In Part 2 of this multi-part series, the BKR founders, Walt Pegues, Diamond Jones-El, Ishaaq Muhammad, and Justin Weldon, reflect on their college years at Indiana University of Pennsylvania. They share the good and the bad, the lessons they learned, and how those experiences shaped their purpose and laid the foundation for the men they are today.

This is Athlete Alchemy, where we empower athletes to transform their potential into lifelong excellence.

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This special episode is hosted by Walt Pegues and features his close friends, former teammates, and business partners: Diamond Jones-El, Ishaaq Muhammad, and Justin Weldon. Together, they are the co-founders of Belief Knowledge Reward (BKR), a community-driven organization using creative, athletic, and educational tools to empower youth through wellness, exploration, and connection.In Part 1 of this multi-part series, the BKR founders reflect on their earliest sports memories, how their identities formed as student-athletes, and what they learned about themselves along the way. The episode closes with stories from their shared freshman year of college—where their journeys first aligned.This is Athlete Alchemy, where we empower athletes to transform their potential into lifelong excellence.Follow, rate, review, and share!

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In this episode of Athlete Alchemy, we dive into the inspiring journey of Charles Del Valle, a former college football player who turned a season-ending injury into a six-figure sports footwear brand and a mission to empower athletes. What started as a side hustle selling custom football cleats out of his New Jersey apartment became FB Cleat Heat—a business so successful his apartment couldn’t hold all the inventory.

After finding faith and purpose beyond the game, Charles spent eight years leading college ministry, helping young athletes grow in their identity as sons and daughters of God. Now, through The Athletes Department, he coaches current and former athletes to transform their mindset, hustle, and faith into profitable, purpose-driven businesses.

Tune in to hear how Charles scaled his cleat empire, why faith became his foundation, and his playbook for helping athletes build businesses that create income and impact. Whether you’re an athlete, entrepreneur, or seeking purpose, Charles’ story proves that adversity can spark a legacy.

This is Athlete Alchemy, where we empower athletes to turn their potential into lifelong excellence.

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