What happens when your marketing works, but your business isn't ready for the attention?

Our host Mia Rae Stephens sits down with Rodrigo Torres, owner of serroTx Media and Naples 2Night, a Southwest Florida digital media company for a candid conversation about building a business in a rapidly changing Naples, Florida market.

Rodrigo shares why more leads don't always mean more business, how speed and follow-up can determine who wins a customer and why marketing can expose problems inside a business that have nothing to do with the ad itself.

We also get into the story behind Naples Tonight, the growth of the Naples business community and why the businesses that stay connected to their community and let people see the real story behind what they're building may have an advantage.

If you own a business in Naples or Southwest Florida, this conversation will make you think differently about where you're putting your marketing dollars and what happens after someone finally pays attention.

Want to stay connected to what’s happening around Naples? Follow and subscribe to Naples 2Night for local businesses, restaurants, events, community news and more from Southwest Florida: https://www.naples2night.com/

Explore Season One of Chapman On Air.

What better way to celebrate 15 years of Chapman Insurance Group than by hearing from the next generation of the Chapman family?

In this special bonus episode, the Chapman kids take center stage to share lessons, memories and heartfelt messages as the family celebrates CIG’s 15th anniversary.

Enjoy this special bonus episode from the archives.

Explore Season One of Chapman On Air.

What did the future of Chapman Insurance Group look like in its early years?

In this episode, Director of Marketing Mia Rae sits down with CEO Brian Chapman, COO Janessa Weiland and Commercial Lines Agent Caleb Chapman to talk about where CIG was headed. They discuss growth, expansion, products and the ideas shaping the company’s vision for the future.

Looking back, this conversation offers a glimpse into what CIG was building toward and the people helping shape what came next.

Take a look at the future as it was imagined in Episode 4 of Chapman On Air.