Hire amazing offshore staff: https://cherryassistant.com
Work with South African talent: https://hirenile.com

Episode 28: Carmen Dörwald (https://www.linkedin.com/in/carmendoerwald/) talks to Ashley Janelle (https://www.linkedin.com/in/ashleyjanelle/) about her journey of identifying gaps in traditional UX training, leading her to develop a program that offers hands-on mentorship and personalized coaching.

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Ashley Janelle is an award-winning UX designer and founder of Empathive, a 16-week UX boot camp designed to help students transition into UX through hands-on learning and one-on-one mentorship.

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Chapters

• 00:00 Introduction to Ashley Janelle and Empathive
• 02:24 What is UX and why is it important?
• 07:02 Adapting the curriculum for market changes and AI integration
• 12:44 The importance of being a generalist in UX roles
• 18:58 Working with offshore VAs and remote staffing experiences
• 28:41 The importance of responsible content creation and community building
• 29:10 Advice for aspiring entrepreneurs: start small and deliver value

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Behind the Founder is a Cherry Assistant Original Podcast // Brought to you by Cherry Assistant.

Hire amazing offshore staff: https://cherryassistant.com
Work with South African talent: https://hirenile.com

Episode 27: Carmen Dörwald (https://www.linkedin.com/in/carmendoerwald/ ) talks to Austin Rohleder (https://www.linkedin.com/in/austin-rohleder-ba6232213/) about building a founder-first marketing agency, leveraging AI and data, and the realities of growing a business from the ground up.

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Austin Rohleder is the founder of Capstone Marketing Group, a fractional CMO agency helping businesses manage their marketing from strategy through execution, with a strong focus on measurable business results.

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Chapters:

00:00 From Marketing Director to Founder

06:51 Building a Remote Team

08:53 The Hiring Lesson That Changed Everything

12:45 AI as a Business Superpower

19:51 Getting Your First 5–10 Clients

23:18 The Reality of Entrepreneurship

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Behind the Founder is a Cherry Assistant Original Podcast // Brought to you by Cherry Assistant.

Hire amazing offshore staff: https://cherryassistant.com
Work with South African talent: https://hirenile.com

Episode 26: Carmen Dörwald (https://www.linkedin.com/in/carmendoerwald/) talks to Saadi Sabah (https://www.linkedin.com/in/saadi-sabah/) about taking the leap from corporate employment, learning to delegate, building a team and sustainable client relationships, and using AI and automation to scale more efficiently.

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Saadi Sabah is the founder of ECA Financial Consultancy, a firm that began as a side hustle serving friends and family and grew into a business serving more than 900 clients each tax season.

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Chapters

• 00:00 Introduction and guest background
• 05:00 Strategies for client acquisition and word-of-mouth
• 09:00 Building a team and operational setup
• 10:17 Overcoming delegation fears and building trust
• 22:02 Thoughts on AI and automation
• 25:56 Advice for aspiring entrepreneurs

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Behind the Founder is a Cherry Assistant Original Podcast // Brought to you by Cherry Assistant.