Episodes

  • S2:E4: Building a Community of Veteran Leaders
    Jan 27 2026

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    Summary:

    In this episode of Dog Tags to Ownership, hosts Julie Austin and Matt Cain discuss the journeys of veterans transitioning into entrepreneurship. They recap the first three episodes of Season Two, highlighting the stories of Rick Franco, Patrick Murphy, and Ash Stafford, who exemplify leadership, community building, and the importance of veteran voices in business. The conversation emphasizes the mindset needed for success and the significance of creating a supportive ecosystem for veteran entrepreneurs.

    Bonus Content:

    Brian Thompson, a tax attorney and certified financial planner, discusses his journey from tax law to helping LGBTQ+ entrepreneurs with financial planning. He emphasizes the importance of mission-driven business practices and the need for financial literacy among military members transitioning to entrepreneurship. Brian shares insights on the holistic approach to financial planning, the significance of understanding one's mission, vision, and values, and offers advice for aspiring entrepreneurs to take action and start their journey.

    Takeaways

    • Veterans are not starting over; they are starting from experience.
    • Leadership and discipline learned in the military are valuable in business.
    • Community support is crucial for transitioning veterans.
    • Ownership is a mindset, not just a path.
    • Veterans can create purpose-driven brands that resonate with their experiences.
    • Daily habits and rituals can set the tone for success.
    • Networking is essential for business growth and support.
    • Veterans have unique problem-solving skills that benefit society.
    • The journey from service to entrepreneurship is ongoing and impactful.
    • Collaboration among veteran-owned businesses can amplify their reach and success.
    • Brian Thompson specializes in financial planning for LGBTQ+ entrepreneurs.
    • He transitioned from being a tax attorney to a financial planner in 2016.
    • Brian's passion lies in helping others navigate financial complexities.
    • He emphasizes the importance of mission, vision, and values in business.
    • Financial literacy is crucial for military members transitioning to entrepreneurship.
    • Brian advocates for closing the racial wealth gap through business ownership.
    • He believes in a holistic approach to financial planning.
    • Entrepreneurship can be both exciting and anxiety-inducing.
    • Brian encourages aspiring entrepreneurs to take action and start their journey.
    • Community support is vital for success in entrepreneurship.

    Want to learn more about Brian Thompson check out his website https://btfinancial.com/

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    35 mins
  • S2:E3: Ash Stafford on Empowering Veterans Through Forces Brand
    Jan 20 2026

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    Summary

    In this conversation, Ash, a member of the British Armed Forces and founder of Forces Brand, discusses his journey from military service to entrepreneurship. He shares the inspiration behind Forces Brand, which aims to support veteran-owned businesses through a marketplace and community platform. The discussion covers the challenges of building the brand, the importance of community support, and advice for transitioning veterans looking to start their own businesses. Ash emphasizes the significance of personal development, customer service, and surrounding oneself with positive influences.

    Takeaways

    • Forces Brand started as a podcast focused on creativity among veterans.
    • The app aims to engage users directly with veteran businesses.
    • Building an app is challenging, especially for those without a tech background.
    • Ash emphasizes the importance of personal development in entrepreneurship.
    • Community support is crucial for veteran businesses to thrive.
    • Customer service can significantly impact business success.
    • Not all support will come from expected sources; strangers can be allies.
    • Surrounding oneself with positive people is essential for growth.
    • The journey of entrepreneurship requires self-motivation and discipline.
    • Ash recommends books that focus on understanding different perspectives.

    Chapters

    00:00 Introduction to Forces Brand and Ash's Background
    02:39 The Birth of Forces Brand: A Mission to Support Veterans
    05:23 Transitioning from Military to Entrepreneur: Challenges and Learning
    08:19 Building the Forces Brand App: A New Avenue for Engagement
    11:08 The Importance of Community and Networking in Business
    13:36 Expanding Forces Brand: Global Aspirations and Collaborations
    16:17 The Directory and Verification Process for Veteran Businesses
    18:51 Challenges in the Veteran Business Landscape
    21:27 Advice for Transitioning Veterans: Building a Supportive Network
    23:59 Financial Sustainability and Growth Strategies for Forces Brand
    26:52 Personal Challenges and Overcoming Self-Doubt
    29:30 Final Thoughts and Recommendations for Aspiring Entrepreneurs

    Check Forces Brand Website: https://www.forcesbrands.com/





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    35 mins
  • S2:E2: From Service to Strategy: Patrick Murphy on Empowering Veterans Through Entrepreneurship
    Jan 13 2026

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    Summary

    In this episode, Patrick Murphy, a veteran and former congressman, shares his journey from military service to entrepreneurship and political leadership. He discusses the importance of veterans transitioning into civilian life, the need for financial literacy, and the role of veterans as civic assets. Murphy emphasizes the significance of networking, community building, and the impact of entrepreneurship on veterans' lives. He also shares personal insights on leadership, daily habits, and future aspirations for veterans in public service.

