Funded, Now What?! cover art

Funded, Now What?!

Funded, Now What?!

By: Andrew Lee Miller
Listen for free

This Season's Biggest Deal | £0.99/mo for 3 months + £10 Audible bonus

£5.99/mo after 3 months - terms apply. Cancel monthly
Summary
 Funded, Now What?! is the only podcast where startup founders who've recently raised millions of dollars get live, no-fluff growth and marketing advice from 20-year startup marketing expert Andrew Lee Miller (@andrewstartups). Each episode delivers a front-row seat to real founders navigating real post-raise challenges, and Andrew drops tactical strategies they (and you) can use to grow faster, smarter, and leaner. If you’re a startup founder figuring out how to grow your company, this is your free weekly session with a fractional CMO who’s scaled dozens of VC-backed startups to 8–9 figures. Want to hire Andrew to help your startup? Meet with him here: https://calendly.com/growthexpertz/letschat Follow Andrew on Linkedin: www.linkedin.com/in/andrewstartupsAndrew Lee Miller Economics Marketing Marketing & Sales
Episodes
  • How Signal Ring Will Scale Using $15m In Funding.

    How Signal Ring Will Scale Using $15m In Funding.
    Nov 4 2026
    What does it take to build a wearable technology company that could change how people understand their health?In Episode 62 of Funded, Now What?!, Andrew Lee Miller sits down with Tom Moss, Co-founder and CEO of Vital Signals, the company behind Signal Ring, a wearable designed to make blood pressure tracking more convenient and accessible throughout the day.Tom's journey into health technology started with a personal health scare that revealed just how difficult it was to monitor blood pressure and understand what was affecting it throughout everyday life. After years of experience building and scaling technology companies, including Android at Google, Nextbit, and Skydio, he set out to tackle a major challenge in consumer health technology.Tom shares how he raised over $15 million to develop the product, why building medical hardware is so difficult, and how the company is approaching its consumer launch.Andrew also shares practical marketing advice on using unique product data to earn media coverage, turning early customers into brand advocates, building an influencer strategy, and using paid advertising and retargeting to grow an e-commerce business.In this episode, we dive into:The Personal Story Behind Signal RingHow Tom's own experience with a hypertensive emergency led him to build a product that could help people better understand their blood pressure throughout the day.Building a Breakthrough WearableWhy measuring blood pressure in a ring is technically difficult, how Tom brought together medical device experts, and what it takes to develop consumer health hardware.Raising Over $15 MillionHow Tom's previous startup experience helped him raise funding to support the research and development behind Vital Signals.Why Unique Data Is a Marketing GoldmineAndrew explains how startups can turn proprietary data into reports, PR opportunities, media coverage, and inbound interest.Turning Early Customers Into Brand AdvocatesWhy your first customers are more than buyers, and how welcome emails, feedback, testimonials, and customer-generated content can help build trust.Direct-to-Consumer Growth StrategyWhy Vital Signals is focusing on selling directly through its website instead of rushing into Amazon and big-box retail partnerships.Influencer Marketing and Paid AdvertisingHow influencer content, Meta and Google ads, retargeting, and customer testimonials can help convert interested audiences into buyers.SEO, AEO, and Content MarketingHow useful content, search visibility, and unique research can support long-term growth for a consumer technology brand.Featured Guest: Tom MossTom Moss is the Co-founder and CEO of Vital Signals, the company behind Signal Ring. He previously led business development for Android at Google, founded and exited two companies, including 3LM and Nextbit, and served as COO of Skydio, helping scale it into the largest drone manufacturer in the United States.Website: https://signalring.comLinkedIn: https://www.linkedin.com/in/tommoss/About the ShowFunded, Now What?! is the world's leading podcast for startup founders and growth leaders.Hosted by Andrew Lee Miller (@AndrewStartups), the show breaks down how fast-growing startups raise millions, scale their businesses, and build marketing strategies that actually work.🌐 Book a Growth Audit: https://www.growthexpertz.com▶️ YouTube: https://www.youtube.com/@growthexpertz🔗 Andrew on LinkedIn: https://www.linkedin.com/in/andrewstartups/📘 Startup Growth Book: https://cutt.ly/Ftb3156K📩 Contact: justin@growthexpertz.com#HealthTech #WearableTechnology #StartupMarketing #ConsumerTechnology #DigitalHealth #FundedNowWhat #GrowthExpertz 00:20 Introduction to Signal Ring and Its Purpose02:53 The Personal Journey Behind Signal Ring05:23 Challenges in Developing Wearable Health Technology08:08 Insights from Early Users and Data Utilization11:01 Marketing Strategies and Customer Engagement13:40 Fundraising Journey and Investor Relations16:10 Post-Launch Growth Strategies18:45 Future Plans and Market Positioning22:40 Navigating Retail Challenges for Startups25:13 The Importance of Patents in Marketing Strategy27:31 Direct-to-Consumer vs. Big Box Retailers28:02 Marketing Strategies for Growth29:46 Leveraging Unique Data for PR Opportunities31:56 Content Creation and SEO Strategies35:25 Paid Advertising Insights and Best Practices38:43 The Role of AI in Marketing Processes Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
    Show More Show Less
    42 mins
  • Episode 61: How Projectworks Is Scaling a Global SaaS Business

