Nur 7 % Bio-Lebensmittel und gerade einmal 1 % Fairtrade in Deutschland? Warum scheitert echte Nachhaltigkeit oft am Preis und was bedeutet der „wahre Preis“ für Mensch und Natur?

In dieser ersten Folge an Bord unseres Boots Donnekel spricht Nick mit Rosalie Dorn (2. Generation des Bio-Pioniers Rapunzel Naturkost, Beraterin für ökologische Transformation). Gemeinsam beleuchten wir, warum die Gesellschaft unter einer „Nachhaltigkeitsmüdigkeit“ leidet, wie intransparente globale Lieferketten den globalen Süden belasten und warum billige Lebensmittel eine trügerische Illusion sind.

💬 Diskutiert mit in den Kommentaren:
Hättet ihr gedacht, dass der Fairtrade-Anteil in Deutschland bei nur 1 % liegt? Worauf achtet ihr beim Einkaufen wirklich? Bio, Regionalität oder den Preis?

Kapitel / Timestamps:
00:00 – Globale Lieferketten: Wer trägt die Verantwortung?
00:14 – Warum leiden wir an „Nachhaltigkeitsmüdigkeit“?
01:47 – Abgenutzte Schlagworte vs. reale Dringlichkeit
02:12 – Extremwetter in Europa & die Realität im globalen Süden
03:17 – Was Unternehmer für faire Bedingungen tun müssen
03:53 – Die nackten Zahlen: Nur 6–7 % Bio-Marktanteil in Deutschland
04:34 – Der 1-%-Schock: Wie wenig Fairtrade wirklich gekauft wird
05:03 – Fairtrade-Prämie: Was hinter den Siegeln steckt
05:31 – Der „wahre Preis“: Was uns billige Nahrungsmittel tatsächlich kosten
06:47 – Ökologische Verantwortung & Kostenverteilung
07:42 – Rosalie Dorn: Kindheit & Einblicke bei Rapunzel Naturkost
08:38 – Müsli in der Badewanne & Ausblick auf Folge 2

🌿 Über The Earth Circle:
Wir suchen nach Antworten auf die Frage: Gibt es eine Version der Zukunft, in der wir alle gerne leben wollen? Begleite uns auf unserer Reise zu nachhaltigen Technologien, Kreislaufwirtschaft und echten Pionieren.

🔔 Abonniere unseren Kanal, um keine Episode der Interview-Reihe zu verpassen.
👉 Wer alle Folgen dieser Staffel schon jetzt vorab in voller Länge sehen möchte, findet sie exklusiv auf unserer Patreon-Seite: https://patreon.com/TheEarthCircle.

#TheEarthCircle #BioLebensmittel #Fairtrade #Nachhaltigkeit #RapunzelNaturkost

Let us know your thoughts :) Let's improve together!

😀 New to the Earth Circle? Welcome!

📹 Get in contact with us if you want your company to be in the next video!
Email: social@progressfactors.com

💡 Is your company struggeling to turn sustainable or needs help? Reach out to us!
Email: social@progressfactors.com

Follow our other accounts:
📸 Instagram: https://www.instagram.com/progressfactors?igsh=MTRnc2ptZjlwY2Nnaw==
🎤 YouTube: https://www.youtube.com/@theearthcircle

🤍 A massive THANK YOU! and shout out to all our followers and especially our patreons! This channel would not be what it is without you!

If you also like this channel and want to support us and get exclusive content make sure to follow us on patreon!
⭐ https://patreon.com/TheEarthCircle?utm_medium=unknown&utm_source=join_link&utm_campaign=creatorshare_creator&utm_content=copyLink

#Sustainability #Innovation #BetterFuture #CircularEconomy #Changemakers

Is it actually possible to make money with climate protection? In Episode 3, Professor Schmidt explains the tension between short-term costs and long-term profits. We analyse the European Emissions Trading System (ETS) and why well-intentioned voluntary actions, like skipping short-haul flights, can sometimes be rendered ineffective by the current system.

