How UX Research is Revolutionizing In-Car Experiences | Ruchika Jajodia, Aston Martin
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How UX Research is Revolutionizing In-Car Experiences | Ruchika Jajodia, Aston Martin
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In today's episode of "User Insights," we are thrilled to welcome Ruchika Jajodia - User Experience Manager at Aston Martin, an expert in automotive user experience research with over 15 years of experience in the field. Ruchika has worked extensively with both concept and production cars globally, bringing a wealth of knowledge to our discussion.Today, we'll explore the complexities of user experience in the automotive industry, focusing on the evolution of connected cars and the challenges in developing autonomous vehicles. Ruchika will share her insights on the importance of safety, user interaction, and the role of prototyping in creating effective designs.
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