People are still insane. Apparently, the insurance market is too.

A few years ago, Shane Tatum and Tonya Lied tackled the challenges of the hard insurance market in an episode called "People Are Insane." Now, with the market shifting in the other direction, they're revisiting some of those same questions with Mike Boesl.

Why are carriers getting more aggressive? What happens when pricing starts coming down? And how should agency owners balance retaining clients, protecting carrier relationships, and finding new business?

From carrier profitability and profit sharing to selling value instead of price, the gang explores why a changing market creates just as many opportunities as it does headaches.

Plus, Mike gets an early Christmas present, and a simple conversation about airport luggage somehow turns into a debate about germs and hotel bathtubs.

Hard market or soft market, there's never a dull moment in the insurance business.

Learn more at IntegraPartnerNetwork.com.

What if winning in the insurance business isn't about getting ahead, but staying in the game?

This week on IA Forward, Shane Tatum, Tonya Lied, and Mike Boesl unpack the idea of playing the infinite game and what it means for insurance agency owners.

From surviving your first 24 months to building the right book of business, the conversation explores why chasing every dollar isn't always the smartest move, how to handle plans that fall apart, and why long-term thinking matters more than short-term wins.

Because in the insurance business, sometimes the biggest victory is simply staying in the game.

Learn more at IntegraPartnerNetwork.com.

57% of insurance agencies say their teams need more training to sell on value instead of price.

Shane's reaction? He's surprised it's ONLY 57%.

But that's just one of the eye-opening numbers from the latest Big "I" Agency Universe Study.

Shane and Tonya dig into the numbers, challenge a few assumptions, and discuss what agency owners should be paying attention to.

Because knowing what's happening in the industry is one thing. Knowing what to do about it is another.

Learn more at IntegraPartnerNetwork.com.