    Episode 61: How Projectworks Is Scaling a Global SaaS Business
    Oct 20 2026
    How do you scale a SaaS company, raise millions, and turn hundreds of customers into a stronger growth engine?In Episode 61 of Funded, Now What?!, Andrew Lee Miller sits down with Mark Orttung, CEO of Projectworks, to discuss scaling a B2B SaaS company, expanding internationally, and building a more effective customer acquisition strategy.Projectworks helps consulting, architecture, and engineering firms manage their businesses in one platform, from proposals and project planning to timesheets, expenses, invoicing, and financial forecasting. With around 750–800 customers across multiple markets, Mark shares what he has learned from leading companies, growing a consulting firm from around 200 to 1,100 employees, and stepping into the CEO role at a growing software company.In this episode, we dive into:Resource Planning and Profitable GrowthMark shares data from Projectworks customers showing how firms that plan resources at least two months ahead grow faster, generate more revenue per employee, and achieve higher utilisation. Raising Millions and Investing in ProductWhy Projectworks raised approximately NZ$25 million, how the funding is helping the team develop more product capabilities in parallel, and how AI is changing software development. Expanding From New Zealand Into Global MarketsMark explains the company’s international footprint across the US, UK, Australia, Canada, and New Zealand, and what it takes to manage a distributed team across time zones. B2B SaaS Marketing and Customer AcquisitionWe discuss content marketing, podcasts, LinkedIn, SEO, generative engine optimisation (GEO), paid social, and how Projectworks moves prospects from content engagement to demos and trials. Why Customer Proof MattersAndrew shares practical advice on using customer stories, case studies, testimonial videos, and targeted LinkedIn advertising to help prospects understand the real value of a product. LinkedIn Outreach That Creates ConversationsLearn why personalised outreach, targeting companies experiencing growth, and leading with value can outperform generic sales messages. AI, Product Development, and What Comes NextMark discusses expanding product development with AI and the challenge of helping sales, implementation, and customer teams keep up as the platform evolves.If you’re building a B2B SaaS company, scaling a consulting firm, raising capital, or trying to turn marketing activity into qualified sales opportunities, this episode offers practical insights on growing more profitably.Featured Guest: Mark OrttungMark Orttung is the CEO of Projectworks, a platform that helps consulting, architecture, and engineering firms manage projects, people, and finances. Before joining Projectworks, Mark led Nexient, growing the consulting business from roughly 200 to 1,100 employees before its sale to NTT DATA. His experience also includes leadership at BILL.🌐 Website: https://projectworks.com🔗 LinkedIn: https://www.linkedin.com/in/mark-orttung/About Funded, Now What?!Funded, Now What?! is the world's leading podcast for startup founders and growth leaders.Hosted by Andrew Lee Miller (@AndrewStartups), the show explores how fast-growing startups raise capital, scale their businesses, and build marketing strategies that drive growth.🌐 Book a Growth Audit: https://www.growthexpertz.com▶️ Subscribe on YouTube: https://www.youtube.com/@growthexpertz🔗 Connect with Andrew: https://www.linkedin.com/in/andrewstartups/📘 Startup Growth Book: https://cutt.ly/Ftb3156K📩 Contact: justin@growthexpertz.com00:00 Introduction to Mark Orttung and ProjectWorks02:16 Understanding Resource Planning and Its Benefits03:49 Data Insights on Planning and Growth Metrics05:02 Leadership Transition and Company Culture09:29 Managing a Global Remote Team11:29 Strategic Use of Fundraising and Capital Allocation15:30 Customer Acquisition and Marketing Strategies21:36 Effective Use of LinkedIn and Content Marketing27:06 Outbound Sales and Automation Tactics32:11 Creating Value with Targeted Ads and Content35:39 Customer Success Stories and Social Proof37:49 Final Thoughts and Key Takeaways from Mark #B2BSaaS #SaaSGrowth #StartupMarketing #CustomerAcquisition #LinkedInMarketing #ProjectManagementSoftware #FundedNowWhat Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
    Show More Show Less
    40 mins
  • How CellTrio Is Using Robotics to Transform Drug Discovery

