Summary

Ray Higdon is a bestselling author, IAOTP's #1 Sales Coach in the World, and CEO of the Higdon Group — an Inc. 5000 company that has helped sales teams generate over 300,000 new customers and 70,000+ new reps since 2017. On Home Business Profits, Ray delivers no-fluff, field-tested strategies for sales professionals who are tired of pressure, burnout, and chasing prospects who never convert. Using his proven 4P Method — Pipeline, Posture, Position, and Perspective — Ray shows you how to lead sales conversations with confidence, close without manipulation, and build a team that actually performs. Whether you sell products, services, or opportunities, the principles on this show will change how you prospect, follow up, close, and lead. Ray has shared the stage with Tony Robbins, John C. Maxwell, Les Brown, Robert Kiyosaki, Gary Vaynerchuk, and many more. His podcast has surpassed 10 million downloads. His latest bestseller, Faith Driven Wealth, features a foreword by John C. Maxwell — and his training company has helped thousands of sales teams produce measurable, repeatable results across dozens of industries. New episodes drop weekly. Subscribe and start closing.
@rayhigdon.com
Episodes
  • Desperation Is Killing Your Sales

    Desperation Is Killing Your Sales
    Jun 23 2026
    Your prospects don't hate your offer. They feel your desperation. And that's what's killing your sales. In this episode, Ray Higdon gets brutally honest about one of the most overlooked killers of conversion: the energy you bring into every sales conversation. Whether you call it eagerness, pushiness, or commission breath, prospects sense it and it sends them running, even when they actually want what you're selling. Ray breaks down three concrete steps to eliminate desperate energy from your prospecting for good. Step one: talk to more people. When you only have two prospects in your pipeline, desperation is almost unavoidable. When you're consistently reaching out to 30, 40, or 50 people a week, you stop fixating on any single outcome. Step two: stop focusing on your solution and start focusing on the problem your prospect has actually told you about. If you don't know what they're struggling with, it's likely because you've never asked. Step three: develop posture. Posture is the ability to manage the energy of a conversation without chasing, guilting, or pressuring. Ray shares the exact mindset he carried when reaching out to his warm market as he became the number one income earner in his company: "I'm going to do this with or without you." This episode is a masterclass in sales psychology for network marketers, direct sellers, and anyone who's ever felt like they were trying too hard. If you're ready to close more sales by caring less about any one outcome, this is the episode you've been waiting for. — 👉 HigdonGroup.com/Book 👉 Network Marketers for Jesus 👉 HigdonGroup.com/Channel 👉 BrotherUp.com Ray Higdon is a bestselling author of several books, a renowned inspirational speaker, earner of multiple seven figures in a multi-million dollar home-based business, and founder of the Higdon Group, a Fortune 5000 company, where he's helped clients generate over 500,000 new customers through his proven coaching programs (https://rayhigdoncoaching.com). Ray helps sales leaders create teams that perform without draining them. Partner with Ray: ★ Become A Rank Maker: https://rankmakers.com ★ Apply for Coaching: https://higdongroup.com/coaching ★ Invite to Speak: https://higdongroup.com/speaking ★ Order his Books: https://rankmakershop.com/collections/books-journals/book Connect with Ray: ★ Podcast: https://higdongroup.com/podcast ★ Facebook: https://www.facebook.com/rayhigdonpage ★ Instagram: https://www.instagram.com/rayhigdon ★ Twitter: https://twitter.com/rayhigdon ★ LinkedIn: https://www.linkedin.com/in/rayhigdon Thank you for watching, and be sure to subscribe for more: https://www.youtube.com/@saleswithrayhigdon We believe in you! Ray Higdon ======================== More About Ray: Ray's Home Business Profits has had over 10 million downloads, with approximately 160k monthly downloads (https://higdongroup.com/podcast). As a top keynote speaker, Ray has shared the stage with world-renowned thought leaders, including Tony Robbins, Les Brown, Brendon Burchard, Robert Kiyosaki, Bob Proctor, Gary Vaynerchuk, Grant Cardone, Magic Johnson, and many more (https://higdongroup.com/speaking). Ray resides in Naples, Florida, with his wife Jessica, a prominent realtor. They have four children. As a follower of Jesus Christ, Ray incorporates faith-based principles into all of his decisions, life challenges, and business successes. They have raised over $1,000,000 to support families in need, fight human trafficking, and advance alternatives to traditional health care. Learn more about Ray Higdon: https://www.rayhigdon.com
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    5 mins
  • You Say You Want More Money, But Are You Doing THIS?

