We Are Photo is an inclusive photography community and meet-up group dedicated to bringing the joy back into photography while creating space for genuine creativity, connection, and growth. Founded in December 2022, the community has quickly grown into a thriving network of photographers of all levels, from complete beginners picking up a camera for the first time to seasoned professionals looking to refine their craft and connect with others who share their passion.

At its core, We Are Photo is built on the belief that photography should be fun, accessible, and collaborative. Through its free monthly meet-ups across Essex and Hertfordshire, the group provides a welcoming environment where members can practice their skills, explore new locations, and build meaningful relationships with like-minded creatives. Each event is thoughtfully designed to encourage both learning and play, featuring themed challenges and light-hearted competitions that inspire participants to step outside their comfort zones while enjoying the process.

Beyond the monthly gatherings, We Are Photo offers in-person experience workshops tailored for photographers looking to build or strengthen their portfolios in areas such as family, animal, and wedding photography. These sessions place a strong emphasis on storytelling through portraits, focusing on connection, emotion, and authentic relationships—helping photographers develop not just technical ability, but a deeper creative perspective.

For those who prefer to learn at their own pace or from a distance, the community also provides a range of online courses designed to help photographers refine their skills and elevate their work. Whether someone is just starting out or looking to take their photography to the next level, We Are Photo offers both the tools and the supportive community to help them grow.

Through its combination of in-person experiences and online learning, We Are Photo continues to foster a vibrant, encouraging space where creativity thrives, confidence builds, and photographers are reminded why they fell in love with photography in the first place.

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Sam Hollis helps photographers build businesses that actually serve their lives, not the other way around. As co-host of the Commercial Photographer podcast, he shares weekly insights on marketing, growth, pricing, and creativity, helping photographers think more strategically about how they run and scale their businesses.

Through his work at Website 4 Photographers, Sam specialises in helping photographers take control of their online presence. He is particularly known for his expertise in local SEO and Google Maps, showing photographers how to dominate their local area, increase visibility, and generate consistent, high-quality enquiries without relying solely on social media.

Sam is a strong advocate for building efficient, systemised businesses that support long-term sustainability. He believes that with the right foundations—clear messaging, a well-structured website, and smart marketing channels—photographers can create predictable lead flow and more freedom in their work.

Living what he teaches, Sam operates a highly mobile “freedom model” lifestyle. While his daughters live and study in the Netherlands, he and his wife split their time between the UK and the sun of Mozambique. His approach to business is grounded in flexibility, intentional design, and creating a life that aligns with what matters most.

With more than 13 years of experience as a professional wedding photographer, Martin has become a highly respected and recognisable figure within the wedding photography industry. Known not only for his work behind the camera, he has also built a strong reputation for his commitment to supporting, mentoring, and educating fellow photographers at all stages of their careers.

Following his appearance on the Studio Ninja Podcast three years ago, Martin was inspired to create his own platform, leading to the launch of Wedding Photography Unveiled. Through this podcast, he shares an honest and insightful look into the realities of running a successful photography business, going beyond just the creative side of the craft.

Today, Martin is widely regarded for his straightforward, no-nonsense approach, delivering practical, experience-led education that helps wedding photographers confidently navigate and master the business side of their work.