In this episode of Applied Performance Talks, Travis Webb and Jonmarc Rasberry sit down with Tyler Franklin, Director of Athletic Performance at Murray High School, for an engaging conversation on leadership, culture, and athlete development.

Tyler shares his journey through the strength and conditioning profession, the lessons that have shaped his coaching philosophy, and the importance of creating an environment where athletes can thrive both on and off the field. The discussion explores how strong relationships, clear expectations, and consistent standards form the foundation of successful athletic performance programs.

Throughout the episode, Tyler provides practical insights into developing high school athletes, building program buy-in, and creating a culture that prioritizes growth, accountability, and long-term success.

Topics Covered:

• Building a successful athletic performance program
• Developing relationships that drive athlete buy-in
• Leadership and culture in high school athletics
• Strength and conditioning principles for long-term development
• Communication strategies for coaches
• Establishing standards and accountability
• Creating an environment where athletes can succeed
• Conditioning for all athletes

Whether you're a strength coach, sport coach, athletic director, or educator, this episode offers valuable perspectives on building programs that positively impact athletes and create lasting success.

In this episode of Applied Performance Talks, Travis Webb and Jonmarc Rasberry sit down with Logan Neff, Strength & Conditioning Coach at Black Sheep Performance, for a conversation centered on coaching, leadership, and athlete development.

Logan shares the experiences that shaped his coaching philosophy, the mentors who influenced his career, and why the best coaches focus on building people before building performance. The discussion dives into creating athlete buy-in, developing competitive environments, and establishing a culture where accountability, consistency, and relationships drive long-term success.

From the private sector to performance training, Logan offers practical insights on what it takes to help athletes reach their potential while remaining grounded in the fundamentals of great coaching.

Topics Covered:

• The story behind Built Through Coaching
• Lessons learned from mentors and coaching experiences
• Building athlete trust and buy-in
• Developing culture and accountability
• Strength & conditioning in the private sector
• Coaching communication and leadership
• Long-term athlete development
• Creating sustainable performance systems

If you're a strength coach, sport coach, teacher, or performance professional, this episode delivers actionable coaching insights that can help you develop stronger athletes and better relationships.

In this episode of Applied Performance Talks, Travis Webb and Jonmarc Rasberry sit down with Cameron Dietz, Assistant Director of Sport Performance for Baseball at the University of Cincinnati, to discuss what it takes to prepare athletes for success at the Division I level.

Cameron shares his journey through the profession, the realities of coaching collegiate baseball, and the performance principles that drive athlete development. From strength and power training to culture, communication, and long-term athlete buy-in, this conversation provides valuable insight for coaches working across all levels of sport.

The group also dives into the evolving role of sport performance, balancing data with coaching intuition, and how strength coaches can create environments where athletes consistently improve both on and off the field.

Topics Covered:

• Developing Division I baseball athletes
• Strength, speed, and power training for baseball
• Building culture and accountability
• Athlete buy-in and communication
• Coaching philosophies and career development
• Using sport science without losing the art of coaching
• Lessons learned in collegiate performance