Episodes

  • This AI Tool Led to a 28% Conversion Rate in 24 Hours

    This AI Tool Led to a 28% Conversion Rate in 24 Hours
    Oct 6 2026
    If you run a membership, course or coaching program and want AI to help your clients actually implement, this one's for you.Nadine Nethery, a customer experience and retention strategist, joined me to walk through the AI tools she's built into her membership and workshops. She shared three of them. The first is a survey builder that packages 10 years of her framework. The second powered an interactive workshop that converted 28% of live attendees within 24 hours. The third is a roadmap builder that gets new members committed to a six-month plan on day one.The bigger question for you: where could an AI tool clear the friction that stops your clients from doing the work, and where do you want your own perspective front and centre?WHAT YOU'LL LEARN:Why a ChatGPT-built customer avatar makes a risky foundation for your marketingHow Nadine turned a done-for-you service into a tool her members run themselvesThe workshop format that had attendees diagnosing their own gap live, then buyingThe virtual scratchie card idea for adding loyalty rewards without a full rewards programWhy course sales are slowing and what Nadine's turning hers intoHow to decide where AI should touch your business firstCHAPTERS0:00 AI that puts more of you into your programs3:10 A survey builder trained on 10 years of frameworks6:21 The danger of ChatGPT-made customer avatars9:19 The webinar that converted 28% in 24 hours12:01 Loyalty gaps and the virtual scratchie card15:09 Protein, macros and the objection AI erases19:02 The roadmap builder that kills overwhelm21:05 Why course sales are slowing down22:38 Courses teach thinking, AI tools apply it29:28 Why she built for clients before the back end>MEET NADINEYour Next Steps:🤖 Build your first protected AI product. Join the AI Product Build Lab for just $1 with code PODCAST1: https://graviastudio.com/build/?code=PODCAST1&price=1🤖 See what an AI tool built on your expertise actually looks like. Explore wAIv: https://graviastudio.com/waiv>Thanks for Listening!If you enjoyed this episode, please help us share it by:⭐ Following the show—this helps you stay updated and supports us!⭐ Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.--------------------------Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts! https://blog.feedspot.com/canadaceopodcasts/
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    37 mins
  • Goodbye Custom GPTs. What’s next?

    Goodbye Custom GPTs. What’s next?
    Sep 29 2026

    This episode is the practical guide to planning your Custom GPT migration.

    Your custom GPTs have a deadline. Your IP shouldn't be the thing you give up to meet it.

    OpenAI is retiring custom GPTs, and enterprise workspaces lose theirs on December 11. If you built GPTs for your clients or your audience, you need a plan, and the most popular option right now asks you to hand over everything inside them.

    What you'll learn:

    • The three piles to sort your GPTs into
    • What to do with internal versus free or paid custom GPTs
    • What to tell your paying clients before December (even if you haven't decided yet)
    • What someone gets when you hand them a skill file, and why that matters for your paid programs
    • What hosting a free bot costs, and when it's worth it

    CHAPTERS

    01:07 The decision you need to make before December 11

    01:44 Where custom GPTs started and what frustrated me

    03:07 What OpenAI just announced

    04:15 Sort your GPTs into three piles

    05:53 What to do with paid program GPTs

    07:09 What you hand over with a skill file

    08:50 Why your IP still matters

    10:15 The mixing problem nobody's talking about

    13:45 AI options for your free GPTs

    16:29 Where wAIv fits

    Resources mentioned:

    OpenAI's custom GPT retirement FAQ: https://help.openai.com/en/articles/20001519-custom-gpt-retirement-and-migration-faq

    Email me: kelly@graviastudio.com

    >>Your Next Steps:

    Bring your custom GPT to the AI Product Build Lab on October 8. Get your seat for $1 with code PODCAST1, plus a free two-week wAIv trial: https://graviastudio.com/build/

    See what an AI tool built on your expertise looks like. Explore wAIv: https://graviastudio.com/waiv

    Follow our new Instagram account @joinwaiv: https://instagram.com/joinwaiv

    >>Introducing wAIv

    This episode is brought to you by wAIv—our brand-new platform built for online experts who want to securely build and sell AI tools powered by YOUR thinking, YOUR frameworks and YOUR methodology.

    wAIv helps you create Bot Squads—a suite of AI tools that work together to help your clients implement your expertise faster and with better results than ever before.

