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Founders Arms

Founders Arms

By: Josh Moore
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Summary

Welcome to The Founder’s Arms.

I’m Josh Moore, and this is the space where we pull back the curtain on the founder’s journey. Whether you’re scaling a startup, navigating a pivot, or just starting to build, consider this your seat at the table.

Every week, we sit down with the builders and visionaries who’ve been through the fire to share the honest stories, the hard-won lessons, and the strategies that actually move the needle.

So, grab a drink, settle in, and let’s get into it.

This is The Founder’s Arms.

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Episodes
  • Leila Fataar

    Leila Fataar
    May 6 2026

    Today, we’re talking about the one thing every founder wants, most brands fake, and almost nobody actually understands: Cultural Capital.

    In the startup world, we obsess over product-market fit. We live and die by the algorithm. But our guest today argues that if you aren't building for culture, you’re building on borrowed time.

    Leila Fataar is the founder of Platform 13, a venture that doesn’t just 'do' marketing—it rewires how brands exist in the real world.

    Before she was the go-to consultant for the world’s biggest disruptors, she was at the helm of Global Cultural Marketing for Adidas, and led the charge for icons like Diageo. She is the ultimate translator. She speaks 'Corporate,' she speaks 'Entrepreneur,' and most importantly, she speaks 'Human.'

    She’s spent her career proving that you don't find culture on a data dashboard—you find it in the gaps, the subcultures, and the communities that the algorithms haven't colonized yet.

    Today, we’re diving into the 'Culture Stack,' why 'relevance' is a more important metric than 'reach,' and how to build a brand that actually moves the needle without losing its soul.

    Leila, welcome to the Founders Arms.
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    1 hr and 39 mins
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