In this episode of Keeping the Real in Real Estate, Nick and Brittney discuss the external market trends in the real estate industry. The ongoing inventory crisis and fluctuating interest rates have created a highly competitive environment for buyers. First-time homebuyers and second-time homebuyers looking to upsize are facing challenges due to their dwindling buying power.

 The hosts emphasize the importance of staying informed about market fluctuations and making informed decisions based on individual lifestyle needs rather than trying to time the market. They also highlight the unique appeal of living in Sunny Loveland, Ohio, and the factors that contribute to its desirability in the real estate market.

In this episode of Keeping the Real and Real Estate, the BF team in Loveland announces their exciting expansion plans. They discuss the major changes in their business, including the addition of new agents and the opening of an office in Kentucky. The company's founder, Brittney, shares her personal journey in transitioning from a high-volume sales role to a management position.

 She also emphasizes the importance of providing personalized service and utilizing personality tests to match clients with agents. The company aims to take its unique business model and exceptional service to other states like Florida, further enhancing their reach and impact in the real estate market.

In this episode, Brittney and Nick introduce Brayden, who is about to join his family in the real estate business. The conversation revolves around Brayden's journey into real estate, the pressure he faces to pass the exam, and his motivation to work hard. The episode also touches on the family's success in the real estate business and their approach to balancing work and personal life. Throughout the discussion, the team shares insights into aligning Gen Z with their business goals and their commitment to community involvement. Don't miss this one!