Your clients walk into open houses already armed with data, so what's left for a realtor to offer?

Daniel Salhany sits down with Jacob Floyd of the Floyd Team.

Jacob is a second-generation realtor who has spent 14 years building a referral-driven business where over 90% of deals come from word of mouth.

He explains how he overcame starting at 25 with a sphere that wasn't buying, why he still sends handwritten mail in the age of AI, and how he protects time for family and fitness through the busiest seasons.

For agents looking for real estate business strategies that last, this conversation delivers practical agent tips on listening, preparation, and giving clients an informed market opinion, the kind of value that isn't a Google search away.

It's a must-listen for Ontario realtors at every stage.

Listen For:

03:20 How did Jacob Floyd overcome starting out as a young, inexperienced agent?

11:39 How do top realtors balance family, fitness, and a demanding real estate business?

29:50 Why does a referral-based team still send handwritten mail in the age of AI?

35:37 What value can realtors offer clients that isn't a Google search away?

42:12 How can agents stop waiting for perfect and start failing forward?

Connect with Jacob Floyd, Sales Representative | REMAX Hallmark® Realty Group, Ottawa
Website | Email | LinkedIn | Instagram | 613-889-5111

Connect with Dan Salhany, Brokerage Manager | Leadership Member | REMAX Hallmark® Realty Group, Ottawa

Website | Instagram | Email