    >>Thanks for Listening!

    If you enjoyed this episode, please help us share it by:

    Following the show—this helps you stay updated and supports us!

    Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.

    --------------------------

    Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts! https://blog.feedspot.com/canadaceopodcasts/
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    24 mins
  • The Marketing Strategy AI Can't Build for You

    The Marketing Strategy AI Can't Build for You
    Sep 22 2026

    AI doesn't fix a broken marketing strategy. It just breaks it faster.

    Laura Kendrick and I have been having low-key debates about AI for two years inside a business group we're both in, so I finally just put her on the mic and asked her what hill she'd die on. Her answer was immediate. AI is a genuinely powerful tool with real limits, and it can expand your brand voice and your strategy but it can never build them.

    What you'll learn:

    • The exact point where an AI-built brand book stops serving you, and what to do when you hit it
    • Why validating AI output is the whole job, and how to do it when you're the only expert in the room
    • The research AI physically cannot do for you, no matter how good your prompts get
    • How to decide whether a platform deserves you at all, including the uncomfortable Instagram question

    CHAPTERS

    02:02 The hill she'll die on about AI

    03:10 Where the AI brand book falls apart

    04:30 AI only knows the inner emotions wheel

    05:56 Validating output when you're the expert

    10:38 The research AI can't go get

    13:44 The signals you need to stop and strategize

    18:10 Great tactics with nothing connecting them

    22:48 A strategy that starts with the founder

    28:30 The $7.5 million Instagram story

    37:30 Plan it like it's your own wedding

    Laura Kendrick is an online marketing strategist and the founder of Cheeky Copy. After six years writing copy and building brand voice for online business owners, she now teaches established coaches, course creators, and service providers how to turn scattered marketing into a smarter, more connected strategy that actually leads to sales. Her core belief: you don't need more marketing, you need a better plan.

    >CONNECT WITH LAURA<<

    Website: https://www.cheekycopy.co

    Instagram & Threads: https://www.instagram.com/cheekycopy

    >>Grab Laura's resource

    Laura made a private podcast called Welcome In, all about folding humanness, hospitality and real care into your marketing whether you're operating at scale or keeping it small.

    https://cheekycopy.co/welcome-in

    >Introducing wAIv

    This episode is brought to you by wAIv-our brand-new platform built for online experts who want to securely build and sell AI tools powered by YOUR thinking, YOUR frameworks and YOUR methodology.

    wAIv helps you create Bot Squads-a suite of AI tools that work together to help your clients implement your expertise faster and with better results than ever before.

    >Your Next Steps:

    🤖 Build your own AI tool using Claude (in under 2 hours) with the AI Product Build Lab. Podcast listeners save 98%: https://graviastudio.com/build/?code=podcast1

    Follow our new Instagram account @joinwaiv: https://instagram.com/joinwaiv

    >Thanks for Listening!

    If you enjoyed this episode, please help us share it by:

    ⭐ Following the show-this helps you stay updated and supports us!

    ⭐ Leaving a positive review-this boosts our ranking and helps more entrepreneurs find the podcast.

    --------------------------

    Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts! https://blog.feedspot.com/canadaceopodcasts/
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    26 mins
  • The AI Test Every Course Creator Should Run

    The AI Test Every Course Creator Should Run
    Sep 15 2026

    I got pitched by a bot. Then I put the guy on my show.

    Craig Shoemaker's research agent found my podcast, figured out who I talk to and why he'd be a fit, and handed him the shortlist. Then Craig wrote the email himself. That distinction is the whole episode.

    He coaches education entrepreneurs, which is my people under a different name, and he's spent 25 years in big tech and 15 as a course creator. So when he says AI has changed this industry forever and also that you shouldn't burn your business down over it, he's earned both halves of that sentence. We got into the seductive part of AI, the part where you feel invincible and start shipping things you haven't thought through. Guilty. My own audit told me my build muscle was strong and my ship muscle wasn't. Craig got the identical result, which made me feel a lot better.