    You Say You Want More Money, But Are You Doing THIS?
    Jun 16 2026
    Most people say they want financial breakthrough, but very few are actually walking in the faith it takes to get there. In this episode, Ray Higdon delivers a powerful and challenging message for anyone who feels stuck financially. The problem, Ray says, isn't strategy or timing. It's who you're being every single day, and whether you're truly walking in faith or just claiming to be. Ray draws on scripture, personal stories, and hard-won business experience to unpack what walking in faith actually looks like in practice. He shares the moment his company faced a $1.1 million hotel bill for a major event, how he was led to bring in John Maxwell as a speaker despite the enormous financial pressure, and why that obedience, not logic, produced the breakthrough. He also unpacks the parable of the talents, Abraham's willingness to sacrifice Isaac, and David's posture before Goliath to illustrate what genuine faith-driven decision-making looks like when the numbers don't make sense. This episode will challenge you to stop holding on so tightly to the money you have that you miss the investment God is calling you toward. If every opportunity looks like a cost instead of a door, this message is for you. Ray's raw honesty and faith-based perspective make this one of the most compelling episodes for entrepreneurs and network marketers who want God-led financial growth, not just hustle. — 👉 HigdonGroup.com/Book 👉 Network Marketers for Jesus 👉 HigdonGroup.com/Channel 👉 BrotherUp.com Ray Higdon is a bestselling author of several books, a renowned inspirational speaker, earner of multiple seven figures in a multi-million dollar home-based business, and founder of the Higdon Group, a Fortune 5000 company, where he's helped clients generate over 500,000 new customers through his proven coaching programs (https://rayhigdoncoaching.com). Ray helps sales leaders create teams that perform without draining them. Partner with Ray: ★ Become A Rank Maker: https://rankmakers.com ★ Apply for Coaching: https://higdongroup.com/coaching ★ Invite to Speak: https://higdongroup.com/speaking ★ Order his Books: https://rankmakershop.com/collections/books-journals/book Connect with Ray: ★ Podcast: https://higdongroup.com/podcast ★ Facebook: https://www.facebook.com/rayhigdonpage ★ Instagram: https://www.instagram.com/rayhigdon ★ Twitter: https://twitter.com/rayhigdon ★ LinkedIn: https://www.linkedin.com/in/rayhigdon Thank you for watching, and be sure to subscribe for more: https://www.youtube.com/@saleswithrayhigdon We believe in you! Ray Higdon ======================== More About Ray: Ray's Home Business Profits has had over 10 million downloads, with approximately 160k monthly downloads (https://higdongroup.com/podcast). As a top keynote speaker, Ray has shared the stage with world-renowned thought leaders, including Tony Robbins, Les Brown, Brendon Burchard, Robert Kiyosaki, Bob Proctor, Gary Vaynerchuk, Grant Cardone, Magic Johnson, and many more (https://higdongroup.com/speaking). Ray resides in Naples, Florida, with his wife Jessica, a prominent realtor. They have four children. As a follower of Jesus Christ, Ray incorporates faith-based principles into all of his decisions, life challenges, and business successes. They have raised over $1,000,000 to support families in need, fight human trafficking, and advance alternatives to traditional health care. Learn more about Ray Higdon: https://www.rayhigdon.com
    Show More Show Less
    12 mins
  • Getting Ignored Online? This Is Probably Why.

    Getting Ignored Online? This Is Probably Why.
    Jun 9 2026
    12:47 AM Your prospects don't hate your offer. They feel your desperation. And that's what's killing your sales. In this episode, Ray Higdon gets brutally honest about one of the most overlooked killers of conversion: the energy you bring into every sales conversation. Whether you call it eagerness, pushiness, or commission breath, prospects sense it and it sends them running, even when they actually want what you're selling. Ray breaks down three concrete steps to eliminate desperate energy from your prospecting for good. Step one: talk to more people. When you only have two prospects in your pipeline, desperation is almost unavoidable. When you're consistently reaching out to 30, 40, or 50 people a week, you stop fixating on any single outcome. Step two: stop focusing on your solution and start focusing on the problem your prospect has actually told you about. If you don't know what they're struggling with, it's likely because you've never asked. Step three: develop posture. Posture is the ability to manage the energy of a conversation without chasing, guilting, or pressuring. Ray shares the exact mindset he carried when reaching out to his warm market as he became the number one income earner in his company: "I'm going to do this with or without you." This episode is a masterclass in sales psychology for network marketers, direct sellers, and anyone who's ever felt like they were trying too hard. If you're ready to close more sales by caring less about any one outcome, this is the episode you've been waiting for. — 👉 HigdonGroup.com/Book 👉 Network Marketers for Jesus 👉 HigdonGroup.com/Channel 👉 BrotherUp.com Ray Higdon is a bestselling author of several books, a renowned inspirational speaker, earner of multiple seven figures in a multi-million dollar home-based business, and founder of the Higdon Group, a Fortune 5000 company, where he's helped clients generate over 500,000 new customers through his proven coaching programs (https://rayhigdoncoaching.com). Ray helps sales leaders create teams that perform without draining them. Partner with Ray: ★ Become A Rank Maker: https://rankmakers.com ★ Apply for Coaching: https://higdongroup.com/coaching ★ Invite to Speak: https://higdongroup.com/speaking ★ Order his Books: https://rankmakershop.com/collections/books-journals/book Connect with Ray: ★ Podcast: https://higdongroup.com/podcast ★ Facebook: https://www.facebook.com/rayhigdonpage ★ Instagram: https://www.instagram.com/rayhigdon ★ Twitter: https://twitter.com/rayhigdon ★ LinkedIn: https://www.linkedin.com/in/rayhigdon Thank you for watching, and be sure to subscribe for more: https://www.youtube.com/@saleswithrayhigdon We believe in you! Ray Higdon ======================== More About Ray: Ray's Home Business Profits has had over 10 million downloads, with approximately 160k monthly downloads (https://higdongroup.com/podcast). As a top keynote speaker, Ray has shared the stage with world-renowned thought leaders, including Tony Robbins, Les Brown, Brendon Burchard, Robert Kiyosaki, Bob Proctor, Gary Vaynerchuk, Grant Cardone, Magic Johnson, and many more (https://higdongroup.com/speaking). Ray resides in Naples, Florida, with his wife Jessica, a prominent realtor. They have four children. As a follower of Jesus Christ, Ray incorporates faith-based principles into all of his decisions, life challenges, and business successes. They have raised over $1,000,000 to support families in need, fight human trafficking, and advance alternatives to traditional health care. Learn more about Ray Higdon: https://www.rayhigdon.com
    Show More Show Less
    8 mins
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