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Follow the Crumbs

Follow the Crumbs

By: Solid Gold Podcasts #BeHeard
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Behavioural banter with BreadCrumbs. See how behaviour and communication collide. In words. In choices. In tiny moments that make big things happen. Welcome to a podcast about nudging the way people think, feel, and act.Solid Gold Podcasts #BeHeard Economics Marketing Marketing & Sales Social Sciences
Episodes
  • Does colour make you click?

    Does colour make you click?
    Jul 17 2026
    Can changing a colour change behaviour? The answer isn't always black and white. Join us as we separate colour psychology fact from fiction and uncover the science behind what catches our eye – and what changes our minds. Visit our website · Follow the Crumbs on Instagram · Connect with BreadCrumbs on LinkedIn
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    21 mins
  • The semantics of sorry

    The semantics of sorry
    Jun 23 2026
    What does ProNutro have to do with trust?
    When ProNutro changed a recipe loved by generations of South Africans, the reaction revealed something bigger than breakfast. In this episode of Follow the Crumbs, Leigh and Tegan explore how trust is built, broken and rebuilt. And what AI is doing to authenticity. Markowitz, 2024: From complexity to clarity · Visit our website · Follow the Crumbs on Instagram · Connect with BreadCrumbs on LinkedIn
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    15 mins
  • The WHY of wine

    The WHY of wine
    Jun 29 2023
    How do you choose what wine to drink?
    From tastes to tannins and labels to language, explore the behavioural principles that nudge us to choose one wine over another – often without us even realising it.
    Pour a glass and push play. Visit our website · Follow the Crumbs on Instagram · Connect with BreadCrumbs on LinkedIn
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    25 mins
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