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Local Marketing Institute Podcast

Local Marketing Institute Podcast

By: Local Marketing Institute
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Summary
Equip yourself with practical, trustworthy digital marketing tactics for local business. Learn from the best local marketers in the world how to get more customers using Google My Business, Facebook, email marketing, social media, local search, digital advertising and more. Whether you run a small business, nationwide chain / franchise, or are a marketing agency, each episode will help you grow your business. No shiny objects, minutia, or questionable tactics that can damage your business. Just practical, effective, and proven digital marketing strategies that will really move the needle on your business.© 2026 Local Marketing Institute LLC. All Rights Reserved. Economics Marketing Marketing & Sales
Episodes
  • Local SEO and Marketing Q&A Session October 23, 2026
    Oct 27 2026

    Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.

    Updates and Questions

    • Google seems to have moved the Posts section higher in the local knowledge panel.
    • Google testing government ID verification for GBPs.
    • GBP review appeals delayed.
    • Google tests new performance report section in GBP.
    • LSA now has “small business” filter.
    • Google tests changing the layout for the local knowledge panel.
    • Google launches Business Home for GBP.
    • Google rolls out monitoring capabilities for AI Mode.
    • Why did Google turn off posting on my GBP?
    • Why is Google rejecting my Posts for seemingly no reason?
    • Does a review from a Google local guide have more weight than a standard account?
    • What is the most difficult GBP case to deal with?
    • Are post views back for all categories?

    Links mentioned in this session are available on our website at https://localmarketinginstitute.com

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    1 hr
  • Local SEO and Marketing Q&A Session with Dustin Stout and Justin Meredith October 9, 2026
    Oct 13 2026

    Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.

    Updates and Questions

    • Ads in AI mode are getting better placements.
    • GBP users misusing Google support.
    • Should I worry about AI watermarks?
    • How do I protect the keys for my API?

    Links mentioned in this session are available on our website at https://localmarketinginstitute.com

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    1 hr and 6 mins
  • Local SEO and Marketing Q&A Session with Yan Gilbert September 25, 2026
    Sep 29 2026

    Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.

    Updates and Questions

    • Google announces release of the September 2026 spam update.
    • Google turns local knowledge panel into AI overview.
    • Google AI mode tests text link ads.
    • Google shows more external links in AI overviews.
    • AI overview links to AI Mode.
    • Google tests Local Service Ads with larger image and highlight boxes
    • Google Merchant Center auto enables native checkout.
    • Google gives 4 days to reject a user suggested edit
    • Google sends email notifications when detecting a spike in spam reviews on your GBP.
    • Does posting on GBP have a positive effect on AI visibility?

    Links mentioned in this session are available on our website at https://localmarketinginstitute.com

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    1 hr and 1 min
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