The way HR talks about its work shapes how that work is understood, valued, and included in business decisions. Language carries assumptions, signals priorities, and frames the role of the function long before outcomes are evaluated. In this episode of HR Wine Bar, host Amy Luckenbill, President of the Human Resources Association of the Midlands, welcomes Beth Trejo, CEO of Chatterkick, for a conversation focused on how language influences perception and influence inside organizations.
Titled Words Matter: Language, Leverage, and Lambrusco, this episode continues the HR Branding and Image Series by examining how HR describes the work it does. The discussion explores how familiar terminology, often carried forward from earlier models of the function, can position HR in ways that limit its ability to shape strategy and contribute to decision-making. Even as the scope of the work has expanded, the language surrounding it has remained relatively static.
Through structured discussion and real-world scenarios, the conversation looks at how language influences how HR is interpreted by leaders and employees, how internal vocabulary shapes experience over time, and how framing can either strengthen or dilute the connection between HR and business outcomes. It also considers what it takes to examine the words we use, reconsider how the work is described, and align language with the impact the function is designed to have.
This episode builds on the series by moving from examining systems to examining how those systems are communicated. It invites listeners to reconsider how language shapes perception and how more intentional choices can strengthen alignment, influence, and inclusion.
If you lead, support, or influence HR work, this conversation provides a lens for evaluating how your language reflects the work you are doing and how it positions you within the organization.
Cheers to HR!
Podcast produced by Todd Studer (Loess Hills Media)
Jingle recorded by Mad Honey
Jingle produced by Kyle Knapp (Dry Creek Studio)