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Earth Your While

Earth Your While

By: Jack and Ellie Good
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Join Jack and Ellie from Reuseabox as they chat with industry experts, sustainable business leaders and change-makers as they try to uncover the simplest ways to make your business better for people and the planet.

© 2026 Earth Your While
Economics Leadership Management & Leadership Social Sciences
Episodes
  • Episode 71 - The Hidden Life of a Cardboard Box: Turning Waste into a Business with Marty Metro from UsedCardboardBoxes.com
    Oct 28 2026

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    Cardboard boxes protect products on their way to us, but many are crushed and recycled after just one use. What if more of them could be used again?

    On this episode of Earth Your While, Jack and Ellie meet Marty Metro, founder and CEO of UsedCardboardBoxes.com, the US counterpart to Reuseabox. Marty has spent more than two decades building a business around a deceptively simple idea: match the boxes one company no longer needs with another company that can use them.

    The challenge is making reuse work at scale. Boxes vary in size, quality and quantity, and the right supply has to meet the right customer in the right place at the right time. Marty shares how technology helps solve that puzzle, how his early venture nearly sank, and what it takes to turn a promising idea into a growing business.

    Topics covered include:

    • Why so many usable boxes are crushed after a single trip
    • How UsedCardboardBoxes.com connects box suppliers with businesses that need them
    • The surprising logistics behind making reuse work at scale
    • Marty’s journey from an early business setback to building a company with nearly 200 employees
    • Why execution, adaptability and hiring the right people matter
    • How businesses can make reuse easier to adopt alongside new packaging

    Music by Stock_Studio from Pixabay.

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    1 hr and 16 mins
  • Episode 70 - Can a Gift Card Make Sustainable Shopping Cool? With Paul Zhu from EcoSwap
    Oct 21 2026

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    What if a gift card could do more than give someone a choice of present - it could introduce them to brands doing business better?

    On Earth Your While, Jack and Ellie speak with Paul Zhu, co-founder and CTO of EcoSwap, a multi-store digital gift card featuring sustainable brands. Paul explains how his experience in engineering and an earlier startup led him to focus on shifting consumer behaviour, and why he sees gifting as a way to direct demand toward businesses with better practices.

    Topics covered include:

    • The surprising scale of the gift-card market-and the money left unspent
    • Can a sustainable gift card really change what people buy?
    • How EcoSwap chooses better brands without expecting perfection
    • Why being "eco" isn't enough: making sustainable shopping cool
    • The persistence it takes to win over big-name brands
    • Can we build a thriving economy within planetary boundaries?

    Music by Stock_Studio from Pixabay.

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    54 mins
  • Episode 69 - Making Reusable Nappies Work for Busy Parents With Elisabeth Whitebread from NappyLoop
    Oct 14 2026

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    We all know that disposable nappies are convenient, but they create mountains of waste. We know switching to reusable nappies is better for the planet, however, it can feel like one more thing for busy parents to manage.

    On the latest episode of Earth Your While, Jack and Ellie talk to Elisabeth Whitebread, founder of NappyLoop, about making reusable nappies easier for families by bringing them into nurseries. Elisabeth shares how her work in environmental campaigning and her own experience as a parent led her to create a nursery-first nappy subscription service, and why making sustainable choices easier matters more than making parents feel guilty.

    Topics covered include:

    • Elisabeth’s journey from conservation campaigning to nappies
    • Why parents often find reusable nappies difficult to adopt
    • How NappyLoop’s nursery and commercial laundry model works
    • Designing a cotton nappy for nursery staff and high-temperature laundering
    • The environmental impact of disposable nappies and “compostable” claims
    • How reusable nappies may support toilet training
    • Elisabeth’s vision for making cloth nappies a mainstream option for families

    Music by Stock_Studio from Pixabay.

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    1 hr and 1 min
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