Professor Schmidt advocates for a clear carbon tax and explains why positive incentives, such as free parking for electric vehicles, are often viewed critically from an economist's perspective.

Timestamps:
00:00 – Is climate protection profitable?
02:18 – Short-term costs vs. long-term damage avoidance
03:30 – Use Case Aviation: Green kerosene & hydrogen
05:40 – The European Emissions Trading System (ETS) explained
07:22 – Why voluntary sacrifice can be "wasted" in the ETS
09:32 – Carbon tax as a more efficient alternative?
10:55 – The psychology and pitfalls of EV subsidies
12:15 – Outlook: The psychology of "Homo Oeconomicus"

Let us know your thoughts :) Let's improve together!

😀 New to the Earth Circle? Welcome!

📹 Get in contact with us if you want your company to be in the next video!
Email: social@progressfactors.com

💡 Is your company struggeling to turn sustainable or needs help? Reach out to us!
Email: social@progressfactors.com

Follow our other accounts:
📸 Instagram: https://www.instagram.com/progressfactors?igsh=MTRnc2ptZjlwY2Nnaw==
🎤 YouTube: https://www.youtube.com/@theearthcircle

🤍 A massive THANK YOU! and shout out to all our followers and especially our patreons! This channel would not be what it is without you!

If you also like this channel and want to support us and get exclusive content make sure to follow us on patreon!
⭐ https://patreon.com/TheEarthCircle?utm_medium=unknown&utm_source=join_link&utm_campaign=creatorshare_creator&utm_content=copyLink

#Sustainability #Innovation #BetterFuture #CircularEconomy #Changemakers

Can money actually save the planet? In this first episode of our interview series, Professor Dr. Klaus Schmidt dives into the complex relationship between economics and climate protection. We discuss whether financial incentives are enough to halt global warming and the critical role innovation plays in building a sustainable future.

In this video, you will learn:

- Why traditional economic models often fall short when addressing climate change.
- Whether green investments are making a real-world impact.
- Professor Schmidt’s vision for a climate-neutral global economy.
- If you found this conversation insightful, please subscribe to The Earth Circle for more deep dives into sustainability and innovation!

0:00 – Intro: Why Voluntary Action Isn't Enough
0:45 – Can We Profitably Stop Climate Change?
1:54 – Short-term Costs vs. Long-term Gains
2:38 – The Aviation Use Case: Sustainable Fuel Challenges
4:56 – Why Target the "Hardest" Industries First?
5:40 – The EU Emissions Trading System Explained
7:03 – Meet Professor Dr. Klaus Schmidt
8:18 – The Flaw in Voluntary Climate Action (Train vs. Plane)
9:32 – Carbon Tax vs. Cap and Trade
10:22 – Psychological Incentives & Electric Vehicles
11:57 – Preview: Coming Up in Part 2

#ClimateAction #Sustainability #Economics #Innovation #TheEarthCircle #KlausSchmidt

Let us know your thoughts :) Let's improve together!

😀 New to the Earth Circle? Welcome!

📹 Get in contact with us if you want your company to be in the next video!
Email: social@progressfactors.com

💡 Is your company struggeling to turn sustainable or needs help? Reach out to us!
Email: social@progressfactors.com

Follow our other accounts:
📸 Instagram: https://www.instagram.com/progressfactors?igsh=MTRnc2ptZjlwY2Nnaw==
🎤 YouTube: https://www.youtube.com/@theearthcircle

🤍 A massive THANK YOU! and shout out to all our followers and especially our patreons! This channel would not be what it is without you!

If you also like this channel and want to support us and get exclusive content make sure to follow us on patreon!
⭐ https://patreon.com/TheEarthCircle?utm_medium=unknown&utm_source=join_link&utm_campaign=creatorshare_creator&utm_content=copyLink

#Sustainability #Innovation #BetterFuture #CircularEconomy #Changemakers