    The part that stuck with me most was his gotcha moment. If you're the kind of person who listens to a podcast about AI, you're further ahead than you think.

    WHAT YOU'LL LEARN:

    • Why the value of information dropped and what took its place
    • The advisor agent that started calling Craig out on his own patterns
    • How to run the test that shows you exactly where AI can and can't replace what you teach
    • Why your customers still aren't asking Claude the thing you're afraid they're asking
    • What hundreds of coaching call transcripts can tell you about your ICP that a blank worksheet never will
    • The difference between scrappy validation and shipping your flagship half-baked

    CHAPTERS

    01:50 Who education entrepreneurs actually are

    03:13 What AI has done to this industry so far

    05:20 Confidently off in the wrong direction

    07:16 The agent that called him out

    10:40 Strong build muscle, weak ship muscle

    14:09 The Own Your AI Gap assessment

    16:20 The gotcha moment nobody mentions

    21:10 Hundreds of transcripts beat a blank page

    27:28 The niche AI couldn't touch

    33:08 Actual intelligence

    >MEET CRAIG<<

    Craig Shoemaker is a coach who works with education entrepreneurs to scale their business by exposing the blind spots that sit at the foot of growth. With over 15 years as a course creator and 25 years in big tech, Craig lives at the intersection of AI and online education business.

    >CONNECT WITH CRAIG<<

    Website: https://craigshoemaker.net

    GRAB CRAIG'S RESOURCE

    Craig built the Own Your AI Gap assessment to answer the question most experts are avoiding. You take a short quiz based on how you actually work with clients and what you sell, and it shows you how exposed your business is to AI. Then it walks you through having the model teach what you teach, so you can see where it holds up and where it falls apart. He's set up a landing page with everything we talked about in this episode.

    https://craigshoemaker.net/r/es-school/

    >Introducing wAIv

    This episode is brought to you by wAIv-our brand-new platform built for online experts who want to securely build and sell AI tools powered by YOUR thinking, YOUR frameworks and YOUR methodology.

    wAIv helps you create Bot Squads-a suite of AI tools that work together to help your clients implement your expertise faster and with better results than ever before.

    >Your Next Steps:

    Build your own AI tool using Claude (in under 2 hours) with the AI Product Build Lab. Podcast listeners save 98%: https://graviastudio.com/build/?code=podcast1

    Follow our new Instagram account @joinwaiv: https://instagram.com/joinwaiv

    >Thanks for Listening!

    If you enjoyed this episode, please help us share it by:

    Following the show-this helps you stay updated and supports us!

    Leaving a positive review-this boosts our ranking and helps more entrepreneurs find the podcast.

    --------------------------

    Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts! https://blog.feedspot.com/canadaceopodcasts/
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    36 mins
  • The AI Opportunity Most Experts Are Missing

    The AI Opportunity Most Experts Are Missing
    Sep 8 2026

    Most experts are thinking about how AI can make their content faster. I’m far more interested in what happens when AI helps your clients actually use your expertise.


    Today, you’re hearing me on the other side of the microphone. This conversation originally aired on Ellen Yin’s Cubicle to CEO podcast, where we unpacked the accidental series of coffee dates, custom GPT frustrations and client implementation gaps that eventually became wAIv.


    We also got into a much bigger question: What happens to the value of your intellectual property when someone can feed your course materials, worksheets and best ideas into generic AI?


    You’ll learn:

    • The critical difference between generic AI and expert-backed AI
    • Why online courses can teach people how to think, but AI tools let them use your thinking
    • The security and access problem creators encounter when sharing custom GPT links
    • How Bot Squads combine custom AI tools, shared context and orchestrated workflows
    • Why “give away your best stuff” deserves another look in the AI era
    • How a hybrid human-plus-AI model can create better client results without replacing the expert


    CHAPTERS

    01:01 A little role reversal

    04:33 The rise of expert-backed AI

    06:30 When strategy never gets implemented

    09:06 The custom GPT security problem

    13:11 Is wAIv replacing ChatGPT?

    16:42 Bot Squads around the boardroom table

    19:30 When three AI tools have a baby

    24:05 Removing friction for your clients

    27:33 Should you still give it away?