    How CellTrio Is Using Robotics to Transform Drug Discovery
    Oct 7 2026
    What happens when robotics meets life science?Charlie Duncheon, Founder & CEO of CellTrio, has built a company using robotic automation to help pharmaceutical and life science companies automate cell culturing and biobanking.CellTrio has raised $18 million and is expanding internationally after building strong demand in the US without a traditional sales team. In this episode, Charlie shares how he acquired and commercialised robotics technology from Korea, why CellTrio is expanding into Asia and Europe, and what it takes to scale a highly specialised B2B technology company.Andrew Lee Miller also breaks down the marketing strategy CellTrio can use to build a consistent pipeline, strengthen its authority in the life sciences market, and become easier for both customers and AI search tools to discover.In this episode, we dive into:Building CellTrio: How Charlie turned robotics technology developed in Korea into a US-focused life science automation company.Automating Cell Culture: How CellTrio's RoboCell system automates the production of human, animal, and plant cells while reducing human error and contamination.Automated Biobanking: How robots safely store and retrieve biological samples from cryogenic freezers operating at around -195°C.Raising $18 Million: Why CellTrio raised capital after establishing strong US demand and how the company is using the funding to expand internationally.Going Global: How CellTrio is expanding through CellTrio Asia, European orders, new sales hires, and increased manufacturing capacity.Marketing to a Highly Focused B2B Market: Why companies with a small number of highly valuable customers still need consistent marketing, content, PR, and social media.Building a Marketing Playbook: Andrew explains why CellTrio should test what works in one market and turn those lessons into a repeatable playbook for international expansion.PR, Case Studies & Testimonials: How customer results, industry publications, joint press releases, and testimonials can build credibility in a specialised industry.AI & the "Second Brain": How founders can use AI to analyse company knowledge, customer conversations, competitors, and industry news to uncover new opportunities.Why Human Expertise Still Matters: Andrew explains why companies using AI need subject matter experts with knowledge that goes beyond what AI can find publicly.Creating Consistent Pipeline: Why good marketing should help smooth out the "feast or famine" cycle that many B2B companies experience.If you're interested in robotics, AI, life sciences, drug discovery, B2B growth, or startup marketing, this episode is packed with practical insights.Featured Guest: Charlie DuncheonCharlie Duncheon is the Founder & CEO of CellTrio, a robotic automation company focused on cell culturing and biobanking for the life sciences and drug discovery markets.Charlie is a serial entrepreneur with multiple exits in the robotics industry and has spent decades building businesses around automation and emerging technology.🔗 Connect with Charlie: https://www.linkedin.com/in/charlie-duncheon-3ba327/ 🌐 CellTrio: https://celltrio.comAbout the ShowFunded, Now What?! is the world's leading podcast for startup founders and growth leaders.Hosted by Andrew Lee Miller (@AndrewStartups), the show analyzes how startups grow after raising capital and provides the tactical marketing playbook founders can use to turn funding into growth.📅 Book a Growth Audit: https://www.growthexpertz.com ▶️ Subscribe on YouTube: https://www.youtube.com/@growthexpertz 🔗 Connect With Andrew: https://www.linkedin.com/in/andrewstartups 📖 Read The Startup Growth Book: https://cutt.ly/Ftb3156K 📩 Want to work with us? justin@growthexpertz.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
    Show More Show Less
    43 mins
adbl_web_anon_alc_button_suppression_t1
No reviews yet