For our last show of 2020 we talk recap the year and talk about what your focus should be in 2021.

This is our last episode of 2020 as the Creative Juices team is taking a short hiatus. We will be back in 2021! In the meantime, find out what your focus should be on in the new year by listening to this episode.

Google's launching their major 'Page Experience' algorithm change in 2021. You need to be ready for it or your site rankings may plummet.

• Why this is a BIG deal! (0:50)
• Core Web Vitals: what can you do? (6:30)
• Website Security: what can you do?(11:30)
• User Experience: what can you do? (17:25)

Today we talk about how to write FAQs that help you rank on Google and convert visitors.

• Why? To provide helpful content that address hesitations (1:50)
• Why? Boost your website's rankings in search (3:55)
• Why? Other reasons (8:00)
• Tip #1: Answer the RIGHT, specific questions (9:15)
• Tip #2: Be clear, concise, and factual (14:20)
• Tip #3: Have a clear Call To Action (15:55)
• Tip #4: Update over time (17:05)
• Tip #5: Offer Live support (19:17)
• Tip #6: FAQs should never replace genuinely useful content (21:18)

On today's show, we give away the 10 rules for Small Businesses on Social Media.

• Rule #1: Attention is the most valuable commodity on social media (1:10)
• Rule #2: Stop the scroll (2:40)
• Rule #3: Repeat = Defeat (4:00)
• Rule #4: The ‘1-in-5’ Rule (3:35)
• Rule #5: Start meaningful conversations (8:00)
• Rule #6: Give away trade secrets (10:35)
• Rule #7: Deep then wide (12:05)
• Rule #8: Create Pillar Content (13:45)
• Rule #9: Public to private (15:50)
• Rule #10: Keep experimenting (17:25)

We can tell whether a business is going to be successful based on their language. Here's why.

• We can tell whether a business is going to be successful based on their language (1:10)
• Two Kinds of People (2:30)
• "People" Not "Profit" (5:32)
• It's 7x More Expensive To Acquire Than Retain (7:10)
• Sell Yourself Before Your Product (9:44)
• Customer-Centric Communitcation (11:30)
• Humanise Yourself With Live Chat (13:40)
• Leverage Knowledge Bases & FAQs (16:30)
• How To Change Your Mindset (17:37)
• Treat Customers Like Valued Partners (19:05)

There's no silver bullet solution online, but here's a simple way you can upgrade your site.

• STOP USING STOCK IMAGERY  (3:05)
• The Single Most Important Photo (8:15)
• Photos Of Real People Increase Conversions (12:30)
• What Does This Mean For You? (15:15)
• Taking Great Photos Without A Photographer (16:30)

Today we answer the age-old question of "How much does a website really cost?"

• Why Do You Need A Website?  (1:10)
• Free - $34/m: DIY Websites (3:05)
• $100-$2k: Basic Business Card Website (9:04)
• $800-$5k:Template Website (12:05)
• $3k-$15k: Custom Bespoke Website (16:50)
• $15k+: Big Project Website (21:35)

SEO or Paid Ads, which one is right for your small business? We explore the pros and cons of each so that you can make an informed decision.

• Briefly Defining SEO (1:29)
• Briefly Defining SEM (2:44)
• Similarities Between SEO & SEM (4:04)
• SEO vs. SEM - What Are The Differences? (6:35)
• Pros & Cons Of SEO & SEM - Summarised (16:55)
• SEO or SEM? Which Should You Use? (18:50)
• Our Recommendation (21:00)