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Novel Marketing

Novel Marketing

By: Thomas Umstattd Jr.
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The longest-running book marketing podcast in the world. This is the show for writers who want to build their platform, sell more books, and change the world with writing worth talking about. Whether you self publish or are with a traditional house, this podcast will make book promotion fun and easy. Thomas Umstattd Jr. interviews publishers, indie authors, and bestselling traditional authors about how to get published and sell more books.

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Episodes
  • Is Curios the Shopify Killer for Authors?
    Oct 29 2026

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    1 hr and 2 mins
  • The 5 Kinds of Author Kickstarter Campaigns
    Oct 14 2026

    Most authors know only one kind of Kickstarter campaign, and for many of them, it isn't the best one.

    This week on Novel Marketing, you’ll hear from Russell Nohelty, a USA Today bestselling author of over 70 books who has run dozens of successful Kickstarter campaigns. Russell wrote the book on the subject, How to Launch Your Book on Kickstarter, and he didn't hold back, even when he disagreed with me.

    In this week’s episode, you’ll learn

    • Five different types of Kickstarter campaigns you can run
    • Which campaign work best for your career stage and situation
    • The Kickstarter reward you should never offer

    The right Kickstarter campaign will give you far more information about your readers and launch than your readers can even articulate to you. Listen in or read the blog version so you don't pick the wrong kind of Kickstarter for your book.

    Blog link: https://www.authormedia.com/the-5-kinds-of-kickstarter-campaigns-for-authors/

    Guest: Russell Nohelty Topic: The five kinds of author Kickstarter campaigns, and how to pick the one that fits your career

    YT Link: https://youtu.be/TzyWQdmR1P8

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    51 mins
  • Your AI Is Lying About Your Book
    Oct 7 2026

    The chatbot told him his manuscript was brilliant. The humans gave his manuscript a C.

    That's what happened to one author who trusted AI as his editor. If you use AI to help with your editing, it's probably lying to you too, and not just once in a while.

    In this week’s episode, I talked with Matthew Bowman, a freelance science fiction and fantasy editor who has worked with authors for 16 years and runs the Novel Ninja blog. Matthew helped me develop many of the anti-flattery techniques behind the Patron Toolbox, and he's spent the past year testing which prompts actually get AI to tell the truth.

    Here's some of what we cover.

    • What happens when you tell the AI someone else wrote your chapter?
    • Which two-word phrase flips every major AI into a mode where it tells the truth?
    • What's the one small fib that makes an AI ruthlessly critical of the work you show it?

    Listen in or read the blog post before your next draft goes out, so your first honest feedback doesn't come from a one-star review.

    Blog link: https://www.authormedia.com/ai-is-lying-to-you-about-your-book/

    Authormedia.social link:

    YouTube Link: https://youtu.be/htdXu0-xjR0

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    1 hr and 7 mins
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Fantastic podcast with accessible yet detailed guides for marketing novels for self-publishing and trad published authors. Thomas is entertaining, relatable and informative. I listen to every episode and find it very engaging and reassuring that as an independent newbie author, I CAN market my own novel effectively. 

I love the Novel Marketing Podcast!

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