    Takeaways

    • Veterans have a unique perspective that can benefit society.
    • Transitioning from military to civilian life requires planning and support.
    • Entrepreneurship is a viable path for veterans seeking independence.
    • Financial literacy is crucial for successful business ownership.
    • Networking is essential for personal and professional growth.
    • Veterans should be encouraged to pursue political public service.
    • Community engagement can amplify the voices of veterans.
    • Daily habits and routines contribute to effective leadership.
    • Understanding the importance of civic responsibility is vital for veterans.
    • The narrative around veterans should focus on their strengths, not their struggles.

    Chapters

    00:00 Introduction to Patrick J. Murphy
    01:05 Military Background and Service
    03:39 Transitioning to Civilian Life and Politics
    07:27 Legislative Achievements and Advocacy
    12:05 Entrepreneurship and Supporting Veteran-Owned Businesses
    16:31 Leadership and Daily Habits for Success
    21:57 Vision for the Future: Empowering Veterans in Politics
    24:59 Balancing Act: Managing Time and Priorities
    27:25 Financial Responsibility: The Key to Personal and National Stability
    30:56 Networking: Your Net Worth is Your Network
    34:34 Advice for Success: Living a Purpose-Driven Life
    39:08 Final Thoughts: The Importance of Small Habits
    41:07 Introduction to Dog Tags to Ownership
    41:24 Empowering Veterans in Entrepreneurship
    41:46 Building a Community for Success

    Support the show

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    37 mins
  • S2:E1: Four Branches Bourbon: A Veteran's Tribute
    Jan 6 2026

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    In this episode, Rick Franco shares his remarkable journey from military service to entrepreneurship, detailing the challenges and triumphs of transitioning into the bourbon industry with Four Branches Bourbon. He emphasizes the importance of community, resilience, and the mission behind the brand, which aims to honor veterans and promote a positive message around alcohol consumption. The conversation explores the complexities of starting a business in a highly regulated industry and the significance of giving back to the veteran community.

    https://www.fourbranches.com/

    Chapters

    00:00 From Military Service to Entrepreneurship
    16:30 The Birth of Four Branches Bourbon
    32:49 Navigating the Bourbon Industry
    39:59 Sip to Remember: A New Message
    47:29 Lessons Learned and Final Thoughts

    Takeaways

    Rick Franco shares his journey from DogTags to Ownership.

    • The transition from military to civilian life can be challenging.
    • Four Branches Bourbon was founded to honor veterans and give back to the community.
    • The bourbon industry is highly regulated and complex.
    • Building a network and seeking mentorship is crucial in business.
    • The message of 'Sip to Remember' aims to change how veterans engage with alcohol.
    • Rick emphasizes the importance of finding your 'why' in business.
    • The company donates 4% of profits to veteran nonprofits.
    • Persistence and resilience are key to overcoming challenges in business.
    • Making your bed symbolizes discipline and control over your environment.






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    51 mins
  • Episode 52 - Celebrating 52 Episodes of Inspiration
    Dec 30 2025

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    Episode Summary

    In this episode, the Austin and Cain families celebrate the one-year anniversary of 'DogTags to Ownership.' They reflect on the journey of creating the podcast, the lessons learned from various guests, and the importance of building a supportive community for veterans transitioning into entrepreneurship.

    The conversation highlights key themes such as persistence, taking action, and finding purpose, while also discussing future plans for the podcast and community engagement.

    Key Takeaways

    • Persistence is key for entrepreneurs.
    • Building a community is essential for success.
    • Taking action is more important than perfection.
    • Diverse guest perspectives enrich the podcast experience.
    • Finding purpose is crucial in transitioning from military to civilian life.
    • The podcast has evolved significantly over the year.
    • Engaging with listeners creates a ripple effect of inspiration.
    • Future plans include virtual meetups and partnerships.
    • Celebrating milestones helps reflect on progress.
    • Support from family is vital in entrepreneurial journeys.

