Want to grow your business with Meta ads without losing the heart of what makes your brand special?

This episode has honest conversations about sustainable business growth, profitable Meta ads, customer loyalty, and how to create marketing that feels human. If you've ever wondered why your Facebook or Instagram ads aren't converting, whether your business is ready for traffic, or how to grow without losing your values in the process, this episode is for you.

Learn more about working with Lume Marketing

• Hire us to run your ads
• Learn how to run your own ads

I sit down with Jan Goakes from Savida Shoes to talk about what happens when you combine exceptional customer service, a genuinely great product, and a clear Facebook ads strategy. Jan has built her business over 25 years through trust, referrals, and loyal customers who come back again and again. Then she decided it was time to grow that with Meta ads.

We talk about the reality of running Meta ads for a product-based business, why ads are an amplifier and not a magic wand, and what ethical ecommerce growth looks like in practice.

Jan shares how Savida Shoes grew both online sales and in-store traffic after partnering with Lume Marketing, why showing up as a real human online matters more than ever, and how trust has become one of the most valuable currencies in online marketing.

We also chat about the power of founder-led content, doing the "unscalable" things like picking up the phone to customers, and why purpose-led businesses can compete online without racing to the bottom on price.

What's one thing your business does that keeps customers coming back again and again?
Come and tell me over on Instagram: @lumemarketing

Contact details mentioned:

• Connect with Savida Shoes on Instagram, Facebook or via their website
• Connect with Lume Marketing on Instagram, Facebook of via our website
• Megan Winter on LinkedIn

In this conversation, Megan Winter sits down with Rachelle Saevil, founder of creative agency Saevil Row, to unpack why meta ads don't "fix" a shaky foundation. Meta ads amplify what's already there.

Learn More About Working with Lume Marketing

• Hire us to run your ads for you
• Learn how to run your own ads

In this episode Rachelle and Megan talk about the difference between business strategy, brand strategy, and marketing strategy (with a brilliant house analogy), how to spot when your brand no longer fits, and what "aligned" actually looks like across every touchpoint: ads, landing pages, emails, website, packaging, and beyond.

By listening to this episode small business owners and entrepreneurs will learn why strong ad performance is built on clarity. Who you're for, what you stand for, and how you make customers feel. And how to create a cohesive brand experience that converts and protects long-term brand equity (instead of chasing short-term trends like "ugly ads" that can erode trust). A must listen if you are running meta ads.

Connect with Saevil Row on Instagram or via their website.

Connect with Lume Marketing on Instagram or via our website.

You've probably heard that creative is the most important element in meta ads now. And that's true (as long as you have the right set up and understand how to read the data) but what do we mean when we say creative, and how do you create good creative? That's exactly what we dive into in this episode.

Learn More About Working with Lume Marketing

Hire us to run your ads for you
Learn how to run your own ads

In this episode, Megan breaks down what "creative" actually means in the context of Meta ads, and why your messaging strategy is the real foundation everything else is built on.

What you'll learn in this episode:

• What the three creative elements of a Meta ad actually are (image/video, headline, and primary text) and what their job is
• Why most businesses get their messaging wrong — and how to fix it
• A simple four-question framework to develop messaging that meets your customer where they're at
• What ethnographic research is and why it's one of the most underused tools in marketing
• The concept of "desire paths" and how the best brands use them to stop forcing customers onto the wrong path

Real-world examples covered: Kikkoman Teriyaki Sauce, Febreze, and Listerine — three iconic case studies showing how repositioning a product around what customers actually want (not what you think they should want) can completely transform a business.

Key takeaway: 95% of great creative is done before you ever open Ads Manager. Get the messaging right first, and the creative almost writes itself.