Hire amazing offshore staff: https://cherryassistant.com
Work with South African talent: https://hirenile.com

Episode 41: Carmen Dörwald (https://www.linkedin.com/in/carmendoerwald/) talks to Don Davis (https://www.linkedin.com/in/dondavis/) about the importance of structured processes in business growth, the challenges of lead conversion, and the transformative role of AI in enhancing business visibility.

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Don Davis is the CEO and founder of D3 Digital Media that helps businesses build effective client acquisition systems and turn online visibility into leads. With a background in corporate operations, consulting, and entrepreneurship, he has helped scale a business from $10 million to over $350 million in closed sales and now focuses on combining AI, marketing, and scalable business processes to drive growth.

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Chapters

• 00:00 Introduction and Background
• 04:26 The Birth of D3 Digital Media
• 07:20 Challenges in Lead Conversion
• 08:50 Building a Client Acquisition System
• 12:30 AI's Impact on Business Discovery
• 22:47 The Value of Offshore Hiring
• 32:25 Maximizing Time and Resources
• 36:10 Insights for Aspiring Founders

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Behind the Founder is a Cherry Assistant Original Podcast // Brought to you by Cherry Assistant.

Hire amazing offshore staff: https://cherryassistant.com
Work with South African talent: https://hirenile.com

Episode 40: Carmen Dörwald (https://www.linkedin.com/in/carmendoerwald/) talks to Phillip Stucki about turning a personal passion into a business, balancing entrepreneurship and family, building systems for sustainable growth.
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Phillip Stucki was a former Adidas employee who spent the last 10 years transforming building his fitness coaching business full-time. He is the founder of Proving Grounds and content creator of FitDad Phil.

Chapters

• 00:00 Background and Introduction
• 06:50 Challenges of Entrepreneurship
• 08:45 Understanding Client Goals
• 11:29 Balancing Family and Fitness
• 18:37 Working with an Appointment Setter
• 24:00 Final Advice for Aspiring Entrepreneurs

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Behind the Founder is a Cherry Assistant Original Podcast // Brought to you by Cherry Assistant.

Hire amazing offshore staff: https://cherryassistant.com
Work with South African talent: https://hirenile.com

Episode 39: Carmen Dörwald (https://www.linkedin.com/in/carmendoerwald/) talks to Cecilia Arbelaez Perez (https://www.linkedin.com/in/ceciliaarbelaez87/) about what sales really looks like when you take the pressure, ego and stereotypes out of the equation.


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Cecilia Arbeláez Perez is a co-founder of Pulse Level Up, a fractional revenue enablement firm helping companies bridge the gap between sales strategy and day-to-day execution.

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Chapters

• 00:00 Introduction to Cecilia Arvelaez Perez
• 06:40 Challenges in Sales
• 23:42 Cultural Perspectives on Sales
• 25:34 Common Misconceptions in Sales
• 31:14 Integrating AI in Sales Processes
• 36:21 Team Structure and Specialization
• 46:00 Advice for Aspiring Entrepreneurs

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Behind the Founder is a Cherry Assistant Original Podcast // Brought to you by Cherry Assistant.