Helen describes this as one of the biggest lessons she's learnt in business: if you want to make even a single sale, you have to bend your back. She and Sara have tales to tell as to where they've got it wrong on this front, and plenty practical advice so you can avoid making the same mistakes. Uncle Matt offers words of wisdom on AI, Helen reveals a weekly win regarding her bank account, and Sara explains why she's amassed a wardrobe stacked full of purple garments. We also hear why every business could do with appealing to Janets, Jeans and Emmas ...

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This man is a GENIUS, and you need to hear what he has to say about the power of celebrity service for your small business. In fact, you need to hear what he has to say if you want to be a better human. Geoff is flown around the world and paid big bucks to share his razor-sharp insights into how to make your customers love your offering and themselves. (Spoiler: these two things are not mutually exclusive!) But you get said insights for FREE in this very special episode, thanks to his longstanding relationship with Sara and Helen. And - it technically being our Q&A - Geoff throws himself headlong into questions from Kerry, Julianne and Amit. Red carpets (literally) for dogs, anyone? Be in no doubt, he's given his answers plenty of thought. Find out more about the the legend that is Geoff here, and also find him on our Facebook community.

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From state-of-the-art software, special offers and social-media-savvy to canny collaborations, email marketing and good-old-fashioned ear-bending, Sara and Helen share tips on how to sell your company and secure a competitive edge with limited financial resources. Uncle Matt makes a surprise appearance to explain the pros and cons of AI, while it's the turn of Mam Sue to provide our weekly words of business wisdom. We also learn why Sara thinks it imperative we all be a bit more Meryl ...

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Email: hello@mybpod.com

Hosted on Acast. See acast.com/privacy for more information.