In Episode 7 of Behind the Facade, Jake from Proline Group and Daniel from Complex Facade Install Pty Ltd sit down for a raw conversation about time, speed, systems, leadership, automation, pressure, and what it really takes to run a fast moving construction business.

This episode dives into the hidden cost of wasted time in construction. Jake and Daniel break down how small delays, poor planning, slow systems, unstructured leadership, and 15 minute gaps can compound across a project and destroy profit margin.

They also talk about Proline Fab’s latest investment into automation, including new machinery, coil loading systems, AI driven wastage software, barcoding, offsite fabrication, and how better systems can help get product to site faster, reduce rework, support data centre projects, and create more value for builders and clients.

The conversation also covers leadership routines, daily planning, pressure, decision making, productivity blocks, site management, hospital projects, tower projects, logistics, value management, pricing, meetings, team culture, and the mindset required to keep growing without losing control of the business.

If you work in construction, facades, cladding, glazing, fabrication, project management, site management, subcontracting, trades, estimating, operations, or business ownership, this episode gives a real look at how speed, systems and leadership separate the businesses that grow from the businesses that get left behind.

Timestamps:

00:00 - Intro and morning training

01:19 - Business update and Proline Fab growth

03:23 - New machinery, automation and fabrication systems

05:23 - Why time compounds across construction projects

06:28 - Leadership schedules, productivity and 15 minute increments

10:00 - Using AI to remove emotion from business decisions

13:42 - Morning planning, daily structure and site leadership

18:59 - Productive blocks and keeping teams moving

21:19 - Flow is fast, and fast is money

25:00 - Site leaders, paperwork and staying close to the action

29:51 - Hospital projects, tower projects and different site challenges

35:00 - Logistics, loading, access and non conventional thinking

40:00 - Handling pressure and making decisions quickly

45:00 - Perspective, family, health and business stress

50:00 - The cost of success and doing the hard work early

55:00 - Pricing, value management and finding project efficiencies

01:00:00 - Meetings, value creation and not wasting time

01:04:00 - Project highlights and successful site culture

01:07:00 - Team, promotions, fundraising and leadership moments

01:10:00 - Built Not Brought award and recognising the team

ABOUT BEHIND THE FACADE

Behind the Facade is a construction podcast hosted by Jake Gorry, Director of Proline Group, and Daniel from Complex Facade Install Pty Ltd. The podcast goes behind the scenes of the facade, cladding, glazing and construction industry, sharing real conversations about business, leadership, site work, project delivery, culture and the people building the industry from the ground up.

In Episode 6 of Behind the Facade, Jake Gorry from Proline Group and Daniel from Complex Facade Install Pty Ltd sit down with their first ever guest, Adam Hall, Managing Director of AH Fencing. They have a raw conversation about the brutal realities of scaling a subcontractor business, nationwide expansion, trade cash flow, leadership, and what it really takes to survive the early years.

This episode dives into the true story of how Adam and his business partner Matt built a multi-state company from scratch after a previous employer went bust. They share the massive wake-up call of losing $200,000 in year one, waking up to find the ATO had wiped their bank account to $0, and how they recovered to build a highly profitable nationwide operation.

They also break down the transition from a gun tradie to a world-class leader, the power of organic growth versus acquisition, building custom ERP software using Claude, dealing with cultures of entitlement on site, and why you need a level of sustained delusion to back yourself in this industry.

If you work in construction, fencing, project management, site management, subcontracting, fabrication, or business ownership, this episode is packed with hard-learned, practical insight from people living it every day.

Timestamps:

00:00 - Intro: Welcoming first guest Adam Hall

01:08 - Organic growth vs interstate acquisition

02:24 - Building culture and setting standards across multiple states

08:14 - Leadership structures and fixing the site to office disconnect

14:31 - Extreme ownership, actionable core values and positive reinforcement

19:54 - Setting clear expectations and avoiding the entitlement loop

27:04 - The origin of AH Fencing: Two tradies with zero money

29:27 - Wiped to $0: Surviving the first year loss and the ATO wake-up call

35:17 - Trading tools for coaching and introducing commercial acumen

42:58 - Subbie metrics: Knowing your costs vs the danger of undercutting

53:50 - Why gun workers don't always make great business leaders

01:04:57 - Using AI to build custom tools and accelerating your path to $100M

ABOUT BEHIND THE FACADE

Behind the Facade is a construction podcast hosted by Jake Gorry, Director of Proline Group, and Daniel from Complex Facade Install Pty Ltd. The podcast goes behind the scenes of the facade, cladding, glazing and construction industry, sharing real conversations about business, leadership, site work, project delivery, culture and the people building the industry from the ground up.

In Episode 5 of Behind the Facade, Jake Gorry from Proline Group and Daniel from Complex Facade Install Pty Ltd sit down for a raw conversation about business growth, leadership, fabrication, work ethic, mentorship, and what is coming next for the construction industry.

This episode dives into the real day to day of running fast moving facade and construction businesses. Jake and Daniel break down their early morning routines, how they structure their days, how Proline’s in house fabrication division has changed the business, and why the next 12 to 24 months could be a massive period for construction.

They also talk about the importance of saying no to the wrong jobs, choosing the right clients, building strong teams, bringing pride back into the craft, and why mentorship needs to become a bigger part of the industry again.

If you work in construction, facades, cladding, fabrication, project management, site management, subcontracting, or business ownership, this episode is packed with practical insight from two people living it every day.

Timestamps:

00:00 - Intro and Episode 5

01:22 - Why structured conversations matter

03:10 - Recording meetings, notes, AI and action items

04:31 - Tracking time, structure and productivity

07:03 - Why routine matters in work, business and life

08:53 - Daniel’s daily routine in season

15:02 - Jake’s daily routine and Proline Fab operations

20:39 - Building practical systems inside the fabrication shop

25:03 - How Proline Fab changed the business

34:23 - Why construction is about to get extremely busy

38:23 - Being selective with work and knowing when to say no

52:20 - Finding the missing link inside the business

54:54 - The handwritten resume story

01:01:43 - Mentorship, pride in the craft and quality workmanship

01:10:21 - Project highlights, biggest wins, pressures and shout outs

ABOUT BEHIND THE FACADE

Behind the Facade is a construction podcast hosted by Jake Gorry, Director of Proline Group, and Daniel from Complex Facade Install Pty Ltd. The podcast goes behind the scenes of the facade, cladding, glazing and construction industry, sharing real conversations about business, leadership, site work, project delivery, culture and the people building the industry from the ground up.

FOLLOW THE PODCAST

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Follow Jake Gorry and Proline Group

Personal LinkedIn: https://www.linkedin.com/in/jake-gorry-87b30628b/

Company LinkedIn: https://au.linkedin.com/company/proline-aus

Instagram: https://www.instagram.com/prolinegroupau/

Follow Daniel Alizzi and Complex Facade Install Pty Ltd

LinkedIn: https://www.linkedin.com/company/complex-facade-install/

Instagram: https://www.instagram.com/complexfacadeinstallptyltd/

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