A handshake still settles what a contract never can. This solo episode walks through the space between what's legally binding and what's actually trustworthy, why being heard is not the same as being trusted, and why confidentiality belongs in every relationship, not only the written ones. Have people trust you by being trustworthy.

Dr. Marisa G. Franco is a psychologist, professor, and New York Times bestselling author of Platonic. Her new book, Worth, makes a claim that cuts against most confidence advice: telling yourself "I am loved" can leave you feeling worse, not better. Her research traces this to self-verification theory, the idea that we look for proof of what we already believe about ourselves, so praise that doesn't match our own sense of self reads as a threat rather than a gift. In this conversation, she and JBH work through what that means for parenting, friendship, and the pressure to project confidence you don't actually feel, and what it looks like to build worth from the inside instead.

Elle Lanning is President of Investments at Camino Partners. She spent 16 years working alongside Daniel, founder of KIND, starting as his Chief of Staff and helping scale the company from $20 million to more than a billion dollars in sales. She shares the story behind KIND's fight with the FDA over the word "healthy," why the company chose to challenge the rule instead of simply complying, and what that journey uncovered along the way. Whether you're building a company, leading a team, or trying to figure out who to trust with your next big decision, this conversation is about what it really takes to build something meant to last.