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How do you turn a webinar that made zero sales into one that made a million? Jon Penberthy reveals the system behind his £25 million in online sales, the headline formula that's made millions, and the two-call sales method that closes clients without the pressure!

Jon Penberthy is a marketing and webinar expert who has generated over £25 million in online sales, winner of multiple Two Comma Club and Two Comma Club X awards, and founder of AdCon, one of the UK's leading marketing events. Recorded live in the room with Adam Stott's clients.

He explains:

• Why 'wow, not how' content turns webinar viewers into buyers
• The five Cs to track before you decide an ad isn't working
• Why closing clients over two calls instead of one gets you far more yeses

Chapters

• 00:00:00 Intro
• 00:01:09 Jon Penberthy's Journey Into Business
• 00:03:16 How eBay Led To Affiliate Marketing
• 00:04:34 Why You Should Let Traffic Come To You
• 00:05:13 Launching His First Online Course
• 00:06:23 When YouTube Took Down His Channel Overnight
• 00:09:02 Launching A $500 Course With A Webinar
• 00:12:30 Why His First Webinar Made Zero Sales
• 00:16:11 Learning From What Competitors Actually Do
• 00:17:25 Why Over-Teaching Kills Your Sales
• 00:18:42 The 'Wow, Not How' Content Framework
• 00:21:04 The Switch That Turned Zero Sales Into A Million
• 00:25:00 Investing In Russell Brunson's Mastermind At 21
• 00:28:56 Why You Can Never Be Satisfied With Your Marketing Numbers
• 00:31:43 Why You're Split Testing The Wrong Things
• 00:32:30 The Headline Framework That Made Millions
• 00:35:36 Ads
• 00:36:31 What Your Registration Page Should Say
• 00:38:27 Why You Must Follow The Framework
• 00:40:27 Why You Should Befriend Your Competitors
• 00:42:41 Behind The Scenes Of AdCon
• 00:45:16 Why Marketing Knowledge Goes Out Of Date
• 00:47:17 The Push And Pull Sales Framework
• 00:49:51 Why You Should Close Clients Over Two Calls
• 00:54:24 The Exact Script For The Push Pitch
• 00:57:40 How Much To Spend Testing YouTube Ads
• 00:58:21 The 5 Cs Of Webinar Data
• 01:00:37 The Danger Of Jumping Between Strategies
• 01:02:30 You're One Offer Away From £1 Million
• 01:04:16 Simple Vs Difficult Video Ads
• 01:07:13 Why Big-Budget Ads Still Matter
• 01:10:47 Where Jon Gets His Creative Ideas
• 01:11:26 What YouTube Creators Can Teach You About Hooks
• 01:13:01 How Steven Bartlett's Team Tests 30 Thumbnails
• 01:15:54 How Much Should You Give Away For Free?
• 01:19:13 People Buy Results, Not Stuff
• 01:20:28 When Should You Run Your First Webinar?
• 01:21:07 The Conversion Timeline
• 01:22:58 How An Automated Webinar Filters Your Leads
• 01:24:16 Ads

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Download your FREE Start, Grow, Scale Roadmap in under 30 seconds: ROADMAP

Why do you know exactly what to do, but still can't make yourself do it? Jessica Cunningham reveals why procrastination, self-sabotage and overwhelm aren't a mindset problem, how your subconscious is keeping you "safe" from success, and the simple techniques to rewire your beliefs, live on stage!

Jessica Cunningham is an entrepreneur, former contestant on The Apprentice, and founder of Belief Coding, a method with over 2,500 trained facilitators. She went from being a single mum on benefits to building a multi-million pound company.

She explains:

• Why mindset work alone keeps sending you back to square one
• Why fear hits hardest when you're closest to your next level
• Why your subconscious sabotages any goal that doesn't feel safe

