You know you should be talking about your book before it’s published. But what do you say when the release is still weeks away and you don’t want to sound repetitive, salesy, or like you’re forcing people to care too soon?

In this episode, Jenn will show you how to think about your pre-publication content so it builds interest naturally and gives the right readers a reason to keep paying attention long before launch day.

LINKS

Episode 120: "How to Identify Your Ideal Reader When No One Has Read Your Book"

New Author Marketing Playbook

You launched your book, checked the numbers, and felt that sinking feeling: this is not what I hoped would happen. Before you decide the launch was a failure or start changing everything, there’s something important to remember. Your book’s future is not decided in launch week. In this episode, we’re talking about what comes next, how to think about disappointing launch results, and why your book may have far more life ahead of it than you realize.

90-Day Book Sales System

FREE Book Marketing Blueprint

If you’ve been told you need to know your “ideal reader” before you can market your book, but you barely have any readers yet, that advice can feel impossible to use. In this episode, Jenn breaks down what an ideal reader actually is, why it doesn’t need to be complicated, and how thinking about one specific person can make your book marketing feel much easier and more natural. If you’ve ever sat down to write a post, email, or book description and had no idea what to say, this episode will help.

New Author Marketing Playbook

FREE Book Marketing Blueprint