"You need to invest to try to establish your authority and your presence across the whole customer journey. What matters is the context that you can give around your products.”

Tune in for expert advice from Aleyda Solis, an award-winning international SEO and AI search optimisation consultant, author and speaker.

What you'll get from this podcast:

• Understand where GEO and AI search are actually heading.
• Learn how discovery is changing across channels, not just Google.
• Practical tactics for improving AI visibility and crawlability.
• Understand why product feeds and contextual data matter.
• Get a clearer view of measurement in a zero-click world.

Episode summary:

This episode explores how GEO is reshaping discovery as consumers move beyond traditional search engines and into fragmented AI-led journeys across platforms like ChatGPT, TikTok, YouTube, Reddit and marketplaces.

Aleyda breaks down why this shift is more than hype: AI is changing not just where people search, but how they decide, compare and buy.

The discussion covers the key differences between classic SEO and GEO, including the move from deterministic clicks to synthesised answers, recommendation layers and zero-click discovery.

Aleyda also explains why GEO is becoming both a performance channel and a branding channel, and why measurement is now one of the biggest challenges in the space.

The episode gets practical fast, with advice on technical foundations, crawlability, product feeds, contextual data, UGC, digital PR and why authority-building content like guides and FAQs matters more than ever.

About our Pulse Series

Pulse is an ecommerce conference designed for ambitious high-growth retailers and brands looking for inspiration and innovation from some of the top speakers in ecommerce and digital marketing.

It takes place over 2 days every year in London, UK, with its sister New York event in September.

Our Pulse Special episodes feature the hottest content from the 2026 Pulse event, including panel discussions with leading brands and technology vendors.

Exclusive to Inside Commerce, these discussions share interesting insights from respected industry practitioners.

Visit ⁠insidecommerce.fm⁠ to access the full Pulse panel series.