    32:30 Why the hybrid model wins


    >CONNECT WITH ELLEN<<

    Website: https://www.ellenyin.com/

    Cubicle to CEO: https://cubicletoceo.co/podcast

    Instagram: https://instagram.com/cubicletoceo


    >Introducing wAIv

    This episode is brought to you by wAIv—our brand-new platform built for online experts who want to securely build and sell AI tools powered by YOUR thinking, YOUR frameworks and YOUR methodology.

    wAIv helps you create Bot Squads—a suite of AI tools that work together to help your clients implement your expertise faster and with better results than ever before.

    >Your Next Steps:

    Build your own AI tool using Claude (in under 2 hours) with the AI Product Build Lab. Podcast listeners save 98%: https://graviastudio.com/build/?code=podcast1


    Follow our new Instagram account @joinwaiv: https://instagram.com/joinwaiv


    >Thanks for Listening!

    If you enjoyed this episode, please help us share it by:

    Following the show—this helps you stay updated and supports us!

    Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.

    --------------------------

    Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts! https://blog.feedspot.com/canadaceopodcasts/
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    44 mins
  • Coaches Need to Know This About AI

    Coaches Need to Know This About AI
    Sep 1 2026
    Jasmine Jonte runs CRE8TION, a done-for-you program design agency that's built 160 programs and reached more than 100,000 students.This whole conversation revolves around one question: now that anyone can generate a course outline in ten minutes, what are people actually paying for?Her answer is that they were never paying for the information. The passive income promise sold to experts in 2020 was a marketing lie, and AI didn't break the model so much as make the crack impossible to ignore. She walks through where her clients use AI inside a program build, where they deliberately don't, and what the standard looks like now that buyers know what good feels like.What you'll learn:Why the barrier to entry keeps dropping while client expectations keep climbingThe $7,500 program that showed her experts know what they know but can't teach itWhat her clients are replacing workbooks and calculators withThe one thing she says AI can't be coded withHow to talk about AI use with clients who have friction around itThe closing line about lifetime value that reframes your whole delivery modelCHAPTERS01:05 Meet Jasmine Jonte02:05 From Teacher to Agency03:52 AI Raises the Bar06:58 New Client Expectations09:00 Beyond Information Dumps12:03 Personalization at Scale15:08 How Much AI to Use17:23 Positioning and Disclosure22:53 Case Studies in Action28:02 Make Results Easy29:28 Where to Connect>MEET JASMINEYour Next Steps:Join me live at the AI Product Build Lab on October 8 and build your first squad using the new Claude connector. $1 with code PODCAST1: https://graviastudio.com/build/?code=PODCAST1See what an AI tool built on your expertise actually looks like. Explore wAIv: https://graviastudio.com/waivFollow our new Instagram account @joinwaiv: https://instagram.com/joinwaiv>Thanks for Listening!If you enjoyed this episode, please help us share it by:Following the show—this helps you stay updated and supports us!Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.--------------------------Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts! https://blog.feedspot.com/canadaceopodcasts/
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    32 mins
  • OpenAI Just Cancelled Custom GPT Building. What This Means

    OpenAI Just Cancelled Custom GPT Building. What This Means
    Aug 25 2026

    If you're a business owner who's built custom GPTs to share with your clients or sell as a product, listen in.

    On August 16th, 2026, OpenAI stopped letting personal accounts create or publish new custom GPTs. That covers the Free, Go, Plus and Pro tiers. Existing GPTs still work. Editing an existing one still works with an eligible subscription. Creating a new one to share is what's gone.

    There was no email about it. I found out from some buzz online and went and checked my own account.

    In this episode I walk through what actually changed, what I found when I tested it, and the bigger question underneath it all. What does this mean for you if your methodology is sitting inside a tool on somebody else's platform?

