Bas Tietema: A Rocket's Identity
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Bas Tietema: A Rocket's Identity
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Narrated by:
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Bas Tietema and the Unibet Rose Rockets are two name synonymous with limit-pushing, fun-having, and big goals. The Rockets have captured fan attention are the world for their authenticity, relation to the public, and impact on cycling as a whole. Bas Tietema is the man behind the squad and one of the founders.
Cycling has long been viewed as a conservative and tradition-based but yet we have progressed so far in the sport in terms of technology, tactics, training, and nutrition. It's time for the sports business model to see a shake-up!
From concept to reality, what has the journey been like from those within? Is it actually beneficial to have more teams follow a "future-proof" branding style? What are the surprises
for first-time team managers in building a squad? How much does budget, logistics, and staff management play into day-to-day operations? And is a stage win at the Giro truly a bigger marketing boost than multiple days in breakaways and in front of the peloton?
Follow Bas Tietema on Instagram @bastietema
Follow the Rockets on Instagram: @rocketscycling
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