At a community bank, your best social media content is already happening in your branches, your communities, and your customers' businesses. You just have to go find it. Yet when planning social media content, most banks think "What am I going to post today?" instead of collecting stories from around the bank.

In this episode, Ann Barilleaux, Senior Vice President and Marketing Director at JD Bank, a $1.2 billion community bank with 22 branches across South and Central Louisiana, explains the process her bank follows to collect and curate stories from around the bank. With a team of three, she runs a social media operation that gets real engagement, and how you can build something similar at your bank, no matter the size.

In this episode:

• The question Ann asks instead of "What am I going to post today?"

• How JD Bank decides which social media platforms to focus on

• The TikTok post with their CEO that unlocked buy-in across the whole bank — and an unexpected payoff in employee engagement

• Turning one ribbon cutting into a dozen pieces of content, and how one simple event can turn into months of content

• Why leading with people instead of products is what actually makes posts travel

• A hashtag strategy that borrows reach from your state association instead of going it alone

About our guest:

Ann Barilleaux is Senior Vice President and Marketing Director at JD Bank, headquartered in Jennings, Louisiana, where she has led marketing for 10 years. She directs all of the bank's marketing and creative efforts across 22 branches (with two more on the way) spanning Southwest and Central Louisiana — from industrial Lake Charles to Cajun French-speaking communities, each with marketing tailored to fit.

Resources:

• Connect with Ann Barilleaux

https://www.linkedin.com/in/ann-barilleaux-cfmp-mba-98587b3b/

• JD Bank: www.jdbank.com

• The Bank Marketing Show: www.bankmarketingshow.com

• The Bank Marketing Minute (Newsletter): www.bankmarketingminute.com

• Contact: contact@bankmarketingshow.com

If someone walked past wearing your bank's tagline on a t-shirt, would anyone in town recognize it as your bank? For most banks, the answer is decidedly no. But there's real value in distilling your brand down to it's most memorable elements.

Patrick Dix spent 25 years in broadcast journalism before joining Shazam, where he's now Vice President of Client and Association Engagement and runs the Shazam Speakers Bureau — coordinating 120 speaking events a year across the country. He joins Dan and Chris to talk about why community bankers tell incredible stories at dinner and then genericize it to "strength, trust, commitment" on their ads, and how to close that gap.

• The t-shirt exercise: how to boil your bank's brand down to something your community can recognize at a glance

• The three categories nearly every community bank ad falls into

• How to not speak banker: what to do when you want to say things like "well-capitalized" and "remote deposit capture"

• Who's your "Mabel"? Knowing exactly who you're talking to before you tell the story

• The high school football ad that cost almost nothing and reached every aunt, uncle, and grandparent in town — plus why stories are remembered 22 times more than facts

Patrick Dix is Vice President of Client and Association Engagement at Shazam, where he runs the Shazam Speakers Bureau — coordinating about 120 speaking events a year and personally presenting at around 50. Before Shazam, he spent 25 years in broadcast journalism and holds a degree from the University of Missouri School of Journalism. If you attend state banking association conferences, odds are you'll run into him soon.

• Connect with Patrick on LinkedIn: https://www.linkedin.com/in/patrickdix/

• Shazam: www.shazam.net

• The Bank Marketing Show: www.bankmarketingshow.com

• The Bank Marketing Minute (Newsletter): www.bankmarketingminute.com

• Contact: contact@bankmarketingshow.com

A tornado. A big event coming to town. A system outage. A competitor getting acquired. Sooner or later, something unexpected happens, and everyone at the bank is asking, "How do we get the word out?" Most banks don't have a plan for these moments.

In this episode, Dan and Chris walk through marketing's role when the unexpected happens. Positive or negative, you need to think through the practical questions: who decides what to say, who approves it, where to say it, and what your response says about your brand. How you show up is one big way your bank builds trust, and saying nothing can destroy trust fast.

• What kind of plan you should have for unexpected events, and what belongs in it

• Matching the channel to the moment: what earns a red alert banner vs. a social post vs. a sign at the drive-up

• The campaigns you forgot were running: why your scheduled posts and digital ads need a look before anything goes out

• How one bank became its town's news source after a tornado, and why staying silent might be the riskiest move of all

• Want to talk through building your bank's response plan? Reach out: contact@bankmarketingshow.com

• The Bank Marketing Show: www.bankmarketingshow.com

• The Bank Marketing Minute (Newsletter): www.bankmarketingminute.com