In this episode of "It's Marketing's Fault," host Eric Rutherford welcomes William Imoh, founder and CEO of Hackmamba, a content agency specializing in technical content and documentation for SaaS companies.

William shares his journey from a technical writer to establishing Hackmamba, highlighting the importance of creating content that educates rather than overtly sells. The discussion delves into the challenges companies face with technical documentation and the unique approach Hackmamba takes by employing engineers as writers to ensure content accuracy and relevance.

William emphasizes the significance of original content in today's market and offers insights into how companies can improve their developer experience through better documentation. Whether you're a startup or an established enterprise, this episode provides valuable perspectives on enhancing your content strategy.

https://hackmamba.io/
https://www.linkedin.com/in/william-imoh/

In this episode of "It's Marketing's Fault," host Eric Rutherford engages with Sam O'Brien, Vice President of Marketing at Dealfront, to explore the evolving landscape of lead generation and sales strategies.

Sam challenges the notion that lead generation is obsolete, advocating for its continued relevance alongside demand generation. He emphasizes the importance of targeted marketing and the strategic use of gated content to build trust and convert prospects.

The discussion delves into Dealfront's innovative approach, combining insights from Leadfeeder and Echobot to enhance sales intelligence and web visitor identification.

Sam highlights the shift in buyer behavior, noting the growing complexity of buying groups and the increasing role of self-service in larger deals.

The conversation underscores the value of precise targeting and collaboration between sales and marketing to optimize resources and drive successful outcomes.

https://www.dealfront.com/
https://www.linkedin.com/in/samuelwobrien/

In this episode of "It's Marketing's Fault," host Eric Rutherford welcomes Leslie Shreve, a workload management and productivity expert, to discuss effective task management strategies.

Leslie, the founder and CEO of Productive Day, introduces her proprietary system, Taskology, which simplifies workload management by focusing on small, achievable tasks.

She emphasizes the importance of digital task management over traditional methods like legal pads and sticky notes. Leslie also highlights the significance of decision-making in managing overflowing email inboxes and the art of delegation for busy professionals.

Throughout the conversation, she provides actionable insights to enhance productivity and reduce stress, encouraging listeners to rethink their approach to task management for a more efficient workday.

Visit productiveday.com for more resources and to take Leslie's productivity quiz.