Boaz Paldi, former Chief Creative Officer for the United Nations Development Program, talks to Tom Clark about his inspiring work in climate communications. In particular he shares what he learned from the highly successful “Don’t choose extinction” campaign which highlighted the absurdity and damage done by fossil fuel subsidies.

Listen to hear what Boaz has learned really works for:

• Campaigning and influencing audiences and policy at a global level
• Ways to use humour and relatability in climate messaging
• The power of taking creative risks
• Communication that speaks to the “climate majority”.

In this honest recounting of the campaign’s development and delivery, Boaz doesn’t gloss over the challenges: bureaucracy, organisational blockers, the overwhelming nature of the subject matter. It’s a brilliant listen for anyone working in climate and nature comms who is wondering “does what I do make any difference?”

Recommended: We don’t have time - https://app.wedonthavetime.org/

Follow Boaz Paldi at: LinkedIn

Additional Notes:

Full Frame Advisory - https://fullframeadvisory.com/

UNDP - https://www.undp.org/

Don't Choose Extinction campaign video - https://www.youtube.com/watch?v=VaTgTiUhEJg

Weather Kids - https://www.weatherkids.org/

An Optimist's Guide to the Planet - https://www.bloomberg.com/originals/series/an-optimists-guide-to-the-planet

Activista - https://www.activistalosangeles.com/

Frame Store - https://www.framestore.com/

Jurassic Park - https://en.wikipedia.org/wiki/Jurassic_Park

The Simpsons - https://en.wikipedia.org/wiki/The_Simpsons

Rosie the Riveter - https://en.wikipedia.org/wiki/Rosie_the_Riveter

Released: 27 May 2026

Run Time: 49 minutes

Listen on: Spotify | Apple Podcasts | YouTube

Fuzieh Jallow, CEO and Founder at Terra40, talks to Tom Clark. Fuzieh describes herself as a “strategic architect” who supports the work of climate advocacy organisations in global forums. She says her business, Terra40, is the agency “I wish I had hired” when she was Senior Director at Environmental Defense Fund seeking to influence at the highest levels of policy making.

In this fascinating conversation she shares her experience and learning - from recent experiences stewarding a delegation of 11 representatives for 57 Afro-descended organisations at the first International Conference on Transition Away from Fossil Fuels, to her professional advice for those at the start of their careers in climate advocacy.

Listen to learn more about Fuzieh’s expert approaches to:

• Developing cultural intelligence
• Teaching the public about their pathways to power
• Nurturing authentic relationships
• Measuring success at global forums.

Fuzieh shares what works when it comes to getting the right people - those who are often excluded but who have the most at stake in the climate crisis - to the negotiating table, fully prepared and ready to make change.

Recommended book or film: An Inconvenient Truth by Al Gore https://en.wikipedia.org/wiki/An_Inconvenient_Truth

Follow Fuzieh Jallow at: LinkedIn

Additional Notes:

Terra40 - https://terra40.com/

Environmental Defense Fund - https://www.edf.org/

International Conference on Transition Away from Fossil Fuels - https://en.wikipedia.org/wiki/International_Conference_on_Transitioning_Away_from_Fossil_Fuels

Dr Beverly Wright - https://dscej.org/beverly-wright/

Deep South Centre for Environmental Justice - https://dscej.org/

Africa Rising: Youth and Climate Justice - https://www.worldwide-climate-ed.org/africa-rising

Ground News - https://ground.news/

People’s Climate Vote 2024 - https://peoplesclimate.vote/

Released: 20 May 2026

Run Time: Approximately 48 minutes

Listen on: Spotify | Apple Podcasts | YouTube

Description:

Rob Cooper, host of the Climate Unf*cked podcast speaks to Tom Clark, host of Communicating Earth podcast.

Rob launched his podcast last year after an ayahuasca “moment” in Bolivia in 2022. In this discussion he shares what he’s learned so far including:

• Using a podcast as a "knowledge cartilage" to support the basic "bones" of climate science
• The power of a provocative name
• Using humour to find common ground
• The power of authenticity over production polish
• LinkedIn strategy for promoting a podcast
  

Listen to Rob Cooper’s tips on how to create podcast content that cuts through the noise to reach your audience and walks the line between pro-comms and authenticity - whilst landing climate messaging and sparking action.

Connect with Rob on LinkedIn: https://www.linkedin.com/in/rob-coop/

Recommended book: Speaking To My Daughter About the Economy by Yanis Varoufakis https://www.yanisvaroufakis.eu/books/talking-to-my-daughter-about-the-economy-a-brief-history-of-capitalism/

Notes:

Climate Unf*cked podcast - https://climateunfucked.substack.com/

The Big Bang Theory - https://en.wikipedia.org/wiki/The_Big_Bang_Theory

Kevin Anderson - https://climateuncensored.com/

Carbon Brief - https://www.carbonbrief.org/

The Third Door by Alex Banyan - https://alexbanayan.com/book/

The Subtle Art of Not Giving a F*ck by Mark Manson - https://markmanson.net/not-giving-a-fuck

Tim Ferris - https://tim.blog/podcast/

Outrage and Optimism - https://www.outrageandoptimism.org/

Simon Clark - https://www.youtube.com/channel/UCRRr_xrOm66qaigIbwFLvbQ

The Infinite Monkey Cage - https://www.bbc.co.uk/programmes/b00snr0w

The Graham Norton Show - https://www.bbc.co.uk/programmes/b006xnzc

Reform Radio - https://www.reformradio.co.uk/

Released: 13 May 2026

Run Time: 53 minutes

Listen on: Spotify | Apple Podcasts | YouTube