Love is easy. Relationships are hard. In this episode of the Business Builders Intensive, hosts Jerry Kezhaya and Dr. Laura Swaluk sit down with cognitive science expert and relationship strategist Tressa Yonekawa to unpack why our closest relationships — with a spouse, a business partner, a child, even ourselves — are often the hardest work we'll ever do.

Tressa spent 30 years working with top leaders around the world before discovering that the same cognitive tools that transform boardrooms also transform marriages. In this conversation, she explains why our core beliefs about self-worth form between ages 3 and 9, why up to 84% of Americans are walking around with unresolved trauma, and why fixing your relationships might be the single biggest lever for growing your business — clients report income increases of 38% to over 300%.

Jerry also shares the hard truth that's kept him and Dr. Laura together for nearly 30 years: relationships aren't 50/50 — they're 100/100, built on putting the needs of the "we" ahead of the needs of the "me."

In this episode:
- Why the stories we tell ourselves about "who we are" form before age 9 — and how they secretly run our adult relationships
- The real difference between falling in love and staying in love
- Jerry's "needs of the we vs. needs of the me" philosophy after 30 years of marriage
- How to "turn toward" your partner instead of shutting down or lashing out
- When relationship friction is actually an abuse or addiction issue — and who to call
- The one sentence that instantly changes the dynamic of any conflict
- Why fixing your relationships can directly grow your revenue and leadership
- Tressa's recommended resource for healing trauma: A Dose of Hope by Dr. Dan Engel

Connect with Tressa Yonekawa:
Website: https://tressayonekawa.com/
Socials: @TressaYonekawa
Recommended program mentioned: sensinglife.us
Book mentioned: A Dose of Hope by Dr. Dan Engel

Connect with Jerry & Dr. Laura / BBMMUSA:
Website: https://bbmmusa.com/
Submit your business or investment questions: https://bbmmusa.com/

About Business Builders Intensive:
The Business Builders Intensive dives into what business owners are really doing to double revenue, build more cash flow, work fewer hours, and create a better lifestyle for their family. Hosts Dr. Laura Swaluk and Jerry Kezhaya go get answers to your business and investment questions — providing clarity, moving you forward, and inspiring you to reach your goals.

Skipping the legal setup when launching a business is one of the most expensive mistakes entrepreneurs make — and most don't find out until it's too late. In this episode of Business Builders Intensive, business law attorney Matthew Fornaro shares what proper business formation really looks like, and what can go wrong without it.

Matthew walks through the differences between LLCs, S-Corps, and C-Corps, why your first step should be a written business plan, and the documents every business needs to stay protected, run smoothly, and eventually sell. Jerry shares his own costly story of being set up in the wrong entity — a C-Corp instead of an S-Corp — that led to double taxation over decades.

Whether you're just starting out or have been in business for years, this is a must-listen episode for anyone who wants to build a business that lasts.

Hosted by Dr. Laura Shwalak & Jerry Kezaya https://www.bbmmusa.com/ Guest: Matthew Fornaro, Business Law Attorney (Florida) https://fornarolegal.com/

The hard truth this week? Your doctor doesn't always know what's best for you — and your health may depend on accepting that.

Jerry Kezhaya and Dr. Laura Shwaluk welcome Dr. Don Wood, founder of the Inspired Performance Institute, for a raw and eye-opening conversation about trauma, the nervous system, and why so many high performers and everyday people are stuck in cycles of illness and stress that conventional medicine simply doesn't address.

Dr. Wood breaks down how unprocessed trauma lives in the body, disrupts the nervous system, and silently drives everything from chronic pain to burnout — and how his TIPP therapy approach is helping people finally break free and heal at the root level.

This episode is a must-listen for anyone who has ever felt unheard by the medical system, struggled to find real answers, or is ready to take true ownership of their health and performance.

You'll walk away knowing:

• How trauma and nervous system dysregulation affect your health and performance
• What TIPP therapy is and why it's changing lives
• How to advocate for yourself when the system fails you

Visit the Inspired Performance Institute: www.inspiredperformanceinstitute.com

Visit BBMMUSA at www.bbmmusa.com