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Branding and the Beast

Branding and the Beast

By: Shaun Bernstein
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Branding and the Beast is a podcast that talks about branding and storytelling through the power of words and images. A production of 38th and Kip Design and Branding and The Write Stuff Agency, we feature guests each episode that look at a different aspect of branding, and offer practical tips for businesses of all sizes.Shaun Bernstein Economics Marketing Marketing & Sales
Episodes
  • Season 3 Episode 7 - Community

    Season 3 Episode 7 - Community
    May 12 2026
    Community building isn't one thing - it's everything.Whether you're a solopreneur, an entrepreneur or just someone looking to meet others, building community as a professional is key. Not everyone you meet may be your core target market and that's okay - you never know what opportunities await when you step outside your door. We had two incredible community builders on our latest episode to talk about the importance of community. Amanda Livingston is the President of the Salem-Roanoke County Chamber of Commerce, where Alicia is a proud member. Jennifer Huffman is the Senior Vice President of Solutions Banking at Atlantic Union Bank, and involved with so many organizations that reading them off took up almost half our episode!These two inspiring leaders talk about the importance of putting yourself out there, building a network of great connections, and how to get started when you're feeling like the wallflower.📖 Chapters:0:00 - Introduction and Season Overview0:43 - Hosts Introduction1:28 - Community Building Discussion3:08 - Gen Z and Community Engagement4:19 - Local Business and Community13:36 - Guest Introduction: Amanda Livingston17:13 - Guest Introduction: Jennifer Huffman21:40 - Importance of Community in Business 30:53 - Advice for Shy Individuals39:16 Building a Community for Business44:14 - Closing Thoughts and Season Wrap-Up Resources: The Move: https://www.weareimpero.com/the-move/Feeding Southwest Virginia: https://feedingswva.org/American Heart Association Heart Ball: https://newsroom.heart.org/local-news... HumanKind1903: https://www.humankind.org/Goodwill Valleys YouTube: https://www.goodwillvalleys.com/Virginia Bankers Association: https://www.vabankers.org/💯About Our GuestsAmanda LivingstonLinkedIn: / amanda-a-livingston Web: https://s-rcchamber.org/ Jennifer HuffmanLinkedIn: / thejenniferhuffman Web: https://thejenniferhuffman.com/👋About Your HostsAlicia Disantis, Owner and Chief Brand Strategist of @38andkip Website: 38andkip.com LinkedIn: / 38th-kip-design-marketing Instagram: @ 38andkip Shaun Bernstein, Founder and Chief Storyteller of The Write Stuff Agency Website: www.thewritestuff.agency LinkedIn (personal): / shaun-bernstein Instagram: @ thewritestuffagency Listen, Watch, Review and Subscribe! 👉 Like what you watched? Subscribe to Branding and the Beast on YouTube @brandingandthebeast 👉Prefer to listen? The audio version is on Google Podcasts, Spotify, or wherever you get your podcasts @ Branding and the Beast
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    57 mins
  • Season 3 Episode 6 - Personal Style

