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Fixed Ops Focus

Fixed Ops Focus

By: Steve Shaw & Dave Rogers
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Welcome to the podcast that treats Fixed Operations like the profit powerhouse it actually is – no corporate fluff, no sugar-coating, no 45-minute intros about somebody’s childhood dog. If you’re tired of “best practices” that don’t practice and factory “recommendations” that starve your bottom line, pull up a chair. Dave and Steven are about to tell you how it really is – and exactly how to fix it.Copyright 2026 Fixed Ops Focus Economics
Episodes
  • Episode 45 - Dave Rogers Just AMBUSHED Steve Shaw with ChatGPT — You Won't Believe What Happened

    Episode 45 - Dave Rogers Just AMBUSHED Steve Shaw with ChatGPT — You Won't Believe What Happened
    May 26 2026
    Episode 45 is the sequel — and the rematch — to Episode 42. This time the tables turn: Dave Rogers puts Steve Shaw head-to-head with ChatGPT. Dave skips the training questions and instead hits Steve with the real-world fixed operations scenarios from Steve's days running stores and consulting on service drives across the country. Steve has to take off his trainer hat, put his fixed ops director hat back on, and answer in the moment — no notes, no script. Then ChatGPT runs the same scenarios and the answers are compared side-by-side.
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    26 mins
  • Episode 44 - The $100K Career Nobody Tells High Schoolers About (And It's at Your Local Dealership)

    Episode 44 - The $100K Career Nobody Tells High Schoolers About (And It's at Your Local Dealership)
    May 21 2026
    Steve Shaw and Dave Rogers celebrate the career service advisor — the often-overlooked professional whose dedication keeps customers safe and dealerships profitable. This episode makes the case that a young person can build an above-average income, raise a family, and enjoy a meaningful life as a career service advisor — no four-year degree required.
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    30 mins
  • Episode 43 - Why Your CDJR Dealership Will NEVER Be a Luxury Brand (Until You Fix This One Thing)

    Episode 43 - Why Your CDJR Dealership Will NEVER Be a Luxury Brand (Until You Fix This One Thing)
    May 18 2026
    Steve Shaw and Dave Rogers tackle one of the most underrated challenges in the modern dealership: what happens when a high-volume domestic or import store suddenly decides it wants to play in the luxury sandbox? The case study hits close to home. Steve walks us through his own Jeep Grand Wagoneer experience at a Chrysler-Dodge-Jeep-Ram dealership — where a $100,000+ luxury SUV gets serviced in the same chaotic drive as a $25,000 Compass, a leased Cherokee, and a twelve-year-old Wrangler with three brake jobs in arrears. The mismatch isn't just uncomfortable — it's costing dealerships real money, real CSI, and real luxury customers.
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    29 mins
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