Chapters

• 00:00:00 Intro
• 00:01:56 Who Is Jessica Cunningham?
• 00:02:58 How The Apprentice Led To Belief Coding
• 00:04:42 The Dark Night Of The Soul
• 00:05:56 From Single Mum On Benefits To Multi-Million Pound Company
• 00:07:05 Why Belief Coding Isn't Mindset Work
• 00:08:38 How Your Subconscious Keeps You Safe
• 00:09:47 Why Your Identity Keeps You Predictable
• 00:10:59 Conscious Vs Unconscious Beliefs
• 00:11:58 The Science Of Feeling Safe
• 00:13:21 Why Fear Means You're Close To A Breakthrough
• 00:15:02 Why We Treat Average Decisions Like Life Or Death
• 00:16:50 How Every Experience Builds Your Beliefs
• 00:17:41 "I Think, I Feel, I Am": Spotting Identity Beliefs
• 00:18:33 The Biggest Blocks Entrepreneurs Face
• 00:18:51 Jessica's £1 Million A Month Goal
• 00:20:19 Your Money Thermostat And Survival Mode
• 00:21:38 How To Belief Code Procrastination
• 00:23:39 Self-Sabotage And Overwhelm Explained
• 00:24:29 Ads
• 00:26:15 Why You Know What To Do But Don't Do It
• 00:29:06 Get Clear On Your Goal And Its Benefit
• 00:30:43 Three Actions You Could Take Today
• 00:33:04 The Hidden Benefit Of Not Reaching Your Goal
• 00:35:04 Fear Of Judgement And The Tribe Mentality
• 00:36:39 Creating Positive Associations With Your Goal
• 00:37:43 Uncovering Your Contradictory Thoughts
• 00:40:14 The Tapping Technique To Change A Belief
• 00:43:12 One Minute Breathwork To Let Go
• 00:44:35 Why Every Limiting Thought Is Protecting You
• 00:45:16 Letting Go Of The Old Version Of You
• 00:45:55 Outro

Even More Value:

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Download your FREE Start, Grow, Scale Roadmap in under 30 seconds: ROADMAP

Why would anyone pay more for your product? Tommy Fordham reveals how he turned his life story into a £30 million footwear brand, why he walked away from it all, and how he lost 98% of his net worth launching his next venture!

Tommy Fordham, formerly known as Tommy Mallet, is a British entrepreneur and TV personality best known for The Only Way Is Essex. He founded footwear brand Mallet, scaling it to £25 million in revenue and £9 million in profit in its best year, and is now the founder of CTRN, the first footwear brand to set a freestanding crystal into the sole.

He explains:

• Why storytelling, not budget, is what makes a product feel premium
• Why he walked away from a multi-million-pound brand once money stopped being the motivator
• How relentless rejection and resilience took him from selling nothing to top seller in every store

Chapters

• 00:00:00 Intro
• 00:01:32 Why He Refused To Be Just Another Reality Star
• 00:03:20 Growing Up Without Entrepreneurial Role Models
• 00:04:21 Failing At Everything Before 20
• 00:05:47 Why He Finally Said Yes To TOWIE
• 00:06:58 Hustling Tickets And Sweets As A Kid
• 00:07:55 Where His Resilience Comes From
• 00:09:09 Why Nobody Shows Their Failures
• 00:09:49 Losing £30 Million By Age 32
• 00:11:24 The First Trainer Order That Went Wrong
• 00:12:29 Landing The Deal That Changed Everything
• 00:13:52 Building A £30M Footwear Brand
• 00:15:54 Why Money Stopped Being The Motivator
• 00:16:08 Turning His Childhood Into Product Stories
• 00:17:03 The Reebok Collab That Ended The Story
• 00:18:10 Why He Walked Away From Mallet
• 00:19:15 The Faith That Drives Every Decision
• 00:20:12 "I'm Only A Lunatic Until It Works"
• 00:21:07 Millions In Debt And Court Cases
• 00:22:10 What Boxing Taught Him About Discipline
• 00:22:40 Living With ADHD As A Founder
• 00:24:21 Why ADHD Is His Competitive Edge
• 00:26:05 Why He Never Plans His Content
• 00:27:40 The Story Behind The Crystal
• 00:29:03 The Loss That Money Couldn't Fix
• 00:32:03 The Reading That Changed Everything
• 00:34:25 The Strangest Experience Of His Life
• 00:40:16 How CTRN Was Born
• 00:41:53 Bringing Spirituality Into Fashion
• 00:43:29 Launching Through A Court Injunction
• 00:44:38 Losing 98% Of His Net Worth
• 00:45:54 The Road To A £1 Billion Brand
• 00:46:59 Outro

Download your FREE Start, Grow, Scale Roadmap in under 30 seconds: ROADMAP

Learn how to build a 7 Figure SCALE plan that runs WITHOUT you: SCALE UP

Get Adam's tell-all book about building Million Pound Success: ADAM'S BOOK

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