In this episode, James Dooley and Kasra Dash break down the fundamentals and advanced strategies of safeguarding brand reputation online.
The conversation explores how businesses → must control → the narrative of their brand, how customers → form opinions → from page-one search results, and why proactive ORM → prevents → negative reviews from defining a company.

Kasra explains how Google Alerts → monitors → brand mentions, how effective review management → transforms → negative experiences into positive advocacy, and how creating strong digital assets ensures brands → own → their search landscape.
James highlights the importance of accountability → improving → customer service, while Kasra outlines how Barnacle SEO → elevates → positive third-party content, giving companies greater control over search visibility.

Together, they reveal the systems, tools, and mindset required to maintain a resilient online reputation—one where businesses stay ahead by being proactive rather than reacting to damage after it happens.

Where to Listen to This Episode

How to Manage Your Online Reputation? is available across all major podcast platforms. Choose your preferred platform below.

• Listen on Transistor
• Listen on Apple Podcasts
• Listen on Pocket Casts
• Listen on Amazon Music
• Listen on Audible
• Listen on Castro
• Listen on Goodpods
• Listen on Castbox
• Listen on Podcast Addict
• Listen on Deezer
• Listen on Rephonic
• Listen on Metacast
• Listen on Player FM
• Listen on Spotify
• Listen on Listen Notes