    What you'll learn:

    • What OpenAI changed on August 16th, in their own words, and what still works
    • My take on why this happened now, and what an 852 billion dollar valuation has to do with it
    • The backup habit to start this week for your GPT instructions, knowledge files and settings
    • Why custom GPTs were never designed for what we've been using them for
    • What multi-tenant access, data privacy and gated delivery mean for a non-technical builder
    • How a bot squad differs from a single GPT, using Nicole Pearl's Pearl Pitch Desk as an example

    CHAPTERS

    0:00 What OpenAI changed without telling you

    00:45 The exact wording of the new rule

    01:40 What still works, and what doesn't

    03:10 The IPO theory nobody's saying out loud

    05:25 Back up everything you've built

    06:35 You built something OpenAI never intended

    10:13 What a bot squad actually looks like

    11:50 The part vibe coders forget about

    12:55 Claude and wAIv, the wedding of the century

    16:40 No need to panic, but do decide

    ---

    >Mentioned in this episode

    The AI Product Build Lab, Friday August 28, 11 a.m. to 1 p.m. MDT. Podcast listeners get in for $1 with the code PODCAST1, and the link below applies it automatically. Can't make it live? Register anyway and you'll get the replay, plus an invite to the next live session.

    https://graviastudio.com/build/?code=PODCAST1

    ---

    >Introducing wAIv

    This episode is brought to you by wAIv—our brand-new platform built for online experts who want to securely build and sell AI tools powered by YOUR thinking, YOUR frameworks and YOUR methodology.

    wAIv helps you create Bot Squads—a suite of AI tools that work together to help your clients implement your expertise faster and with better results than ever before.

    ---

    >Your Next Steps:

    🤖 Join me live at the AI Product Build Lab on August 28 and build your first squad using the new Claude connector. $1 with code PODCAST1: https://graviastudio.com/build/?code=PODCAST1

    🤖 See what an AI tool built on your expertise actually looks like. Explore wAIv: https://graviastudio.com/waiv

    🤖 Follow our new Instagram account @joinwaiv: https://instagram.com/joinwaiv

    ---

    >Thanks for Listening!

    If you enjoyed this episode, please help us share it by:

    ⭐ Following the show—this helps you stay updated and supports us!

    ⭐ Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.

    --------------------------

    Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts! https://blog.feedspot.com/canadaceopodcasts/
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    18 mins
  • Is ManyChat Killing Your Sales?

    Is ManyChat Killing Your Sales?
    Aug 18 2026
    I've been pretending my ManyChat is set up for about two years now.Here's my actual system: someone comments the keyword, I see it, and then I manually DM them the next day like it's 2016. So when Angelica Pompy came on the show and dropped a plot twist about ManyChat in the first ninety seconds, I was already leaning in.Angelica generates about 65% of her revenue from Instagram. She's not anti-automation. She just knows exactly where it belongs and where it quietly costs you money. She sold a $3,400 VIP day in the DMs with no sales call, no funnel, no link. Just a video message and a few voice notes back and forth. And the story she tells about the event she wanted to attend but never bought a ticket for, because the host never followed up, is the most useful thing I've heard all month about why your launches underperform.We're all so busy automating the top of the funnel that we've automated away the part where someone actually decides to buy.What you'll learn:The exact moment ManyChat stops helping and starts costing you salesWhy a $3,400 offer can close faster in the DMs than through a full email sequenceThe follow-up gap that makes you think nobody's interested when they actually wereHow Angelica labels and tracks leads in Instagram, and why that system breaks after 30 daysHer three-post rotation and why she never sells in every postWhat "success" on social actually looks like when a viral post isn't the goalCHAPTERS02:30 The ManyChat plot twist03:38 When ManyChat actually earns its place04:13 The New York event she refused to automate06:05 A $3,400 VIP day closed in the DMs06:56 The follow-up that lost her sale09:24 Labelling leads before they disappear12:11 The video message that got an instant yes17:18 Where 65% of her revenue comes from20:41 Building a lead system the algorithm can't erase27:56 The three post rotation she teaches>MEET ANGELICAYour Next Steps:🤖 See what an AI tool built on your expertise actually looks like. Explore wAIv: https://graviastudio.com/waiv🤖 Train AI to sound like you (in under 2 hours) with BrandCalibrator™: https://ksco.ca/brandcalibrator/Follow our new Instagram account @joinwaiv: https://instagram.com/joinwaiv>Thanks for Listening!If you enjoyed this episode, please help us share it by:⭐ Following the show—this helps you stay updated and supports us!⭐ Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.--------------------------Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts! https://blog.feedspot.com/canadaceopodcasts/
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    33 mins