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IA Forward

IA Forward

By: Shane Tatum and Tonya Lied
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The Independent Insurance Agency Playbook: The insurance business is all about playing an infinite game. Shane, Tonya, and Mike discuss how to play the long-term game of being a successful agent and creating a culture of freedom for yourself.

Learn more at www.integrapartnernetwork.com

© 2026 IA Forward
Economics Leadership Management Management & Leadership
Episodes
  • Halftime Adjustments: Winning the Second Half of 2026
    Jun 30 2026

    As rates begin to stabilize, competition heats back up, and carriers return to growth mode, agency owners face a new challenge: balancing retention and new business, without losing momentum. If you're ready to finish 2026 stronger than you started it, this episode is your halftime strategy session.

    Learn more at IntegraPartnerNetwork.com.

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    55 mins
  • Who Makes the Rules? The Great State Farm Shakeup
    Jun 23 2026

    For decades, State Farm represented stability. Then one of the industry's largest carriers announced sweeping changes to contracts, benefits, compensation, and retirement programs.

    We explore the State Farm shakeup and what it means for the independent insurance channel. We discuss ownership, choice, customer loyalty, talent shifts, and why the ability to adapt may be the most valuable asset an agency owner has.

    This conversation is bigger than one company. It's about control, resilience, and what happens when the landscape changes beneath your feet.

    Because in insurance, the most important question may not be who writes the policy. It's who makes the rules.

    Learn more at IntegraPartnerNetwork.com.

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    1 hr
  • Don't Put Your Logo on That: Why Cheap Marketing Can Cost You
    Jun 16 2026

    One of the most overlooked parts of building an insurance agency brand is the giveaways, promotional items, and marketing materials that represent your business long after you've left the room. We discuss why cheap giveaways can damage your brand, why most promotional items end up in the trash while a few stay on desks for years, and why "everyone is doing it" is a terrible marketing strategy.

    Because sometimes the best branding advice is simple: Don't put your logo on that.

    Learn more at IntegraPartnerNetwork.com.

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    1 hr and 6 mins
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