Behind buzziest influencer brands like the Bar and Phe Phe. What really goes into building a successful fashion brand?

Ashley Leo is the woman behind some of fashion's buzziest brands, including The Bar and Phe Phe, founded by Bridget and Danielle Pheloung (Acquired Style). After spending over 20 years in the fashion industry building brands like ALC, Rag & Bone, Theory, and Fleur du Mal, Ashley saw an opportunity to rethink how fashion brands are built. She went on to co-found The Bar and launch The Leo Group (TLG), where she partners with creators to turn their audiences and ideas into successful businesses. In this episode of Fashion & Founders, Ashley takes us behind the scenes of the influencer brand business model, from product development and manufacturing to marketing, inventory, and financing. We get into some of the biggest questions and misconceptions surrounding influencer brands: Are sellouts intentional? How involved are influencers in actually designing their collections? Does follower count determine whether a brand will succeed? And can an influencer-founded brand eventually stand on its own?

Ashley also shares her career journey, why she left traditional fashion retail, what she looks for in business partners, and her advice for anyone hoping to break into the fashion industry or launch a brand of their own.

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How do you build a career where opportunities come to you instead of constantly applying for jobs? And how did Quince become a $10.1 billion company selling $50 cashmere sweaters?

This week on Fashion and Founders, I'm joined by Dakota Kate Isaacs, Head of Brand Strategy and Narrative at Quince, to talk about building a career in fashion, taking risks, and the technology changing the fashion industry. Dakota has never applied for a job she's held. After completing 12 internships in college, she took a chance on a little-known beauty startup called Deciem, the parent company of The Ordinary, where she helped build the brand in the US. Today, she's shaping the narrative behind Quince, one of fashion's most talked-about companies. We get into the career moves that helped her get here, from building relationships and making yourself invaluable at work. Get an inside look at Quince's business model. Dakota breaks down how the company uses technology to rethink traditional retail, why luxury products cost what they do, how Quince approaches quality and manufacturing, and the debate around dupes, sustainability, and fast fashion. Whether you're looking to break into fashion, take the next step in your career, or build a breakthrough business, this episode is packed with lessons from someone who has helped shape two of the industry's most disruptive brands.

This episode is brought to you by Swap Commerce.

Learn more about Swap and join their private fashion community HERE.

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How to start a jewelry business. Engagement ring trends. Lab-grown vs. natural diamonds. Acquired Style Wedding.

Ring Concierge founder Nicole Wegman joins Fashion and Founders to talk about scaling to a $100 Million Business. Nicole shares advice for anyone who wants to become an entrepreneur, leave corporate and work for themselves, or eventually start their own brand. She explains why she believes you should gain work experience before starting a company, what aspiring founders should learn while working for someone else, how she built Ring Concierge without an industry network, and what it takes to grow from founder to CEO. We talk engagement ring trends, the bridal economy, and how social media is changing the market. Plus, we talk hiring, leadership, outside investment, natural vs. lab-grown diamonds, the biggest misconceptions in the jewelry industry, and what today’s brides are actually looking for.

This episode is brought to you by Roller Rabbit.

Take 20% off your order of $150 with code VICTORIA20 at rollerrabbit.com

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