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Novel Marketing

Novel Marketing

By: Thomas Umstattd Jr.
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The longest-running book marketing podcast in the world. This is the show for writers who want to build their platform, sell more books, and change the world with writing worth talking about. Whether you self publish or are with a traditional house, this podcast will make book promotion fun and easy. Thomas Umstattd Jr. interviews publishers, indie authors, and bestselling traditional authors about how to get published and sell more books.

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Episodes
  • The 5 Tiers of Audiobooks: Which One Should You Publish?
    Jul 15 2026

    For most of publishing history, creating an audiobook meant writing a check for thousands of dollars and hoping you'd earn it back in sales. Because of the expense, many authors decided it wasn't worth the risk. So, they skipped audio entirely.

    Here's the problem. That decision now backfires in a way nobody saw coming.

    The number one sign that a book was written by AI isn't bad writing. It's the missing audiobook.

    In this week’s episode, audiobook expert Derek Doepker will map out exactly how to avoid that trap. We discuss the five tiers of audiobooks.

    You’ll discover

    • Why skipping the priciest tier might be the smartest move for some authors
    • Which budget-friendly option still makes your book look unmistakably human-written
    • The tier almost no author is using, even though it’s cheaper and sounds like a full production

    Listen to the full episode to get the complete map of all five audiobook tiers, so you can pick the right one for your book and your sales goals.

    Blog link:

    https://www.authormedia.com/the-5-tiers-of-audiobooks-which-one-should-you-publish/

    Authormedia.social link: https://authormedia.social/c/novel-marketing/the-5-tiers-of-audiobooks-which-one-should-you-publish

    YT Link:
    https://youtu.be/oEYxV2iE-iM

    YT Collab Link: https://studio.youtube.com/channel/UCB_jQHE1Jz8f2Gq40_zZz2w/collaboration/UCT-0HmBAtZpaLX2liUNebiQ

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    59 mins
  • Estate Planning for Authors: How to Protect Your Books (and Your Family) After You Die
    Jul 8 2026

    You will die.

    It could be today, it could be 15 years from now, but no one lives forever. Your books, however, can outlive you. In fact, seventy years after you're gone, they’ll live in the public domain.

    That means your grandchildren's grandchildren could end up responsible for your intellectual property. Most authors have done zero planning for what happens to their books, passwords, and royalties when they're no longer around to manage them.

    In this week’s episode, attorney Kelley Way (one of the rare lawyers who practices both estate planning and copyright law) joins us to map out exactly what every author needs to know before it's too late.

    You'll learn:

    • The one document your heirs are powerless to undo, even if they hate the deal you made with your publisher.
    • Why giving your book away for free after you die might be the single best thing you can do for it.
    • The unglamorous, ten-dollar-a-month tool that prevents more estate disasters than any will or trust ever could.

    Listen in or read the blog version to make sure your books don't end up in a paper prison, where your hard work can no longer make an impact.

    Blog link: https://www.authormedia.com/estate-planning-for-authors-how-to-protect-your-books-and-your-family-after-you-die/

    AuthorMediaSocial link: https://authormedia.social/c/novel-marketing/estate-planning-for-authors-how-to-protect-your-books-and-your-family-after-you-die

    YT Link: https://youtu.be/eJjYPCqKPbw

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    44 mins
  • Why Amazon Is Terminating Innocent Authors
    Jul 1 2026

    What do you do if your Amazon account gets suspended but you didn’t do anything wrong?

    Unfortunately, Amazon doesn't care if you're innocent.

    That's not pessimism. It's strategy.

    Once you understand what Amazon cares about (hint: it's not you, the law, or fairness), you can start speaking a language they respond to.

    In this week’s episode, I spoke with Lesley Hensell, co-founder of one of the largest Amazon consulting firms in the world. She has helped thousands of authors claw their accounts back from suspension, and she knows Amazon's enforcement machine like the back of her hand.

    In this episode, you'll learn:

    • The one thing you must include in the first two sentences of any email to Amazon (skip it and they won't even look up your account)
    • Whether you should admit to something you didn't do to get your account reinstated
    • The subject line trick that makes Amazon's executive team read it, and why most authors do wrong

    If your account has never been suspended, this episode is still for you. Prevention is easier than recovery. Listen in or read the blog version to find out what you’re doing right now that could get you flagged.

    Blog link: https://www.authormedia.com/why-amazon-is-terminating-innocent-authors/

    Author Media social link: https://authormedia.social/c/novel-marketing/why-amazon-is-terminating-innocent-authors

    NovelMarketing.com/patron

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    1 hr and 8 mins
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Fantastic podcast with accessible yet detailed guides for marketing novels for self-publishing and trad published authors. Thomas is entertaining, relatable and informative. I listen to every episode and find it very engaging and reassuring that as an independent newbie author, I CAN market my own novel effectively. 

I love the Novel Marketing Podcast!

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