds.

SOTDs:

Gap Dream (2026) and Fragrancias Pittoro Pittoro de Mango

FRAGS MENTIONED:

Influxious Gold Standard, High life, Well Loved, Magic Hour; MFK Baccarat Rouge 540, Kayali Yum Boujee Marshmallow, Le Labo Santal 33

BOOK A SCENT STYLING SESSION WITH ME: linktr.ee/emmavern