    Episode Chapters

    00:00 Introduction and Podcast Overview
    03:37 Celebrating Milestones and Guest Highlights
    08:39 Themes of Persistence and Community Building
    17:18 Future Plans and Expanding the Podcast
    22:28 Reflections on Transitioning from Military to Entrepreneurship
    27:21 Closing Remarks and Looking Ahead

    Support the show

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    21 mins
  • Episode 51 - From Warrior Ethos to Ownership: Turning DogTags into Business Leadership
    Dec 23 2025

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    In a world where the transition from military service to civilian life can be daunting, the stories of veteran entrepreneurs shine a light on resilience, innovation, and community. Recorded at the 2025 Army Navy Warrior Class Conference, this podcast episode showcases insightful conversations with veterans who have successfully navigated the journey from service to ownership. Join us as we delve into their experiences and learn valuable lessons for anyone looking to make a significant life transition.

    The 2025 Army Navy Warrior Class Conference served as a vibrant hub for veteran entrepreneurs and supporters of veteran-led businesses. Julie, host of the podcast, opened the episode by expressing gratitude to the Patrick Murphy team for organizing such an impactful event. This conference created a space where veterans could connect, share their stories, and learn from one another, highlighting the importance of community in the entrepreneurial journey.

    One of the key themes discussed during the podcast was the unique challenges that veterans face when transitioning to business ownership. Many veterans possess skills and discipline honed during their service, but translating those skills into the civilian workforce requires adaptation and courage. For instance, one veteran entrepreneur shared how the leadership skills developed in the military helped him navigate the complexities of running a business, emphasizing that the belief in their mission is what drives them forward.

    Another poignant moment from the podcast was when a veteran discussed the importance of mentorship and networking. He highlighted how connecting with fellow veterans who have already made the leap into entrepreneurship provided invaluable guidance and support. This collaboration not only helped him avoid common pitfalls but also fostered a sense of camaraderie that is often missing in civilian life.

    The podcast also touched on the resources available for veterans looking to start their own businesses. Various organizations and programs are dedicated to supporting veteran entrepreneurs, providing everything from funding to training. By leveraging these resources, veterans can better equip themselves for the challenges ahead, ensuring they have the tools needed to succeed in their new ventures.

    As we reflect on the inspiring stories shared during the podcast, it becomes clear that the path from service to ownership is not only possible but can also lead to fulfilling and successful careers. The insights provided by veteran entrepreneurs at the 2025 Army Navy Warrior Class Conference serve as a reminder of the resilience and ingenuity that veterans bring to the business world. Key takeaways from this episode include the importance of community, mentorship, and the utilization of available resources. For those considering a similar transition, remember that with determination and support, you too can forge your path to success.

    Support the show

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    54 mins
  • Episode 50 - From DogTags to Wedding Planning: Carmen's Journey
    Dec 16 2025

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    In this engaging conversation, Carmen Fleischmann shares her journey from serving in the Florida National Guard to becoming a successful wedding planner. She discusses her military background, the challenges of transitioning to entrepreneurship, and the joy she finds in her work. Carmen emphasizes the importance of networking, managing client expectations, and balancing family life with her growing business. She offers valuable insights for fellow veterans and aspiring entrepreneurs, encouraging them to pursue their passions and find fulfillment in their careers.

    Check out Carmen's Weddings at https://www.carmensweddings.com/

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    38 mins
  • Episode 49 - Brazilian Roots, American Craft: Inside 5th Haven Cachaça with the Zachary and Jessica
    Dec 9 2025

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    In this episode of DogTags to Ownership, Julie and Matt sit down with Zachary and Jessica Cunningham—both active-duty Army officers and the powerhouse founders behind 5th Haven Cachaça, a new premium, organic Brazilian spirit making waves in the U.S. market.

    The Cunninghams share how sense of passion and purpose turned into a bold entrepreneurial mission: introducing Americans to authentic, sustainably crafted Brazilian cachaça. From developing their idea to navigating the intense importation and compliance process, Zachary and Jessica walk us through what it really takes to bring a foreign spirit into the U.S.—legally, ethically, and with intention.

    Listeners will learn how 5th Haven blends Brazilian tradition, American craft, and a commitment to sustainability, including their inspiring reforestation efforts in Brazil. And yes… we talk flavor. Smooth, complex, fresh-pressed sugarcane flavor. Whether you’re mixing a Caipirinha or sipping neat, this is a spirit with a mission and a story.

    Tune in for an episode packed with entrepreneurship, service, culture, and a whole lot of heart. Cheers to Episode 49 and to the official launch of 5th Haven Cachaça!

    Check out their website https://www.5thhaven.store/ to order your bottle of 5th Haven Cachaça

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    33 mins