    Season 3 Episode 6 - Personal Style
    Oct 22 2025
    "How do you want people to feel when they interact with you?"Your style is partially what you wear, but it's so much more than that. Style includes how you show up, how you walk into a room, even how you enter a virtual room.Your style is also the first thing that people notice about you, and for business owners that usually means the first thing people notice about your business.What are you telling the world about yourself? Hint: you're usually not saying what you think you are!We're joined by two style experts: style consultant Leah Gust, and speaking coach Alexis Orchard, to look at all things style. Listen in to learn more about:✔️The importance of personal style and confidence✔️How to present yourself on video✔️Why public speaking skills are more important than ever✔️Tips to improve your image and command a roomAlso, what the hell is up with that octopus? And why did Alexis have our spiciest hot takes yet?📖 Chapters:00:00 Introduction to Branding and Personal Style02:11 The Importance of Personal Branding08:20 Introducing the Guests: Style Experts11:35 The Intersection of Personal and Corporate Branding16:24 Finding Authenticity in Personal Style19:41 First Impressions: In-Person vs. Video Calls26:33 The Psychological Impact of Office Decor30:11 Personal Branding and Its Misconceptions35:32 The Importance of Authenticity in Communication39:28 Can People Change? Practical Tips for Transformation44:08 Intentionality in Personal Branding47:10 Hot Takes on Style and Communication54:03 Conclusion💯About Our GuestsLeah GustInsta: @ leahgustWeb: leahgust.com Alexis OrchardInsta: @ orchard.presentsWeb: www.orchardpresents.com 👋About Your HostsAlicia Disantis, Owner and Chief Brand Strategist of ‪@38andkip‬ Website: 38andkip.com LinkedIn: / 38th-kip-design-marketing Instagram: @ 38andkip Shaun Bernstein, Founder and Chief Storyteller of The Write Stuff Agency Website: www.thewritestuff.agency LinkedIn: / the-write-stuff-agencyInstagram: @ thewritestuffagency Listen, Watch, Review and Subscribe! 👉 Like what you watched? Subscribe to Branding and the Beast on YouTube ‪@brandingandthebeast‬ 👉Prefer to listen? The audio version is on Google Podcasts, Spotify, or wherever you get your podcasts @ Branding and the Beast
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    57 mins
  • Season 3 Episode 5 - Traditional Media

    Season 3 Episode 5 - Traditional Media
    Jul 29 2025
    Traditional media's dead, right? HARDLY!Even in an era where digital media seems like it reigns supreme, we're inundated with traditional media everywhere we look. From the ads you hear on your car radio to the billboards you see driving by, it's all around us.Fun fact: even when you think you're skipping over the commercials on your PVR, advertisers know, and they're taking it all into consideration. What's crazier - you can have a presence in traditional media advertising even if you don't have a 6 or 7 figure budget. In this episode of the Branding and the Beast Videocast, we spoke to Bruce C. Bryan of 5Points Creative in Roanoke, Virginia and Chloe Gravelle of Identify Consulting to talk about: ✔️The role of traditional media today✔️The advantage of traditional media in a digital era✔️How small businesses can enter the playing field successfully📖 Chapters:00:00 Introduction to Branding and Traditional Media02:09 The Relevance of Traditional Media Today05:23 Case Studies: Super Bowl Commercials09:23 Guest Introductions14:28 A Brief History of Traditional Media23:51 The Power of a Captive Audience with Traditional Media27:10 The Role of Tangibility in Traditional Media28:37 Why Advertising on TV is Less Expensive than You Think33:44 The Use of Commercials on Digital Media39:22 Don't Give Up on Your Marketing Strategy41:34 Why Incorporate Brand Strategy in Your Advertising Strategy53:30 Conclusion and takeaways from modern traditional media strategiesResources:‪@OatlyTV‬ Superbowl ad: • Super Bowl LV (55) Commercial: Oatly - Wow... Turning Tables: https://www.amazon.com/Turning-Tables...💯About Our GuestsBruce C. Bryan: @bruceonthelooseva on Instagram 5Points Creative: https://www.5pointscreative.com ‪@thespotonkirk‬ https://www.thespotonkirk.org Chloe Gravelle:On LinkedIn at / chloegravelle 👋About Your HostsAlicia Disantis, Owner and Chief Brand Strategist of @38andkip Website: 38andkip.com LinkedIn: / 38th-kip-design-marketing Instagram: @38andkip Shaun Bernstein, Founder and Chief Storyteller of The Write Stuff Agency Website: www.thewritestuff.agency LinkedIn (personal): / shaun-bernstein Instagram: @thewritestuffagency Listen, Watch, Review and Subscribe! 👉 Like what you watched? Subscribe to Branding and the Beast on YouTube ‪@brandingandthebeast‬ 👉Prefer to listen? The audio version is on Google Podcasts, Spotify, or wherever you get your podcasts @ Branding and the Beast#branding #marketing #advertising #traditionalmedia #contentmarketing
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    57 mins
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