EP 21: From Data to AI: Making AI Work for Your RevOps Strategy
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EP 21: From Data to AI: Making AI Work for Your RevOps Strategy
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Most businesses reach for AI before they've defined the problem it's meant to solve. Brandon Holz says that's backwards.
In this episode of Take Flight, Motso sits down with Brandon Holz, Spitfire's Head of Implementation and AI Development, to talk about what actually separates businesses that get value from AI from those that don't. Spoiler: it's rarely the technology.
What you'll learn:
- Why a clearly defined problem and good data matter more than the tool itself
- Why people, not platforms, are the biggest success factor in AI adoption
- How to build a "hunger" for AI in your team without forcing it
- What an AI governance council actually does, and why you need one
- Which existing frameworks (ISO, GDPR, the EU AI Act) can shortcut your governance setup
Brandon also breaks down the psychology behind why people resist new tools, and what to do about the ones who think AI is coming for their job.
🎧 Tune in now to build a smarter, more human approach to AI in your business.
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CONNECT WITH US
Spitfire Inbound: spitfireinbound.com
LinkedIn: @SpitfireInbound
CONNECT WITH BRANDON HOLZ
LinkedIn: Brandon Holz
#TakeFlightPodcast #AIinMarketing #RevOps