On This Episode: Michael Brandvold - Industry Marketing Expert
Michael has managed the marketing efforts for bands, musicians, record labels, restaurants, bars, construction companies, lawyers, best-selling authors, magazines, animal conservation, leather repair, non-profit foundations, photographers to name just a few industries.
Michael’s professional life realized a radical shift in 1995 when he utilized his self-taught knowledge of the HTML computer language to build a fan website dedicated to legendary rock band KISS. The website, known as KISS Otaku, became a huge success for Michael.
Not only did the website garner fans from all around the world during a time when the Internet was still utilizing slow and screeching 56K modems, it also captured the attention of the band’s own Gene Simmons. The business-minded bass player gave Michael an opportunity to interview for the position of Director of Web Services at Sony Signatures. The company hired Michael and tasked him with the creation and management of the KISS online community.
In addition to assisting with the band’s online community, Michael was also instrumental in the creation of the VIP Platinum Ticket Program, which was first implemented during KISS’ 2003 US tour. Need to Understand Marketing your brand ? you need to listen to this show!