Bill Rogers is an experienced AI entrepreneur whose latest venture, ai12z, gives web content platform owners tools to build digital assistants and chatbots and to run gen-AI-powered searches.

https://contentandai.com/bill-rogers/

Generative AI tools and LLMs bring the need for a new kind of content awareness in organizations of all sizes.

While some have focused on content creation, Jeff Coyle has grown and accelerated his content-marketing capabilities by leveraging the content discovery and operations improvements that AI can deliver.

https://contentandai.com/jeff-coyle/

Like most designers who work in technology, Cennydd Bowles has reflected at times on the impact of his work and its ethical implications.

After a couple of decades of information architecture and interaction design practice, Cennydd stepped back from his design work to explore philosophy and ethics in depth.

His explorations have led him to extensive academic study as well as speaking gigs and writing on the subject, including a book, Future Ethics.

https://contentandai.com/cennydd-bowles/

One of the most engaging aspects of generative AI products is their conversational interfaces. This has led many content designers working on AI products to develop skills in conversation design.

Sharon Ni works on both conversational AI products and script-driven chatbots in her content design role at Cisco. She has developed her conversational design and technical AI skills by attending conferences, hackathons, and other events, by networking extensively, and by experimenting constantly with AI and conversational tech.

https://contentandai.com/sharon-ni/

Like many content designers in the fall of 2022, Andrew Stein was concerned about the possible negative impact of generative AI on content and design practice. And his concern was heightened by the large number of content designers on his team.

Since then, Andrew has discovered many ways to apply AI in his content design work, both in conventional digital-product design and in content work on AI products.

He has also discovered a happy additional benefit of taking the lead on AI. His expertise has led to exciting new collaborations and leadership opportunities.

https://contentandai.com/andrew-stein/

Generative AI creates new opportunities to create and manage content at scale. And scale is definitely required when crafting content experiences for one of the world's largest ecommerce companies.

Anna Potapova is incorporating gen-AI across the span of her work at AliExpress: content creation and management, localization, personalization, and other areas where her strategic-content mind guides her.

https://contentandai.com/anna-potapova/

SEO has always been difficult, but generative AI takes things to an entirely new level.

Duane Forrester has been immersed in the search world for more than 20 years, including stints as the Product Manager for the Bing Webmaster Program and Vice President of Industry Insights at Yext, where he developed company AI strategy. He also helped launch the schema.org structured-data standard.

Duane offers plenty of AI-specific advice about how to navigate the new search landscape. But he also says that the foundations of good SEO are still grounded in timeless digital best practices: understanding your customers' needs and intentions and consistently giving them good content and helpful user experiences.

https://contentandai.com/duane-forrester/

New AI products like Microsoft's Copilot can be powerful productivity enhancers, but if designers aren't careful they can inadvertently introduce into the product the bias and other hazards that can come with large language models.

As a content designer working on Microsoft's Copilot for Sales product, Leah Krauss helps her colleagues understand and follow the responsible-AI principles that the company has developed.

Leah's advocacy helps her design and product teams create a product that balances the need for transparency about the use of AI with the prerogative to keep customers in flow as they use the product.

https://contentandai.com/leah-krauss/ ‎