Continuing with part 2 of a conversation with Ali Kraus, CMO of Benetrends and the Chair of the IFA Women’s Franchise Committee and host Jack Monson.

We jump right into an overview of local IFA Women’s Franchise Network chapters and the value of local networking for franchise professionals.

How to get your franchisees inspired.

We also discuss an update from Benetrends and how the branding has brought the company into a new era of excitement while still being a trusted resource. Ali also shares tips staying ahead of the marketing innovation wave and with trying new things within a budget.

Catch part 1 of this conversation on the Social Geek podcast!

Special Guest: Ali Kraus.

Welcome to a two-part episode with a One-on-One conversation with one of Franchising’s favorites, Emily George!

Emily has just joined franchise marketing agency Thunderly as Vice President of Client Services, leading a new division and helping the best brands in Franchising grow.

In Part Two, we’ll discuss:

• The incredible amount of knowledge sharing that happens between franchise brands
• The unique supplier / franchisor brand relationship
• Tips for strengthening relationships and creating more value to customers and candidates
• Ideas for creating genuine communications with your contacts in the AI slop era

Check out Part One on the Social Geek podcast available right now on all podcast platforms.

Special Guest: Emily George.

Today we’re welcoming our newest Franchise Freak to the franchise marketing agency Thunderly.

Carlos Cortiñas is the Chief Strategy Officer who will bring a new level of strategic conversations to Thunderly’s client brands.

Carlos joins podcast host Jack Monson to discuss:

• Spotting marketing trends which can help grow franchise brands
• How a franchisor’s authentic storytelling affects AI search and answers
• Rebranding – why and how
• The difference between legacy brands and heritage brands

Special Guest: Carlos Cortinas.