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Follow the Crumbs

Follow the Crumbs

By: Solid Gold Podcasts #BeHeard
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Behavioural banter with BreadCrumbs. See how behaviour and communication collide. In words. In choices. In tiny moments that make big things happen. Welcome to a podcast about nudging the way people think, feel, and act.Solid Gold Podcasts #BeHeard Economics Marketing Marketing & Sales Social Sciences
Episodes
  • The WHY of wine

    The WHY of wine
    Jun 29 2023
    How do you choose what wine to drink?

    From tastes to tannins and labels to language, the behavioural principles that nudge our decision-making when it comes to picking the perfect wine are many.

    Join BreadCrumbs Linguistics as we unpack the (often subliminal) encouragement to choose one wine over another. Rooted in Behavioural Economic Theory, we look at the research that underpins these drinks-decisions, including anchoring, social proofing, messenger effect, and language framing.

    Pour a glass and push play. Visit our website · Follow the Crumbs on Instagram · Connect with BreadCrumbs on LinkedIn
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    25 mins
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