What happens when you bet on yourself before anyone else believes in you? LTK Creator and entrepreneur Allie Eklund joins Amber on this week’s episode to share how she turned her passion for content creation into a thriving business. From walking away from corporate banking to landing major brand partnerships and tripling her income in just six months, Allie shares the lessons behind her decade-long career. Plus, she gets candid about dating as a successful woman, navigating relationships with men who wanted her to give up her career and building a life on her own terms.

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Creator marketing is no longer just a tactic. It’s becoming a core part of how the world’s biggest retailers reach consumers, build relevance and drive commerce.

Recorded from LTK Con 2026, Amber sits down with Pat Burke, VP of Media at Target, to discuss how Target is building for the future of creator commerce and why creators have become an integral part of its media strategy. Pat shares how Target evolved its approach from a one-size-fits-all creator program to a more sophisticated strategy built around the distinct needs of creators, including the launch of Target Ambassadors with LTK.

They also unpack what makes creator content effective today, why relevance and authenticity matter more than ever, and how Target thinks about matching the right creator, audience and product rather than simply pursuing scale. Plus, Pat shares what Target has learned about moving at the speed of culture, the growing opportunity at the intersection of creators and retail media, and how Target Beauty Studio is bringing creator-led discovery into one of retail’s most influential categories.

Tune in for a look inside how one of the world’s largest retailers is rethinking media, content and creator partnerships for what comes next.

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Before Inthefrow became one of fashion's most recognizable blogs, Victoria Magrath was completing a PhD in fashion consumer behavior—researching mobile commerce before most people believed shopping on a phone would become the norm.

On this episode of More To Say, Amber sits down with Victoria to discuss building trust in the creator economy, staying authentic through every stage of a career, and the lessons she's learned launching her beauty brand, byfrow. Together, they explore why founder-led content is reshaping marketing, how community fuels long-term brand growth, and why embracing your authentic self is one of the greatest competitive advantages in business.

Exclusive More To Say Offer

More To Say listeners can receive 15% off byfrow with code BYFROWXLTK15.

The offer is valid from July 28 through midnight August 4 (UK BST) and is available in byfrow shipping regions (UK/EU). One use per customer, with no minimum spend. The code is non-transferable and cannot be combined with any other coupons or offers.

LTK for Creators

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